Helping brands improve their website presentation has been a passion of mine since launching PreFocus almost 2 years ago. Far too many businesses overlook the impact that on-site content can have. They believe having a website is enough. They think publishing a few pages will get them found. But, even when customers find your business, you still need to convert them.
Since anyone can develop a website today, it’s important that businesses are able to differentiate themselves in the marketplace. With that being said, I want to show you how to write an about page that’ll drastically improve your on-site conversion rates. Without a clear about section, you’re missing out on a big opportunity to persuade your visitors.
When it comes to understanding the way you’re perceived by the people you value the most, you have to consider your identity. Too often we conform to fit in or be accepted, when in reality opportunity lies in our ability to stand firm in who we are and where we provide the most value. Instead of seeking attention for something you think suits you best, think about ways you can develop authority by simply being genuine.
In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best.