Jordan's PreFocus Message

Learn more about my approach and enjoy reading about ways to improve your marketing strategy.
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Advantages of a Brand Book for Business Endeavors.

Advantages of a Brand Book for Business Endeavors.

In a nutshell, a brand book is an index or style guide that a business can reference at any time for marketing and advertising purposes. It's most commonly used for website redesigns or other design projects. There are a number of advantages of a brand book – but...

6 Ways to Enhance Trust for a Personal Brand.

6 Ways to Enhance Trust for a Personal Brand.

A lot of people think they have to force feed trust in order to gain credibility. But this just isn't true – nor is it marketing or even close to brand clarity. The fact of the matter is, persuasion does not have to involve pressure or crafty measure. If you really...

3 Good Reasons to Update Website Images.

3 Good Reasons to Update Website Images.

Building a high quality website in today's digital realm isn't as cheap and easy as many would like to think. From structure, to development, design and messaging – it's a lot to make sense of. Routine optimization and general maintenance aren't a walk in the park...

What Does Brand Clarity Mean?

What Does Brand Clarity Mean?

When you understand who you are and the descriptive phrases that define your business, you really begin to develop brand clarity. You start to realize how you should be marketing. What you should be saying - and how you should be saying it. Most importantly,...

My First Annual 25 Days of Christmas Campaign.

My First Annual 25 Days of Christmas Campaign.

When March 2020 arrived, I was ready for a vacation. After kicking off the year with pneumonia, I soon found myself overwhelmed with projects and client meetings. Although it was one of the most profitable times of my life – it took a lot out of me. By the time I was...

The Cost and Brand-Saving Advantages of a PreFocus.

The Cost and Brand-Saving Advantages of a PreFocus.

I'm working on a few new video series here in Memphis, TN. So I wanted to share an outline I made a few years ago that helps explain why it's advantageous to work with PreFocus. I know society tells you that you have to buy into the flashy stuff or agencies in order...

Exact Match Search Terms Are Gone & Advertisers Are Paying For It.

Exact Match Search Terms Are Gone & Advertisers Are Paying For It.

In a previous article, I mentioned how a wide net approach can be costly. In the past, you used to be able to bid on uber specific keywords for traffic and potential leads. Today, things have changed. Now that EXACT MATCH search terms are gone, advertisers have to...

6 Ways Businesses Screwed Up in 2021.

6 Ways Businesses Screwed Up in 2021.

While this may seem like a harsh take, it’s not. Opportunity is always left in aberration. If you really want to build a brand experience, then you probably know that desperation or a lack of focus will muddy your identity. In the ever-changing realm of marketing, far too many promises are being broken. So give yourself a chance to be purposeful.

Society Hands Over Private Information Like it’s Nothing in 2020.

Society Hands Over Private Information Like it’s Nothing in 2020.

For far too long long, businesses have been conditioned by phony marketing “experts” that sell shortcuts to sales. Email marketing and subscription based targeting is really getting out of hand. Mass exposure and reach campaigns just aren’t sustainable. It’s why we work with companies to establish and communicate value. Instead of listening to people telling you to flood people’s inbox, PreFocus this time around..

PreFocus Updates: The Past Few Months Have Been Tense.

PreFocus Updates: The Past Few Months Have Been Tense.

I wanted to start publishing updates on what’s going on with my companies so people know I’m serious about what we’re building. Over the years, many people have told me it’s extremely difficult for them to understand what it is exactly that I do. They understand what I’m saying, but they aren’t understanding how PreFocus is packaged.

Rise Physical Therapy Marketing in Surprise, AZ

Rise Physical Therapy Marketing in Surprise, AZ

Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.

3 Simple Ways to Hold Your Marketing Team Accountable.

3 Simple Ways to Hold Your Marketing Team Accountable.

Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.