Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.
Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..
Since anyone can develop a website today, it’s important that businesses are able to differentiate themselves in the marketplace. With that being said, I want to show you how to write an about page that’ll drastically improve your on-site conversion rates. Without a clear about section, you’re missing out on a big opportunity to persuade your visitors.
When it comes to website conversion rates, your about page plays a significant role. Consumers, especially in competitive markets, want to find a brand that’ll deliver on their promises. This begins with your ability to communicate as a credible option.
Every week, I come up with a new way to explain how you can use your brand identity to improve your marketing. No one has time for being basic and it’s time for you to stand out amongst competition and be memorable!