My Top Aerial Shots from the Memphis River Walks off the Mississippi.

horse and buggy driving down riverside park walks near memphis suffrage monument and local law school by mississippi

Since moving to the Midsouth, I’ve certainly received flack for choosing a pad near Memphis. The perception of Bluff City isn’t very cloudy. People either love it or they (have learned to) hate it. But I’ve found that a lot of the negative chatter comes from the outside. Many locals don’t even know that a long stretch of modernized River Parks are being constructed along the Mississippi (parallel to and south of the Wolf River Harbor). From uptown and the Memphis river walks to the eastern suburbs, there is plenty worth peeking in on.

When you actually immerse yourself in the culture and interact with people, the stereotypes disappear. I would know. As I’ve been finding myself over the past few months, I sort of forced myself into the heart of Memphis. I won’t go into detail how (yet), but I will say the shaded southwest corner of Tennessee is home to some of my top encounters. Although I haven’t even scratched the surface of what the city brings to the table, I can say I’ve been very encouraged by the people. It was a pleasant surprise I’ve really learned to appreciate.

The Best Sights From My Memphis River Walks.

On a few of my downtown treks, I brought my drone. It was hard to resist. Since there is a lot of ground to (un)cover, an eye from the sky always helps. It also gives me a great opportunity to capture the architecture of the city and full layout of the land. To be honest, I wasn’t aware of the construction project myself. There is a lot of history off the Mississippi and I was simply hoping to film some of it. But after seeing what Memphis has planned for its community, I was definitely intrigued.

Although the project isn’t near finished, you can easily see it starting to come together. People are already enjoying most of the hardscape. Nothing about the area seemed dangerous or risky. It was a peaceful environment that will soon be host to an abundance of activity. You can almost sense it brewing in the air. After 2020, the public needs it. With a cold breeze always blowing off the Mississippi, it’s going to be a solid place to gather this summer.

Anyways, I’ll stop rambling now. Here is the drone footage I liked most during my two trips to Riverside Drive and Beale Street Landing.

1. The Mud Island Amphitheater.

Instead of waiting until the end to reveal my favorite, I decided to kick things off with my top shot from the Memphis river walk. Mud island has plenty to do, but the aged amphitheater is a sight worth seeing. There just aren’t many venues like this anymore. Seated next to the boat ramp, between the Memphis sign and island’s marina, the venue has quite the surrounding view. One of my favorite parts about the first picture is the simple fact you can see the unique riverwalk in the background. I wish there were some upcoming events scheduled.

aerial view of mud island amphitheater along mississippi river by riverpark museum and harbor in downtown memphis tn
broad photograph of classic amphitheater in downtown memphis near riverpark walks by drone photographer jordan trask of prefocus solutions mississippi river in background with stage and lighting closed down

2. The Floating Pavilion at Tom Lee Park.

Jam packed with playgrounds and open grass, this Mississippi River Park should be a future hit for Memphians. As you can see, it’s currently under construction – but it’s expected to open by Labor Day weekend. I really like this shot because I was able to capture crews at work on a sunny day while decorating the background with the city’s skyline. The architecture at Tom Lee Park is very unique and it adds a lot of flavor to the urban bank near Uptown.

overhead structure for public events and gatherings at tom lees park in riverside memphis drive bluffs being constructed for community engagement captured by prefocus solutions drone photographer desoto county ms
walking pathway near butler park entrance connected to tom lees recreational center on mississippi river memphis public relations specialist drone services olive branch ms

3. Univ. of Memphis Law School Skyline.

It was hard to pick a favorite shot of this building along Riverside drive. Since it’s raised quite a bit higher than the shoreline, I was able to capture low and high angles of the iconic building. The pedestrian bridge (which frequently supports a horse and buggy) leads away from the Tennessee welcome center and runs straight into the Memphis Suffrage Monument.

