Jordan's PreFocus Message
Learn more about my approach and enjoy reading about ways to improve your marketing strategy. About the AuthorContact Jordan
Society Hands Over Private Information Like it’s Nothing in 2020.
For far too long long, businesses have been conditioned by phony marketing “experts” that sell shortcuts to sales. Email marketing and subscription based targeting is really getting out of hand. Mass exposure and reach campaigns just aren’t sustainable. It’s why we work with companies to establish and communicate value. Instead of listening to people telling you to flood people’s inbox, PreFocus this time around..
How to Create Purposeful Promotions During a Pandemic.
In a time like this, not everyone has to fail. But if you’re focused on duplicating other entrepreneur’s efforts and following guides created by salesmen then it’s going to be an uphill battle. Inexperience can be devastating during unexpected periods of time – like a pandemic.
PreFocus Updates: True Branding Derives From Patience and Consistency.
When it comes to building a business, one of the most difficult things to embody is patience. As a visionary, I’ve always gotten sucked into my end goal and detoured by possibilities along the way. But you have to realize at some point that consistency (or constancy)...
PreFocus Updates: Things Are Still Foggy But the Vision Remains Clear
I’ve always said, building a brand takes time. All kinds of people want to tell you how to fast track success and overcome the obstacles they faced but it’s the journey that defines you. And the process defines your business. Like I’ve mentioned before, reputation is everything.
PreFocus Updates: The Past Few Months Have Been Tense.
I wanted to start publishing updates on what’s going on with my companies so people know I’m serious about what we’re building. Over the years, many people have told me it’s extremely difficult for them to understand what it is exactly that I do. They understand what I’m saying, but they aren’t understanding how PreFocus is packaged.
Rise Physical Therapy Marketing in Surprise, AZ
Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.
3 Simple Ways to Hold Your Marketing Team Accountable.
Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.
Is the Value of Quality Really Valued?
Is the Value of Quality Really Being Valued Today?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don't really apply). Often times, people pass on higher...
Being a Podcast Guest Has Helped Me
Over the course of the last few months, I’ve been intentional with explaining the purpose behind PreFocus with similar companies and industries. Although I’ve tended to regret speaking on the inadequacies of marketing agencies, many agency owners have been intrigued by my approach to brand understanding. In other words, it’s been welcomed a lot warmer than I anticipated.
Real Estate Branding Photoshoot with Kevin and Fred
With Kevin and Fred in Tempe, Arizona. Purpose: Brand Personality Imagery for New Website Back in June, I was contacted by KevinandFred.com about doing a real estate branding photoshoot for their new website. They were looking for creative, candid...
Advertising Analysis With Action Planning by PreFocus in Surprise AZ
Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..
Capturing Apparel Branding for Website Imagery in Buckeye, AZ
Helping brands improve their website presentation has been a passion of mine since launching PreFocus almost 2 years ago. Far too many businesses overlook the impact that on-site content can have. They believe having a website is enough. They think publishing a few pages will get them found. But, even when customers find your business, you still need to convert them.
Writing About Pages Conclusion
Website conversions rely on a multitude of factors. Visitors can arrive on your website from a number of referral sources, ppc campaigns or organic SEO strategies. The hard part is getting them to convert. At the same time, the content within your about page plays a big role in your ability to persuade.
Positioning Purpose, Passion and Perseverance with a PreFocus.
In order to find satisfaction in life, you must allocate your purpose. But, if it doesn’t include passion, then you’ll never be able to deliver on a promise. In other words, you can’t promise squat without being passionate about your purpose. Brady Vilhauer has been studying why stories for a while now and I was excited to chat with him about this. It’s so much easier to persevere at life when you’re focused on the unique value you bring to the marketplace.
How to Write an About Page for Your Website Part 2
Since anyone can develop a website today, it’s important that businesses are able to differentiate themselves in the marketplace. With that being said, I want to show you how to write an about page that’ll drastically improve your on-site conversion rates. Without a clear about section, you’re missing out on a big opportunity to persuade your visitors.
How to Write an About Page for Your Website Part 1
When it comes to website conversion rates, your about page plays a significant role. Consumers, especially in competitive markets, want to find a brand that’ll deliver on their promises. This begins with your ability to communicate as a credible option.
Discussing Front Stages and How they Impact People and Business
When it comes to understanding the way you’re perceived by the people you value the most, you have to consider your identity. Too often we conform to fit in or be accepted, when in reality opportunity lies in our ability to stand firm in who we are and where we provide the most value. Instead of seeking attention for something you think suits you best, think about ways you can develop authority by simply being genuine.
