One of the first videos I ever published was about social media design elements. I remember thinking: what kind of advice can I offer that most business owners rarely ever consider? Color combinations and contrast have a lot to do with value perception. An unattractive presentation is essentially unprofessional. In my opinion, it’s also unacceptable. Social media design elements matter.
If a business owner is really trying to drive new acquisition (and not just “likes” from family and friends), they’re not going to impress many with popular memes and a low quality display. Designers and creative strategists are paid off of talent and experience for a reason. You get what you pay for – and you pay for what you don’t know. At the end of the day, any brand should want to enhance the way they’re perceived.
What Do I Mean By Design Elements for Online Content?
First and foremost, when you don’t pay attention to the cohesion of your designs, consumer trust tends to suffer. At the end of the day, you want your content to be recognizable. You want people to see one of your posts or campaigns and immediately think of the product or service you provide.
Over time, you want people to start remembering a core value or promise when they stumble across your content. Even image guidelines improve brand recognition. When everything looks the same on social media, advertisements and web pages – the perceived value (level of quality perceived) drastically increases.
It’s hard not to create a good first impression when consistency is at play. Constancy (constantly consistent) is what I like to call it. You don’t have to be an expert designer or extremely talented individual to develop sound designs and concepts for on and off-line marketing efforts. But you have to understand what not to do. So let’s take a look at a few “No-No’s” when it comes to social media designs elements.
What to Avoid When Designing Social Media Posts:
If you’re looking to publish some designed content online, consider:
- The background,
- Your typography.
- The contrast of colors.
If you’re using a white background, use a darker font. If you’re using a dark background, worth with a lighter colored font. For example: green, orange, purple or blue is not going to look good on red. Yellow, orange, pink or lime typography is not ideal on white. A social media display shouldn’t draw away from the inevitable purpose of the post. Why wouldn’t you want it to be easy on the eyes?
Like I mentioned before, quality content gives consumers a chance to trust your brand and click through (to read more) with confidence.
Why Should You Avoid Poorly Designed Content?
If web surfers can barely read a post, or it’s frustrating to figure out, you’re working backwards. Once you ruin the first impression, it’s awfully hard to reverse their perception. If you don’t have an eye for design, you shouldn’t be approving or assigning them. It can be a lot more costly than you think.
It’s not that big of a deal to pay a few hundred dollars for assistance (or even invest in a brand book). It’s going to maximize your returns every time. Pursuing a true element of creativity that highlights your brand identity is also extremely favorable.
One Bad Social Post Ruins Many First Impressions.
Some business owners don’t even know that social media users can unfollow and even block company pages when they see something that disinterests them. If social media design elements are the least of your concerns, you can still be wasteful. An offensive or misunderstood message (or image) can easily detour potential customers – or even cost you loyal fans.
If you don’t want to be seen as an average option, don’t look like one. Take the time to understand why blue font on a pink background is a terrible idea.
How I Can Help at PreFocus.
Those of you needing help mapping things out, your first consultation is always free. It’s only $125/session after that. 90 minutes of value could be all your brand needs to get over the hump and really make an impact in the marketplace. I also offer media services in the Memphis, Tennessee area.
Be purposeful with everything you do guys, and always remember to PreFocus.