The stunning property offers a lot to the community as they prepare students to pursue change in America. I wish I would have gotten a closer look at the design.

beautiful architecturally sound building in riverside drive memphis tennessee civil rights monuments in midsouth captured on banks by drone photographer desoto county ms
beautiful angle of pedestrian bridge near memphis suffrage monument and riverboat queen line tours with tn-arkansas bridge and railway in the background cityscape photographers midsouth prefocus
high aerial view of memphis downtown uptown area where cecil c humphreys law school is located near riverboat tours and other public activities for the community midsouth drone urban services prefocus

4. An Overlook of Beale Street Landing.

I heard a lot of good things about this hotspot in Memphis – and I wasn’t disappointed. Like the other River Parks, the design, layout and purpose is modern and unique. You could spend a few hours just admiring the details and structural reasoning. There is a civic space, a cultural arts center and even a designated space for “blues musicians to gather”. Once this stretch becomes a little more popular, Beale Street Landing is going to be a lot of fun to explore.

close up of large green lawn in front of beale street landing cultural center for memphis community gardens and river park upgrades captured by drone city skyline photographer prefocus solutions in desoto county ms bass pro pyramid in background
wider angle of memphis tennessee bluff city scape aerial drone imagery new and improved riverwalk park project underway 2023 jordan trask prefocus solutions HD pilot

5. The Mississippi River Museum.

Next to the Amphitheater on Mud Island is a information-filled center for all ages. Connected to a pedestrian bridge, it’s easily accessible and surrounded by additional fun. As you can see, there is a great view of the Hernando Desoto Bridge that runs into Arkansas. The boat ramp and marina that connects to the Wolf River Harbor is beautiful.

If you think Memphis is a dirty place, how do you explain these angles? If you haven’t dropped in the Mississippi River Museum and all of the stops on Mud Island – you should!

mississippi river museum and history center on mud island next to memphis yacht club and wolf river marina where pedestrians can walk across lagoon to explore walk ways and educational material midsouth drone services prefocus
hernando desoto interstate bridge in background of drone photo of mississippi river museum at the end of pedestrian catwalk over wolf river harbor next to boat ramp and wide open mississippi waters by drone pilot olive branch ms prefocus solutions

6. The Condos on Riverbluff Place.

This is one of my favorite shots on the Memphis River Walk because of the golden, natural light and evolving landscape. You have to drive down here to truly appreciate the space the city is developing for its residents. I don’t think I have to say much for you to appreciate this shot.

What’s crazy is, Vance Park isn’t even completed yet. I’m sure plenty of young families will be attracted to this little Midsouth pocket of charm. Nearly everything you need is within minutes of this residential area.

construction crane blue skies behind mississippi river park residencies with green front lawns in facelift area of uptown memphis caught by drone pilot camera prefocus solutions real estate photographer
side angle of new development park projects along mississippi river in uptown memphis butler and tom lee park in front of upscale housing developments by drone photographer jordan trask of prefocus solutions in olive branch mississippi

7. South Bluff Homes Near Butler Park.

You don’t have to travel too far south of Tom Lee Park to find some upscale housing on the Mississippi. I love these two drone shots because I would have never guessed something like this existed in Memphis. With all of the parks popping up in this area, it doesn’t seem like a bad place to raise family.

Located just west of Uptown, this riverside walkway really caught my eye – especially from the sky. The stairs leading down to the recreational area is pretty cool. The video I made turned out great.

original photography from memphis river walks park and recreational development projects and urban housing alongside mississippi banks with memphis-arkansas bridge and other downtown buildings in the background by prefocus aerial media services
aerial view of construction development for community parks near mississippi river for memphis residents looking for things to do outside in 2023 captured by real estate drone pilot jordan trask fo prefocus solutions

8. Welcome Center, Pedestrian Bridge.

One of my favorite features to film at the Memphis River Walk (by far) was the pedestrian bridge leading the the museum. The design is sound and really cool to look at. I was able to get quite a few close ups that show just how much thought went into the construction of the new addition to Bluff City.

I like how you can see the Amphitheater and Bass Pro Pyramid in the background. The Riverside drive Welcome Center and Wolf River Lagoon provide a modern feel to a unique environment that compliments the land well. You don’t even notice the busy interstate buzzing above your head.

steel iron pedestrian walk bridge at tennessee welcome center connecting across wolf river lagoon to river museum near uptown memphis captured by drone pilot prefocus solutions
straight overhead shot of mississippi river walk bridge connecting to mud island and local marina from welcome center near uptown and i40 by drone photographer prefocus solutions
overlooking roofing for construction architecture downtown memphis portfolio photographer bridges parks and walkways for midsouth community builders prefocus solutions
entrance of pedestrian walkway at mississippi river park welcome center for mud island near riverboats and other community attractions for businesses and locals construction development updates memphis aerial media projects prefocus solutions

9. Memphis Riverboats on Riverside Drive.

Although this shot is similar to the Law School photos, I couldn’t help myself. The Memphis Queen Line is pretty popular in the region – and rightfully so. This shot not only shows a lot more of the Mississippi River, but it also captures the extent of the Harahan and Memphis-Arkansas Bridges. If you look closely, you can see a few cruise ships and the “Memphis” sign on Mud Island.

