In recent years, traditional branding has been clouded by content marketing, reach tactics and sales funnels. I launched PreFocus in order to bring originality and brand identification back to the forefront. We help our clients capture their authenticity so they can position their value with strategic content that speaks to their customers.
WHO WE ARE.
Husband and wife team passionate about original strategies, content and loyalty.
WHAT WE DO.
Enhance your brand identity, maximize value propositions and increase marketing ROI.
WHY WE DO IT.
Today’s customer wants to see, understand & believe in the brands they buy from.
About PreFocus Solutions' Family OriginWe're a husband and wife team in Surprise, Arizona. Our strong referral network allows us to provide our clients with a number of capabilities with quality in mind.
President & Founder
An Indianapolis native and current Arizonan, Jordan graduated from Ball State University in 2008 with a B.S. in Communications and Digital Media Development.. He was a former walk-on student athlete at BSU and enjoys spending quality time with his family, writing as a sports journalist, and drawing in his spare time. He’s managed up to 75 employees at once and has been immersed in business development, marketing strategy, media buying, and optimized content strategies over the past decade.
A California born mother of 4 lived most of her life in Yuma, Arizona before joining her husband in Phoenix in 2011. She spent most of her professional career in the photography department at Sam’s and as a leasing consultant. After her 3rd child she gave up the corporate 9-5 to be able to stay at home with her children. A go-getter at heart, Danielle launched her own family photography company in 2013. She’s been building relationships and satisfying clients ever since.
More About My Origin StoryInsight on the experience of President, Jordan Trask.
In college, I studied communications with a focus on digital media and the art of persuasion. I was bothered by the unethical approach of online advertising and click-bait tactics. I wrote a research paper on how this hinders brand perception and trust while altering credibility. I began working on small projects for local brands and built my first website in 2009.
My dad was a contractor and I grew up working in the field. When I graduated in 2008, the economy was sketchy so I followed my pops to Arizona to continue working in the construction trade. This is when I met my future wife and her 2 daughters and began immersing myself in creative writing and freelance marketing. I began my professional career as a hungry salesman and worked my way into management by 2011. Here, I developed a passion for sustaining relationships and driving loyalty. After 3 years and 6 promotions, I became frustrated with corporate America and the idea of chasing revenue.
I ended up ditching the high paying salary for a creative role in display advertising. Since 2012, I’ve been employed as an SEO strategist, content manager, and marketing coordinator while invested as co-owner of Danielle Jacqueline Photography.
It’s been over a decade since I began exploring the advertising and marketing industries, I’m passionate about strategically assisting brands by uncovering their purpose and unique value. My detailed understanding of original measures helps my clients enhance their brand image in order to improve customer loyalty. I’m focused on eventually launching a business center and studio in West Phoenix that embodies this. After enduring jobs lacking a culture with a personal touch, I’m dedicated to the pursuit of brand clarity and authenticity with PreFocus Solutions.
About PreFocus' Mission
It’s our mission to enhance brand clarity by developing a presentation that relays an authentic identity with audience understanding in mind. PreFocus also serves by educating business owners and professionals on the direct correlation of authenticity and consumer trust. By addressing the way brands are perceived, we’re confident in our ability to bridge the gap between brand development and the execution of a marketing strategy.
By nudging underperforming companies to reevaluate their presentation, we also believe we can alter the perceived experience of previous agency relationships. It’s our goal to help brands truly understand their past performance before they invest in another marketing company. Our start up mission encompasses a heightened awareness surrounding brand development, consumer acceptance, and loyalty. Helping our clients build their brand accordingly allows them to make the most of their marketing spend while experiencing satisfactory conversion rates.
The Purpose Behind the Launch.
When entrepreneurs begin structuring their business, they tend to overlook the developmental aspect of relaying their message accurately. Once they establish their brand, they immediately begin looking for a marketer to push their service or product. The marketer’s initiatives normally include a retainer for a certain number of promotions. They’re not necessarily concerned with improving the way a brand is perceived – as long as they can relay success, they know they’ll continue to receive monthly payments. The business owner typically doesn’t know any better and the marketer could care less about external factors.
At the end of the day, we saw a void that needed to be filled. We saw a need for an affordable service that educated business owners while helping them enhance their recognition and credibility through quality presentation. By working with clients to address glaring opportunities, we improve their marketability so they can sustain and grow!
Affiliate TestimonialsWhat some of the people Jordan has worked with have to say.
Awesome work! Very detailed and takes everything very serious, easy to talk to and works with you at all times! When I first saw the work he did I was amazed because he was able to help me bring my vision of photography and video for my product to action! Jordan is your man for everything from consultation to in the field photography and social media posting!
Jordan at Prefocus is amazing.. He took the time to overlook my website and provided amazing content and customer service. I’ve seen improved site traffic ever since he optimized my site. Once again amazing work. Thank you!!
Jordan had a talent of managing multiple tasks with great efficiency and control. He was always interested in the work you were doing and how he can help you do it better. He held a large influence on the productivity and overall attitude of department during the day [at Falling Up Media] and did a very good job of keeping it positive.
Jordan is one of the hardest working men with whom I have ever worked. He is driven, conscientious of his team and his company’s goals, and he seeks to solve all problems with integrity. He truly seeks out the best in a company and wants the public to experience the best of what the company has to offer. He takes his work seriously but is a joyful and easygoing team player. I would highly recommend Jordan, as he is an asset to have on board.
Jordan is extremely effective in the marketing field across multiple media’s. I have personally seen him take on projects with little experience with the physical tools required and be willing to not only learn the tools, but excel with the tools and apply that knowledge to other projects. He was able to help this organization move into multiple marketing medias that it had not been using. He has contributed to the expansion of our presence and demand for our services. He has the knowledge and skill as well as the drive to apply them no matter what it takes.
Jordan has an unshakeable work ethic; I’ve seen him maintain an incredibly positive attitude in all situations. He is incredibly creative but also pays attention to detail, which is a hard combination to find. Jordan welcomes collaboration, and is a team player who is always willing to take the initiative. Lastly, he is a wonderful person; he brings a lot to the table and will be a great addition to any future company or client.
Companies I've Worked With.Whether it be branding, content development, or photography, I've executed for:
Would you like to view examples of our production projects?
Our production team has executed a handful of fully-produced documentaries in addition to numerous projects across the state of Arizona. Feel free to request more information on some of our past work.
PreFocus Solutions can help your brand if..
- You’re unhappy with results from your current marketing agency.
- You don’t have the budget to hire an internal marketing team.
- You’re looking for a strategic consultant or to contract a professional.
- You need an outside perspective on the positioning of your brand.
- You’re tired of spending thousands of dollars every month.
- You want to spend more time developing your business.
- You’re a start up company seeking a quick return.
- You need to recompose your digital presence.