Brand Identity Development ServicesWhen it comes to developing a brand, I believe in a thorough discovery process. Understanding the origin, core competencies, coverage area, vision, target audience, and current reputation of the business is imperative to solidifying value and market placement. Once we uncover the story, we can begin to piece together a visual identity, corresponding messaging, a positioning strategy, and how we plan on reinforcing and measuring it all.
What Does a PreFocus Entail?
Request a Brand Strategy
My Brand Identity Development ProcessEstablishing a branded identity and voice that expresses competence and value.
1. Uncover Your Origin
2. Evaluate the Mission Statement
3. Determine Core Competencies
4. Identify Market Orientation
6. Communicate Messaging
6. Express the Brand
7. Build the Experience
Who’s Used My Brand Development Services?
Rise Ortho & Sports PT
Canyon State HVAC
Kevin and Fred
Brand Identity Development Pricing
Development PlanSolidify It All
Establish your purpose
Identify your market
Express your brand
Communicate + measure
New Logo DesignRevise Your Footprint
Identify brand purpose
Marketing Isn’t Expensive When You Know What’s Needed
Aside from defining your brand’s identity, I provide you with extensive options on what to do next. Whether you need assistance with full service marketing or internal cultural development (brand coaching) – I understand who to leverage in order to seamlessly implement a strategy that best suits your unique situation on your preferred budget. There’s no need to venture off on your own.
What differentiates our branding process is a dedication to brand recognition. The prominent attributes of PreFocus surround originality, value, and purposeful presentation. We work diligently to present your brand so that it resonates with consumers. Our detailed discovery process helps us understand the motives behind your company. Here are some of the key features of our development process.
- Pinpoint your brand’s purpose and provided value.
- Segment your target audience into 3-5 verticals.
- Create messaging that caters to your audience.
- Solidify the tone and voice of your campaigns.
- Determine how and where you’re going to market.
PreFocus Branding Overview
No matter what value you provide consumers, your presentation is essential to sustainability. Assuming your brand makes sense to everyone can be a pipe dream, so we decided to offer a solution that clarifies your offering in order to enhance the way you’re perceived.
We fine-tune logos, designs, tag lines, catch phrases, campaign tactics, and all corresponding messaging with a purpose in mind: enhancing the recognition and credibility of your brand. Think of it this way.. You attend a mixer and met two sales reps from a retailer you’d love to work with. One rep wasn’t very attentive to your needs and his shirt was untucked. The other was in a tie and seemed to value your business. Who would you call? In most cases, quality presentation is important to consumers.
The Benefits of Purposeful BrandingThere's plenty of ways to garner traffic, but your brand messaging is what converts visitors..
Why Improving Your Branding is Important.
Branding is an important aspect of business development that’s often overlooked by marketers and business owners. Often times,companies connect with agencies to produce content, advertising, and other promotional criteria. What many don’t realize is that it’s inevitably up to their brand messaging or presentation to convert the traffic they receive from these resources. When marketing agencies fail, we tend to blame them – but either way, your money was wasted.
This is the glaring opportunity behind the purpose of PreFocus. By enhancing the way our clients resonate and relate to their audience, we believe they will be taken more seriously as market influencers – essentially improving the performance (and revenue) of their brand. Agency objectives don’t surround your branding. We aim to bridge the gap so you can maximize your marketing investments.