Although Memphis isn’t quite the tourist destination it once was, the Riverboats have been a staple for nearly 70 years. So there’s a lot of history in these drone images.

tip of mud island and entrance to wolf river harbor near queen line memphis riverboats aerial photographer jordan trask city skylines exploring bluff city in winter
looking down on memphis riverboats business and other corporate buildings along coast of mississippi river at new development parks for bluff city community improving perception caught on camera by drone pilot and aerial videographer prefocus solutions

10. The Memphis Yacht Club.

The little marina just south of i-40 in the Wolf River Lagoon was an amazing capture from the sky. Not only does it have a small town feel in a large city, but it’s surrounded by major urban developments. The cleanliness of the facilities, calmness of the water, and opportunity to incorporate some of the bridges grabbed my attention.

awesome drone portrait of memphis yacht club near mississippi river museum and boat dock with hernando desoto bridge in background high altitude cloudy skyline prefocus video services desoto county ms
peering through modern park walkway over harbor looking down on memphis marina near riverparks new development for bluff city residents to explore caught on camera by drone pilot videographer jordan trask of prefocus solutions in desoto county ms

Stay Tuned As I Continue Exploring Memphis.

Nearly everything about the Memphis River Walks is appealing. Nothing feels unsafe or looks disgusting. If you haven’t taken the time to swing by, I highly recommend it.

I hope you appreciate some of the photography I was able to capture! If you’re ever in need of an elevated vantage point, don’t hesitate to reach out. info@prefocus.solutions. 

11 Types of Video Content for Every Phase of the Customer Cycle.

When it comes to video production, there are a number of angles worth considering – and I’m not talking about literal vantage points here. In other words, there’s more ways to leverage videography than you might think. In today’s digital world, a majority of business owners publish media that’s geared towards selling a product or service. They don’t exactly think of the entire sales cycle. So today, I wanted to talk about the types of video content you can use to promote your brand and better engage your ideal customers.

While you most certainly don’t have to invest in each, all will give you a better idea on how to take your business to the next level. At the end of the day, consumers (who are people) want to see and hear from people. They don’t want to listen to bots or a radio announcer tell them what to do. They want to feel your brand aura – and they ought to. It’s their hard-earned dollars we’re talking about here. When coupled together in a seamless way, each of these features can really enhance value perception.

At PreFocus, I’m not in the business of helping companies improves sales pitches. I’m genuinely passionate about the authenticity of your brand. Keep this in mind as we roll through. Hopefully, you’re even able to come away with a couple of ideas.

1. About Us Videography.

This type of video production is pretty straight forward. Anyone creating a website or some form on online presence ought to be looking to promote the mission, vision and values of the company. While you can type all of this out, it will always be received a lot better when it’s communicated by the face of the brand. Who you are, what you do, how you do it and why you’re invested is absolutely crucial when it comes to loyalty. This kind of footage details your origin story, purpose, and inevitably where you plan on going.

Depending on the extent of your offering, this could be short and sweet or extremely long. At the end of the day, this is totally up to you. But your ability to extract and spread out the video content will make a big difference. What I’m trying to say is, don’t try to cram too much into one feature. If you’ve got a lot to say, present and overview and segment the details in later videos.

If you’re manufacturing a product, talk about the specifics of your ideation. What problem are you looking to solve and why? If you’re delivering a service, you better be able to stand out. What makes you unique and why would people appreciate it? No matter the root of your business, you have to be able to encompass the experience. Out of all the types of video content on this list, the way you present yourself starts here. So take it seriously.

2. How-It-Works or Explainers.

This type of videography is becoming more and more popular every year. People want to know how to do things themselves. Sure, you can write out the instructions or explain how to use something in a – but nothing beats a visual example. To me, watching an online video about drivetrain mechanics is a lot more understandable than sifting through a manual for my 1992 Chevy. Taking the time to invest in some quick pointers or detailed tutorial can go a long way for any business – even if you’re a service company looking to explain an app.

3. Customer Video Testimonials.

If you really take the time to truly analyze this type of media, it might shock you. Although you may have thousands of reviews on Google or Amazon, a couple dozen video testimonials is usually far more appealing. These days, you just never know who Dave M, Suzy B, and Geoff R might be. If you’re not catching my drift, I’m talking about pictureless, hand-written reviews that could’ve been bought or left by someone’s mom. People don’t know who or what they can trust anymore.

