How to Develop a Brand Identity and Market Accordingly

I started my business because I saw a disconnect in the branding and marketing process. After witnessing hundreds of businesses fail due to inadequate marketing, I knew I had to do something about it. I'm passionate about bridging this gap so business owners can focus on what they do and streamline their new acquisition efforts with loyalty in mind. In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best. By doing so, they're able to formulate a marketing strategy using cohesive messaging, brand drivers and value propositions.

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