Tuesday Thought Series with Jordan Trask
Every week, I come up with a new way to explain how you can use your brand identity to improve your marketing. No one has time for being basic and it’s time for you to stand out amongst competition and be memorable!
How SEO Understanding Improves Client Campaigns
Many people believe search engine optimization is simple keyword choreography. In reality, it’s much more than that. Learning how to understand the search itself – customers behaviors, emotions, values and intentions – allows you to execute organic strategies that work. But most importantly, methods that are purposeful and make sense. Let me tell you a little bit about my story..
Real Christmas Carnival and Petting Zoo in Phoenix, Arizona
in December for a Real Christmas Surprise! Add December 9th, 3pm-9pm to Your Calendar! The”Real” Christmas Surprise is an outreach event to the community of Surprise. Our desire is to present the “Real” meaning of Christmas through the telling of the Birth...
How to Build the Best Marketing Strategy for Construction Companies
Marketing for the construction industry isn’t as complicated as most think. In today’s age, the promotional industry is filled with fluff and agencies telling businesses what they need to do. But in reality, companies simply need to focus on who they are, what they really can do, and who they serve best. In this article, I discuss some of the best ways to construct an effective strategy by highlighting authentic value and purpose. I’m not here to garner likes and shares on social media – I’m here to drive recognition and loyalty.
How to Develop a Brand Identity Webinar
In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best.
The PreFocus Process to Developing a Brand Identity
The Keys to Maximizing Video Content Strategies
Creating killer videos that showcase your culture and value can drastically improve the way consumers perceive and recognize your brand. But, producing a video just to have one doesn’t necessarily mean it’s worth your while. In this article, I discuss a few ways to enhance the purpose of your video content while maximizing the corresponding reach.
The Keys to Maximizing Blog Posts
Blogging is a great way for businesses or professional brands to gain exposure by sharing knowledge, information or insight. Not only does blog content enhance on page SEO, but it’s a great way to nurture potential customers and develop trust. But, if you’re not maximizing blog posts with a strategy, then you just might be wasting your time. Here’s a great way to make the most of every post.
Why Most Businesses Fail Before Getting Started.
Launching a brand for the first time may seem like an easy process. People seem to think if you browse Google, you can find endless direction and tons of strategies to help you reach the pinnacle of success. But it doesn’t mean you’ll succeed. You can find some general framework, but branding and differentiating your value is what creates sustainability. This is where the well can run dry for most entrepreneurs.. Let me explain.
5 Ways Landscaping & Pool Service Companies Can Stand Out
When it comes to the home service industry, there are a plethora of companies targeting a market share. In Arizona, pool service and landscaping companies are constantly competing for homeowner’s attention. Although most win with price, I have a valuable solution.
What are the Repercussions of Copying Competitor’s Content?
Since content marketing went into full swing around 2011, marketers and agencies have been pushing out blog strategies left and right. From my experience in the industry, many ideas are derived from their client’s direct competitors. Although this isn’t always the case (depending on how much money a client invests), I wanted to talk about this initiative and how it can eventually damage brand loyalty.
10 Brand Consulting Benefits to Consider
Hiring a consultant to help you establish and grow your brand may seem like a shot in the dark – but working with an experienced professional that cares about your brand’s success can be a game changer. Let’s take a look at some of the ways we supply you with value from a consultant standpoint.
Top 5 Branding Characteristics for an Established Identity.
Brand development is a lot more extensive than many companies believe. It needs to be more than design cohesion and a sleek logo. In this article, Jordan discusses some of the key elements of generating a brand identity in order to drive the recognition, value and differentiation of your business.
Top 3 Reasons Why Small Business Should Harness Authenticity.
In an age where almost every type of entity is online, public information is becoming more and more valuable. Not only are consumers looking for brands that have their best interest in mind, but those they feel they can relate to on a personal level. This is why I’ve decided to hone in on the authenticity of small businesses – in attempt to help them stand out through original differentiation.
Defining Brand Identification | Episodes 1-3
There are a number of definitions pertaining to the process of branding online. Unfortunately, many of them don’t truly encompass the depth of the branding process. So, in order to wrap our heads around this though starting epidemic, Jack Heald and Jordan Trask wanted to uncover their perspective on branding by defining brand identification in their own terminology.
Top 4 Ways Brand Consultants Help Companies Save Money
Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.
Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty
Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.
Monday Thought Starter on April 3, 2017
Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.
How Brand Identity Defines Company Culture
Developing a brand is more than executing an agenda that heightens awareness. It’s about the culture you create and attract people to. Companies that have spent a majority of their time assessing “what’s in it for me” have more than likely experience loyalty heartache. Not only does this affect marketing return, but the people within the culture itself.
