Jordan's PreFocus Message
Learn more about my approach and enjoy reading about ways to improve your marketing strategy. About the AuthorContact Jordan
Why Social Media Design Elements Matter.
One of the first videos I ever published was about social media design elements. I remember thinking: what kind of advice can I offer that most business owners rarely ever consider? Color combinations and contrast have a lot to do with value perception. An...
Branding Workshop Host, Guest Speaker Near Memphis, Tennessee.
Now that I'm situated quite well just south of Memphis, I'd like to start talking about the effort I've put into my branding workshop. Helping business owners enhance the way they present and position themselves is an absolute passion of mine. Since 2007, I've been...
Advantages of a Brand Book for Business Endeavors.
In a nutshell, a brand book is an index or style guide that a business can reference at any time for marketing and advertising purposes. It's most commonly used for website redesigns or other design projects. There are a number of advantages of a brand book – but...
What’s a Quality Ad Development Strategy Look Like Online & On Paper?
Whether a company is looking to improve print ad presentation, beginning to develop adspend, or optimizing PPC ads, an opportunistic approach is always the best option. A quality ad development strategy may seem overblown, but it always performs far better than a...
6 Ways to Enhance Trust for a Personal Brand.
A lot of people think they have to force feed trust in order to gain credibility. But this just isn't true – nor is it marketing or even close to brand clarity. The fact of the matter is, persuasion does not have to involve pressure or crafty measure. If you really...
6 Things New Business Owners Overlook When Launching a Brand.
Launching a business can be an exciting time. In my opinion, the process itself is what makes it fun. But keeping the ball rolling is a lot easier said than done. No matter how prepared you are, unexpected occurrences can easily pull the rug out from underneath you....
3 Good Reasons to Update Website Images.
Building a high quality website in today's digital realm isn't as cheap and easy as many would like to think. From structure, to development, design and messaging – it's a lot to make sense of. Routine optimization and general maintenance aren't a walk in the park...
Detailed Video Strategy for Personal Training Professional.
If you've read a strategy of mine before, you know how passionate I am about the front end of things. Hence the name, PreFocus. Whether I'm working on an identity or writing a detailed video strategy; the competency, value and direction of the brand has got to be...
What Does Brand Clarity Mean?
When you understand who you are and the descriptive phrases that define your business, you really begin to develop brand clarity. You start to realize how you should be marketing. What you should be saying - and how you should be saying it. Most importantly,...
Creating a Shot List for Original HVAC Marketing Images.
When it comes to marketing a service-based business, an authentic approach is always best. When you think about it, nothing is more nurturing than media that paints an accurate picture of your culture, capabilities, and (of course) the experience. Potential customers...
Unique Blog Ideas for DIY Influencers That Believe in High Value Content.
Let me start off this article by saying this: blogging is not an easy task. It's even more grueling when passion, knowledge and/or skill is lacking. No offense; but consumers deserve better. Any ethical venture requires a consistent foundation. If you disagree, you...
My First Annual 25 Days of Christmas Campaign.
When March 2020 arrived, I was ready for a vacation. After kicking off the year with pneumonia, I soon found myself overwhelmed with projects and client meetings. Although it was one of the most profitable times of my life – it took a lot out of me. By the time I was...
The Cost and Brand-Saving Advantages of a PreFocus.
I'm working on a few new video series here in Memphis, TN. So I wanted to share an outline I made a few years ago that helps explain why it's advantageous to work with PreFocus. I know society tells you that you have to buy into the flashy stuff or agencies in order...
Holiday Marketing Concepts Focused on Deals or Entertainment Diminish Your Brand.
Every year, businesses across the country gear up for the loose spending habits of the holiday season. The frenzy in America is real. Because of this, getting in front of consumers is a big deal (no pun intended). When brands aren't jumping on seasonal trends to make...
Exact Match Search Terms Are Gone & Advertisers Are Paying For It.
In a previous article, I mentioned how a wide net approach can be costly. In the past, you used to be able to bid on uber specific keywords for traffic and potential leads. Today, things have changed. Now that EXACT MATCH search terms are gone, advertisers have to...
6 Ways Businesses Screwed Up in 2021.
While this may seem like a harsh take, it’s not. Opportunity is always left in aberration. If you really want to build a brand experience, then you probably know that desperation or a lack of focus will muddy your identity. In the ever-changing realm of marketing, far too many promises are being broken. So give yourself a chance to be purposeful.
7 Tips to Create Original Photography Content Yourself.
One of the most overlooked elements of branding and marketing is the weight of authenticity. This concerns me because most advertisements don't actually depict the customer experience – at all. Is it really that big of a deal to create original photography content...
Society Hands Over Private Information Like it’s Nothing in 2020.
For far too long long, businesses have been conditioned by phony marketing “experts” that sell shortcuts to sales. Email marketing and subscription based targeting is really getting out of hand. Mass exposure and reach campaigns just aren’t sustainable. It’s why we work with companies to establish and communicate value. Instead of listening to people telling you to flood people’s inbox, PreFocus this time around..
How to Create Purposeful Promotions During a Pandemic.
In a time like this, not everyone has to fail. But if you’re focused on duplicating other entrepreneur’s efforts and following guides created by salesmen then it’s going to be an uphill battle. Inexperience can be devastating during unexpected periods of time – like a pandemic.
PreFocus Updates: True Branding Derives From Patience and Consistency.
When it comes to building a business, one of the most difficult things to embody is patience. As a visionary, I’ve always gotten sucked into my end goal and detoured by possibilities along the way. But you have to realize at some point that consistency (or constancy)...
PreFocus Updates: Things Are Still Foggy But the Vision Remains Clear
I’ve always said, building a brand takes time. All kinds of people want to tell you how to fast track success and overcome the obstacles they faced but it’s the journey that defines you. And the process defines your business. Like I’ve mentioned before, reputation is everything.
PreFocus Updates: The Past Few Months Have Been Tense.
I wanted to start publishing updates on what’s going on with my companies so people know I’m serious about what we’re building. Over the years, many people have told me it’s extremely difficult for them to understand what it is exactly that I do. They understand what I’m saying, but they aren’t understanding how PreFocus is packaged.
Rise Physical Therapy Marketing in Surprise, AZ
Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.
3 Simple Ways to Hold Your Marketing Team Accountable.
Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.