PreFocus Updates: Things Are Still Foggy But the Vision Remains Clear

Unlike what most business coaches and “experts” will tell you, building a quality business is tough. While society seems to be obsessed with selling, I’m in the business of creating intrigue and real experiences in order to help my clients establish a reputation. No matter how good you are at persuading people, sustainability isn’t attainable without a sense of value. While it may take a while, it’s easier when your vision remains clear no matter what.

Look, anyone can start a business and publish a website. But it doesn’t mean they’re competent. People that are good at sales tend to experience quick success that’s normally short-lived. It’s why customer service has escaped the realities of most CEO’s. Proving you can close the customer is rewarded in today’s world. It’s how scams are birthed. The thing is, people can’t seem to figure out why they can’t keep winning or why a better option always comes a long. Well that’s what happens when you set yourself up to be viewed as an option.

Recognition is More Than Being Seen.

When the leaders of companies aren’t in tune with the actualities of their craft and the customers that need it, they usually scramble to hold things together. When they stick to the purpose of the business and a definitive set of values, consumers are drawn to them. While the entirety of what I see as “The PreFocus” isn’t completely tuned yet, people are starting to understand what it is that I’m set out to solve.

As you may have read in my last PreFocus update, the cloudy desire to be appreciated and respected can get in the way of a lot of people’s success. As human beings, we tend to look for ways to prove our worth or sell ourselves instead of harnessing who we are and what we’re really good at. Chasing revenue and an ability to accomplish a number of tasks doesn’t help anyone attain their vision.

If anything, it creates stagnancy and complacency. When we’re not living in our element, we falter out of desperation and wonder why we’re not appreciated. But the fault lies solely on leadership or management. Marketing isn’t a sale, it’s a first impression and potentially an experience.


A Consistent Vision Will Eventually Win.

When the vision remains clear, people take notice. While it’s been exhaustingly difficult to off-board previous clients, build out exit plans and transition my brand understandings – I know it needs to be done now. Proving myself and completing challenges just isn’t getting me any closer to what PreFocus inevitably will be. But it doesn’t mean I need to be ashamed or feel unaccomplished for mishaps. It means I’ve learned a lot and I need to share this in hopes it’ll help people like you further charge your unique value.

I’ve always said, building a brand takes time. All kinds of people want to tell you how to fast track success and overcome the obstacles they faced but it’s the journey that defines you. The process defines your business. Like I mentioned before, reputation is everything. If you continue to pivot and attempt to sell something totally different until something sticks then you’re not allowing yourself to be known for something.

While I can regret some of the decisions I’ve made, I’ve come to realize that throughout every initiative I’ve provided, PreFocus has been prevalent. I haven’t wavered and I take pride in that. Whether I’ve managed a PPC campaign or a total website rebuild, we’ve remained invested in brand understanding while ensuring our client’s vision remains clear.


Small Wins Distract You From the Bigger Picture.

Unless there’s an obvious manipulation present, there aren’t many businesses that last a decade because of a strong sales pitch. If I can’t get business owners and CEO’s to understand the importance of brand clarity, then sustainability is a pipe dream. Not only should I let the company know this but I shouldn’t be a part of their strategies if they aren’t willing to set themselves up for success. I now know if I continue taking orders, I’ll simply set myself up for failure.

Up until the beginning of 2019, I started to see my goals becoming obsolete. Even though they remained the same, the passion was going away. Some of it was impatience and some of it was flat out doubt. Since people didn’t quite understand what I was building, they didn’t see the value. I let their lack of clarity impact mine and working for myself seemed hopeless.


At the end of the day, I was spending so much time educating people on basic marketing fundamentals that I got away from the reason why I started. I was attracting people that just wanted to do something, not necessarily build a brand. It wasn’t until I made changes that I started seeing results.

Walking the Walk Will Bring Results.

This past month was our most profitable month to date – and I’m pretty sure I said the same thing in my last blog. Since I was thinking too much about what didn’t transpire, I was missing opportunities to achieve. Now I refuse to look back. At the same time, I have to face everything with an open mind and understand where progress can occur. When you’re committed to a vision, it eventually becomes clear.

Facing facts and looking at yourself in the mirror is one thing, but implementing a plan is another. This is where I can help. If you find yourself losing passion for the business that you once couldn’t stop talking about then you have to make a choice. You can either continue listening to the people who will never value what you’re laying down or you can focus on a message that helps those that do. The ladder will set you free.

With that being said, you have to realize this goes against the marketing grain today. But while everyone bases their performance on immediate results, know that your commitment towards one goal will keep you on track. As you continue to reach milestones, others will turn to you for advice. While they’re changing careers, you’ll be scaling your business model. It just takes time.


Be Patient and Success Will Come.

Far too many new business owners and start ups feel like they need to make drastic changes when their thoughtful ideas aren’t grasped right away. Society tells you everything is about immediate results. That you’re only measured by your latest accomplishment. Well, I disagree and I believe I’m living proof. From someone who went from making $8,000 take home in the first year to being on pace for $200k in year 3, I’ll be the first one to tell you to keep your head down.

Find a coach, mentor or marketer (not an amateur) that’s willing to understand what you’re really set out to accomplish. Reboot that passion that might have gone dormant because you’ve been drowning while chasing revenue. Publish content that only speaks to those that will appreciate your purpose. Stop overthinking your worth. Put a price tag on it and stick to it. Know that bending what needs to be done can cause you to break. If you stick to the process, it’ll eventually pay off. Since i have 5 kids (4 girls) it’s kind of like being a parent.


Until the final product of PreFocus is complete, I’m going to keep pushing towards everything I’ve worked for. Why would I do anything else? Once people see my consistency and understand I’m not going anywhere, they’ll start to look into the actualities of my offering. Until then, I want to keep encouraging you to be the best version of yourself in order to ensure your vision remains clear.

At the end of the day, you’ve got a legacy to uphold.

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