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Rise Physical Therapy Marketing in Surprise, AZ

Rise Physical Therapy Marketing in Surprise, AZ

Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.

3 Simple Ways to Hold Your Marketing Team Accountable.

3 Simple Ways to Hold Your Marketing Team Accountable.

Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.

Is the Value of Quality Really Valued?

Is the Value of Quality Really Valued?

Is the Value of Quality Really Being Valued Today?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don’t really apply). Often times, people pass on higher...
Advertising Analysis With Action Planning by PreFocus in Surprise AZ

Advertising Analysis With Action Planning by PreFocus in Surprise AZ

Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..

How to Write an About Page for Your Website Part 2

How to Write an About Page for Your Website Part 2

Since anyone can develop a website today, it’s important that businesses are able to differentiate themselves in the marketplace. With that being said, I want to show you how to write an about page that’ll drastically improve your on-site conversion rates. Without a clear about section, you’re missing out on a big opportunity to persuade your visitors.