Brand Identity Development ServicesWhen it comes to developing a brand, I believe in a thorough discovery process. Understanding the origin, core competencies, coverage area, vision, target audience, and current reputation of the business is imperative to solidifying value and market placement. Once we uncover the story, we can begin to piece together a visual identity, corresponding messaging, a positioning strategy, and how we plan on reinforcing and measuring it all.
What Does a PreFocus Entail?
Request a Brand Strategy
My Brand Identity Development ProcessEstablishing a branded identity and voice that expresses competence and value.
1. Uncover Your Origin
2. Evaluate the Mission Statement
3. Determine Core Competencies
4. Identify Market Orientation
6. Communicate Messaging
6. Express the Brand
7. Build the Experience
At the end of the day, we have to process a through discovery before we can determine where your opportunity lies. There are no shortcuts to the PreFocus brand development process. If you’re serious about taking your business to the next level (recognition-wise), then let’s talk. There’s zero obligation.
Expanding the Branding for Cohesion.
Once you’ve invested the time and money into proper branding, it’s important to remain organized. At PreFocus, we offer a brand book and/or style guide for every single one of my brand development clients. This gives you a reference point for your internal culture as well as marketing initiatives. Solidifying your design, imagery, typography, and voice (etc..) elements gives employees and contractors a reference point that saves the company time and money while avoiding conflict. Here are some examples:
Brand Identity Development Pricing
Development PlanSolidify Your Branding.
Establish your purpose
Identify your market
Express your brand
Communicate + measure
Strategic GuidanceEnhance the Brand Output.
1st Session is FREE
Brand Culture Focus
New Logo DesignRevise Your Footprint
Identify brand purpose
Marketing Isn’t Expensive When You Know What’s Needed
Aside from defining your brand’s identity, I provide you with extensive options on what to do next. Whether you need assistance with full service marketing or internal cultural development (brand coaching) – I understand who to leverage in order to seamlessly implement a strategy that best suits your unique situation on your preferred budget. There’s no need to venture off on your own.
Brand Identity Features
What differentiates my branding process is a dedication to brand recognition. The prominent attributes of PreFocus surround originality, value, and a purposeful presentation. We work diligently to embody your actual brand so that it resonates with ideal consumers. My detailed discovery process helps us understand the motives and competencies of your company. Here are some of the key features of our development process.
- Pinpoint your brand’s purpose and provided value.
- Segment your target audience into 3-5 verticals.
- Create messaging that caters to your audience.
- Solidify the tone and voice of your campaigns.
- Determine how and where you’re going to market.
PreFocus Branding Overview
No matter what value you provide consumers, your presentation is essential to sustainability. Assuming your brand makes sense to everyone can be a pipe dream, so we decided to offer a solution that clarifies your offering in order to enhance the way you’re perceived.
We fine-tune logos, designs, tag lines, catch phrases, campaign tactics, and all corresponding messaging with a purpose in mind: enhancing the recognition and credibility of your brand. Think of it this way.. You attend a mixer and met two sales reps from a retailer you’d love to work with. One rep wasn’t very attentive to your needs and his shirt was untucked. The other was in a tie and seemed to value your business. Who would you call? In most cases, quality presentation is important to consumers.
The Benefits of Purposeful BrandingThere's plenty of ways to garner traffic, but your brand messaging is what converts visitors..
My approach is geared towards client’s overall objectives and the message that needs to be conveyed. Instead of simply providing a logo and tagline, I expand on value and present it in a fashion that resonates with consumers and engages them. This takes time. As online competition continues to expand, I understand the impact that a purposeful message and a cohesive impression can have. Determine your identity and establish a brand strategy that aligns with your company’s promise and value.
A Few of My Favorite Brand Development Projects.
Rise Ortho & Sports PT
Canyon State HVAC
Kevin and Fred
Why Improving Your Branding is Important.
Branding is an important aspect of business development that’s often overlooked by marketers and business owners. Often times,companies connect with agencies to produce content, advertising, and other promotional criteria. What many don’t realize is that it’s inevitably up to their brand messaging or presentation to convert the traffic they receive from these resources. When marketing agencies fail, we tend to blame them – but either way, your money was wasted.
This is the glaring opportunity behind the purpose of PreFocus. By enhancing the way our clients resonate and relate to their audience, we believe they will be taken more seriously as market influencers – essentially improving the performance (and revenue) of their brand. Agency objectives don’t surround your branding. We aim to bridge the gap so you can maximize your marketing investments.