Top 5 Things to Consider Before Marketing A Brand
Promoting your company for the first time can be intimidating for some. For others, it may be a piece of cake as they leverage other skilled people to execute a plan they’ve been told is best. Still, there’s plenty of brands that don’t perform admirably. So how can small business owners and start ups avoid the headaches that come with hitting the reset button? Although there are plenty of factors to consider, here are my top 5 things to consider before marketing a brand.
How to Express Your Brand and Create A Visual Identity
Understanding how to present your company’s promise and value can be one of the most difficult aspects of brand development. Not only have you spent an extensive amount of time identifying the purpose behind your products and services, but also with your business model and processes. I recommend you don’t overthink this aspect and to use all of the information you now have organized to make a executive decision. Allow me to help you ice this cake..
Top 5 Keys to Branding Successfully
In our first official podcast, I discussed a little bit about my experience and my top 5 keys to successful branding. Although there is plenty to discuss when it comes to brand development, I wanted to touch on some of the most impactful areas that promote originality and clarity.
Capturing Authenticity with Page Carpet Cleaning
Working with small business owners is the best part about my job. Not only do I look forward to educating myself on their experience and value, but learning about their journey and what it’s brought to their lives. Allen, from Page Carpet Cleaning, enjoyed sharing his story and teaching us about his industry.
What Type of Review Management System do you Use?
Generate and address customer reviews expedites the ability to grow a business. I wanted to highlight a recent discussion I had with GenHart Software on how solid review management systems can enhance company productivity while addressing perception.
Why Script Writing is Essential to Video Production | Surprise, Arizona
Strategizing before producing a new company video not only expedites the process, but provides clarity for everyone involved. In this article, I discuss the important aspects of a production script and share an example from one of our recent videography strategies in Surprise, Arizona.
How to Target Senior Citizens in West Phoenix
Outside of targeted digital strategies, there are plenty of ways to target senior citizens in West Phoenix. The biggest factor surrounds tailoring your message to elderly values and geriatric well-being as it will garner their trust and loyalty. All they want is to know you’re considering their best interest.
Top 5 Reasons Realtors Should Invest in Property Interior Imagery
Capturing the interior of real estate listings is beginning to grow nation wide. Realtors are beginning to realize that showcasing properties accurately provides future home owners with clarity. Although it may seem like a lot of work or cost a lot of money – here are 5 reasons why it’s worth the investment.
Presenting a Product Effectively with a PreFocus
When it comes to advertising or marketing your product, it’s imperative that you consider the way it can be perceived. At the end of the day, lackadaisical imagery can alter consumer perception. Presenting your product effectively can relay quality in an instant, while potentially resonating with your customer’s current situation.
How Camera Angles Create Dramatic Imagery
Capturing quality images is one thing – Presenting imagery with perspective is another. At PreFocus, it’s been my goal to enhance the way brands are perceived. Nothing is more on track with this objective than photography. While capturing a client’s valuable contribution, I thought I’d expand on my perspective a little more.
Examples of Wasting Marketing Spend
In order to understand if you’re wasting marketing spend, you must first comprehend your initiatives. Most new companies begin to invest in areas that they believe to be effective – or were advised to spend in without doing their due diligence beforehand. Here are some examples of poor promotional investments
Why Consider Original Content and Brand Photography?
Taking advantage of original content and branded photography can impact your business a lot more than you think. Aside from lack of creativity and exceeding your market share, here are some reasons why you should avoid lazy content techniques or copying and pasting someone else’s imagery. Trust me..
West Phoenix Brand Presentation Examples
I’ve spent the last few weeks attending events, meeting with potential clients, traveling with family, and designing promotions. Since I haven’t had a lot of time to promote and relay some of the illustrations I’ve been apart of – I thought it would be beneficial to showcase a few to reference at a later time. Happy Thanksgiving everyone!
Why Are You Wasting Money on Amateur Marketers?
The reasoning behind our brand is to address the flow of crappy content by inexperienced and amateur marketers. I sit back and see far too many business getting duped to purchase social media followers or duplicated content strategies. Here’s a closer look at why I believe so many available strategies lead to mediocrity.
The Purpose Behind the Development of PreFocus Solutions in Surprise, AZ.
Here is a short message that encompasses the purpose behind the development of my company, PreFocus Solutions. Instead of creating all of these irrelevant topical strategies, we focus on driving down your costs and improving the presentation of your brand by highlighting value and trust.
Chapter 4: Finding a Business Coach in Surprise, Arizona.
When I first realized I was passionate about branding and content, I knew I still had a long way to grow in order to run a business.Once I solidified my vision and began promoting it, I knew I needed to surround myself with people that would keep me focused and mindful.
