The Process of Content Writing..

Developing content is an extensive process. It begins with researching your market, the competition within, and your target audience. Once you understand your niche, you can begin writing content that caters to your customer base. Investing in the process of content writing can help you enhance your reach and improve the way consumer resonate with your brand.

Content Writer RequestAbout PreFocus

Our Content Writing Process includes a detailed approach towards analysis and brand development. Understanding and identifying the messaging and tone you’d like to promote is key to establishing your purpose. At the end of the day, a purposeful writer helps you reach the audience you desire. Forget the wide net approach, and fish with the right bait.

Content writing should be considered an art form. In the past, marketing agencies have focused on keyword cramming and immense amounts of content to improve search rankings. This is no longer considered effective as more visitors leave than read. It can be overwhelming and if your message lacks purpose then it’s a waste.

This is where we feel like we’re able to develop a niche. From experience, we’ve realized well-written articles that focuses on a problem and provide value – is the best approach. A journalistic approach may leave your message lacking the substance that the consumer desires. The content writing process gives you a competitive advantage that caters to your customers. We focus on a simple message that makes sense without the additional fluff. Avoid losing sales opportunities and get to the point with a solid PreFocus before curating your content.



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Forms of Content Writing:

When inquiring about the process of content writing, try not to limit yourself to onsite initiatives. Here are some common forms of content that require seamless messaging and purpose.

Blog Content

This is where you’re able to engage your following with relevant content on your website.

Media Scripts

Producing content for a promotional videos or podcasts cater to an additional type of audience.

Ads and Print

Executing persona-focused advertisement copy drives clicks with clear intent and interest.


On-Page Content

They way you present your message is key to resonating with visitors to create trust.

We’ve processed content in the following industries:

Read some of the articles and campaigns we've written using our process of content writing.


Psych, Tips, & Symptoms.


Hygiene, Care, & Smiling.

Home Services

How-to & Informative


Build, Safety, & Remodel.


Tips, Fun, & Info.


Eating & Recovery.

Clean Up

Waste & Disease.