Jordan's PreFocus Message
Learn more about my approach and enjoy reading about ways to improve your marketing strategy. About the AuthorContact Jordan
Unique Blog Ideas for DIY Influencers That Believe in High Value Content.
Let me start off this article by saying this: blogging is not an easy task. It's even more grueling when passion, knowledge and/or skill is lacking. No offense; but consumers deserve better. Any ethical venture requires a consistent foundation. If you disagree, you...
My First Annual 25 Days of Christmas Campaign.
When March 2020 arrived, I was ready for a vacation. After kicking off the year with pneumonia, I soon found myself overwhelmed with projects and client meetings. Although it was one of the most profitable times of my life – it took a lot out of me. By the time I was...
The Cost and Brand-Saving Advantages of a PreFocus.
I'm working on a few new video series here in Memphis, TN. So I wanted to share an outline I made a few years ago that helps explain why it's advantageous to work with PreFocus. I know society tells you that you have to buy into the flashy stuff or agencies in order...
Holiday Marketing Concepts Focused on Deals or Entertainment Diminish Your Brand.
Every year, businesses across the country gear up for the loose spending habits of the holiday season. The frenzy in America is real. Because of this, getting in front of consumers is a big deal (no pun intended). When brands aren't jumping on seasonal trends to make...
Exact Match Search Terms Are Gone & Advertisers Are Paying For It.
In a previous article, I mentioned how a wide net approach can be costly. In the past, you used to be able to bid on uber specific keywords for traffic and potential leads. Today, things have changed. Now that EXACT MATCH search terms are gone, advertisers have to...
6 Ways Businesses Screwed Up in 2021.
While this may seem like a harsh take, it’s not. Opportunity is always left in aberration. If you really want to build a brand experience, then you probably know that desperation or a lack of focus will muddy your identity. In the ever-changing realm of marketing, far too many promises are being broken. So give yourself a chance to be purposeful.
7 Tips to Create Original Photography Content Yourself.
One of the most overlooked elements of branding and marketing is the weight of authenticity. This concerns me because most advertisements don't actually depict the customer experience – at all. Is it really that big of a deal to create original photography content...
Society Hands Over Private Information Like it’s Nothing in 2020.
For far too long long, businesses have been conditioned by phony marketing “experts” that sell shortcuts to sales. Email marketing and subscription based targeting is really getting out of hand. Mass exposure and reach campaigns just aren’t sustainable. It’s why we work with companies to establish and communicate value. Instead of listening to people telling you to flood people’s inbox, PreFocus this time around..
How to Create Purposeful Promotions During a Pandemic.
In a time like this, not everyone has to fail. But if you’re focused on duplicating other entrepreneur’s efforts and following guides created by salesmen then it’s going to be an uphill battle. Inexperience can be devastating during unexpected periods of time – like a pandemic.
PreFocus Updates: True Branding Derives From Patience and Consistency.
When it comes to building a business, one of the most difficult things to embody is patience. As a visionary, I’ve always gotten sucked into my end goal and detoured by possibilities along the way. But you have to realize at some point that consistency (or constancy)...
PreFocus Updates: Things Are Still Foggy But the Vision Remains Clear
I’ve always said, building a brand takes time. All kinds of people want to tell you how to fast track success and overcome the obstacles they faced but it’s the journey that defines you. And the process defines your business. Like I’ve mentioned before, reputation is everything.
PreFocus Updates: The Past Few Months Have Been Tense.
I wanted to start publishing updates on what’s going on with my companies so people know I’m serious about what we’re building. Over the years, many people have told me it’s extremely difficult for them to understand what it is exactly that I do. They understand what I’m saying, but they aren’t understanding how PreFocus is packaged.
Rise Physical Therapy Marketing in Surprise, AZ
Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.
3 Simple Ways to Hold Your Marketing Team Accountable.
Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.
Is the Value of Quality Really Valued?
Is the Value of Quality Really Being Valued?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don't really apply). Often times, people pass on higher quality...
Being a Podcast Guest Has Helped Me
Over the course of the last few months, I’ve been intentional with explaining the purpose behind PreFocus with similar companies and industries. Although I’ve tended to regret speaking on the inadequacies of marketing agencies, many agency owners have been intrigued by my approach to brand understanding. In other words, it’s been welcomed a lot warmer than I anticipated.
Real Estate Branding Photoshoot with Kevin and Fred
With Kevin and Fred in Tempe, Arizona. Purpose: Brand Personality Imagery for New Website Back in June, I was contacted by KevinandFred.com about doing a real estate branding photoshoot for their new website. They were looking for creative, candid...
Advertising Analysis With Action Planning by PreFocus in Surprise AZ
Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..
Capturing Apparel Branding for Website Imagery in Buckeye, AZ
Helping brands improve their website presentation has been a passion of mine since launching PreFocus almost 2 years ago. Far too many businesses overlook the impact that on-site content can have. They believe having a website is enough. They think publishing a few pages will get them found. But, even when customers find your business, you still need to convert them.
Writing About Pages Conclusion
Website conversions rely on a multitude of factors. Visitors can arrive on your website from a number of referral sources, ppc campaigns or organic SEO strategies. The hard part is getting them to convert. At the same time, the content within your about page plays a big role in your ability to persuade.
Positioning Purpose, Passion and Perseverance with a PreFocus.
In order to find satisfaction in life, you must allocate your purpose. But, if it doesn’t include passion, then you’ll never be able to deliver on a promise. In other words, you can’t promise squat without being passionate about your purpose. Brady Vilhauer has been studying why stories for a while now and I was excited to chat with him about this. It’s so much easier to persevere at life when you’re focused on the unique value you bring to the marketplace.
How to Write an About Page for Your Website Part 2
Since anyone can develop a website today, it’s important that businesses are able to differentiate themselves in the marketplace. With that being said, I want to show you how to write an about page that’ll drastically improve your on-site conversion rates. Without a clear about section, you’re missing out on a big opportunity to persuade your visitors.
How to Write an About Page for Your Website Part 1
When it comes to website conversion rates, your about page plays a significant role. Consumers, especially in competitive markets, want to find a brand that’ll deliver on their promises. This begins with your ability to communicate as a credible option.
How to Consistently Communicate Your Core Promise.
When it comes to understanding the way you’re perceived by the people you value the most, you have to consider your identity. Too often we conform to fit in or be accepted, when in reality opportunity lies in our ability to stand firm in who we are and where we provide the most value. Instead of seeking attention for something you think suits you best, think about ways you can develop authority by simply being genuine.