My Top 5 Takeaways From Allbound’s Collaborate 2016 Event in Phoenix
Collaborate 2016 was another positive experience that allowed me to improve my capabilities. Allbound created the event to educate attendees on accelerated partner channels that inevitably enhance process efficiency. Here are my takeaways in regards.
The 2016 Presidential Election Reminds me of a Branded Smear Campaign.
Some people believe that all publicity is good publicity – but is this always true? Identifying the weakness of your competition is very important – but is exposing this a good idea? In my opinion, channeling competitor information to improve your product or service can be a lot more rewarding.
Low to No Budget Marketing Ideas for Small Business.
Once I clarified my message my vision, I needed to invest in a marketing approach that maximized my budget. But, I didn’t have much of a budget to work with. I was faced with two decisions: Invest it all in a reaching ad campaign, or develop purposeful content that expanded on my value.
Overcoming My Fears While Building My Business in Surprise, Arizona
One of the main reasons I waited so long to invest in my own brand was my simple fear of failure. I had so much drive and ability to succeed while working for someone else, but it wasn’t enough to overcome my fears of putting my family in a financial bind. Taking the leap was very difficult, but preparing myself was easy.
Finding My Value While Building My Business in Surprise, Arizona
Launching your own business can be a stressful occasion that’s surrounded by an extensive amount of situational placement and planning. Especially when you’re attempting to support a family of 6. I first started contemplating launching my own business in 2013 when I parted ways with Enterprise Rent A Car as an operations manager.
What Does a Content Strategist do?
Writing blogs, creating videos, and developing ads are all essential to your business. In fact, there isn’t much else out there that consistently drives traffic to your website. The purpose behind a content strategy is to essentially tell a story that provides a valuable solution to your following. Without a purpose, your blog or social media post will continue to be used for it’s information – and not your services.
The Benefits of Content Creation Services
Whether you're enhancing you on-page content or developing new advertising copy, your messaging and tone plays a big factor in conversion rates. Taking the time to produce original content that aligns with your brand's objectives impacts the way viewers perceive your...
The Process of Content Writing
Developing content is an extensive process. It begins with researching your market, the competition within, and your target audience. Once you understand your niche, you can begin writing content that caters to your customer base.
Top 5 Ways to Improve Brand Recognition
A sense of reality has hit you, and you’re beginning to realize the presentation of your company is lacking. This be a tough pill to swallow for some business owners. Addressing the way you’re perceived is a difficult process that requires extensive analysis and planning – but where do you begin?
My Pay Per Click Development Process
You’re at a crossroads. You’re trying to determine if you should invest in an advertising strategy now that you have some capital to work with. Before you begin to invest in an adspend, let’s take a look at a strategic approach to developing your PPC campaign. My pay per click development process focuses on formulating a plan around distinct user intent to ensure your click costs produce a solid return on investment.
The Main Difference Between a Reach and Targeting Strategy
When you go fishing, do you cast a net into the water and wait for the fish to swim into it? Or do you use a certain rod and line with a specific lure? So, what type of fisherman have you been? Have you been patiently waiting for your volume-based efforts to convert or have you been able to make it home with dinner every night?
Before Paying Someone to Build Your Website
Building a website has recently become fairly easy. But the simplicity of the process has created a sense of organized chaos when it comes to promoting your brand effectively online. Instead of rushing the process and launching your site early, consider following these steps to ensure you’re converting visitors.
Understanding a Creative Imagery Advertising Strategy
In a world where online marketing rules, we are constantly faced with finding more ways to attract and engage potential customers. Although there are plenty of ways to capture their attention, a simple strategy can go a long way. Instead of investing in volume or reach, it’s time to refocus on your brand. Taking the time to develop an ad with “zap” might be your best idea yet..
Ensuring Consumers Can Trust Your Brand Online
Improving conversion rates can be a lot more simple than you think. Although sales tactics will always exists, it’s important that we all begin to understand what consumers are currently valuing online: Their ability to trust a brand during their buying process..
Your Definitive Checklist for On-Page SEO.
When building service or landing pages for you professional website, don’t overthink your SEO strategy. When you try to cram too much into your pitch, it’s difficult to provide the value that consumers are searching for. Personalize your message with strategic on-page SEO.
Understanding a Marketing Mix.
Jordan Trask of PreFocus specializes in presenting businesses with conceptual processes that aid them in reaching sustainability and brand recognition. Here, we dive into the realm of development in order to ensure money is spent wisely when promoting a product or service.
Capturing Your Audience at the Right Time.
Allocating potential customers isn’t as simple as most make it out to be. In reality, too many companies pay thousands of dollars to marketing agencies that aren’t personalizing their product or service. But, how can you drive sales with someone else’s strategy?