Data and “leverage” is sold all over the place in 2023. An ability to see someone, look them up and confirm they were actually a customer carries a lot of weight. While it may seem like overkill to invest a few hundred dollars to grill your customers about their experience – let me be the first to tell you, it’s not! If you’re afraid to ask satisfied customers why they appreciate you, then how are you even in business? Did your grandpa hand over the company to you or something?

If you take the time to ask, you’ll find that most people will be more than eager to help you out. It actually ends up making them feel even more special. Quality companies usually grow through word of mouth anyways – so you might as well capture some footage to share yourself!  Out of all the types of video content to choose from, testimonials are normally the most rewarding.

4. Brand Culture Video Insight.

No matter what any videographer is filming, the culture should always be the focal point. Finding a way to showcase the personality or identity of the business is important – at least it is to me. Nonetheless, there are plenty of ways to go about capturing this in a stand alone video production. A swift pass through from a number of angles to encompass the architecture, design, layout, amenities and people is usually enough to do the trick. Videos that provide insight on the culture don’t always require a lot of talking.

The reel can be fun, serious, insight or personable. Either way, the atmosphere speaks for itself. If you are looking to produce something with more of a featured spotlight, then it’s never a bad idea to include a voiceover. Sometimes, simple conversations with employees, leaders or founders can really brings out the essence of the culture. In contrast to the about video and others that I’ll mention below, verbal insight needs to stick to primary promise and aura of the brand.

5. Thank You Videos.

Out of all the types of video content examples, this is by far the easiest to produce. Whether you’re thanking someone for subscribing, submitting a form, donating money or supporting you in any way – and personal thank you video goes a long way. Think of it like a hand written card. It makes people feel a lot more special than a generic form of appreciation. Every business owner has 5-10 minutes to sit down and record and thank you.

These can be posted on stand alone pages that are redirected after some sort of conversion (on or off site). Welcoming a subscriber or first time customer with a personal video is just as effective. You’re taking the time to actually tell someone that you appreciate their attention or business.

6. Event or Occasions Footage.

Many businesses don’t even consider promoting what they do behind closed doors. While some have good reason, others don’t. Any way you can encompass the actualities of your company, do it! Are you hosting an awards banquet, charity event, company outing or even an in-house brainstorm? Capturing it and sharing bits and pieces on social media (or writing a blog about it) only increases your chances of getting in front of your customers.

Most any form of authentic content is extremely valuable. It also gives you an opportunity to let your hair down a little bit outside of the office or workspace. Although it may seem like a bit much, try me. Any short video is a qualitative approach with quantitative measures – even if you’re shooting from the sky.

7. Updates or Announcements.

Some types of video content may seem unnecessary, but updates or company announcements shouldn’t be viewed that way. Whether you’re making internal or external changes to the business, some form of communication is essential. Not everyone will get that email or make the meeting. Having a process that allows you to broadcast changes, big plans or exciting news is invaluable. While not every business has a premier video studio, it doesn’t take much to ensure people (in general) are in the know and on the same page.

I personally like the way the Desoto County Chamber of Commerce handles their weekly updates. The gal uses a little microphone and keeps things under one minute. Good stuff, easy production.

8. Educational Videography.

If you have a website and any type of social media presence, you’re more than likely already invested in some form of educational content. It’s not too difficult to find a topic that the general public wants to learn more about. The problem is, writing a blog just isn’t as effective as showing someone speak on their knowledge. Even when business owners or key employees are unable to teach something, an expert can always join in on the conversation. This is called affiliate marketing.

Think of it as a guest posts. Relevant topics that are discussed openly create a lot of intrigue. When you’re able to show consumers that you care about providing accurate and detailed learning, they tend to trust you more. It’s just another way to get in front of people and show who you are as a person – instead of typing things out behind a screen ( like I am right now). Out of all the types of video content to choose from, finding a way to teach people your knowledge is a gamechanger.

9 . Informative Videography.

Unlike educational content, an informative approach has more to do with the specific knowledge and experience of people within the culture. Think of it this way: instead of teaching, you’re invested in learning. This is where interviews with team members, management staff, directors, leadership (in general) and even partners comes in handy. Speaking on the industry, different trends and how ideal customers can improve their lives or better use their products and services is a good way to build trust.

Many companies do this by hosting a video blog or podcast. When an array of topics or subjects are tossed around, a ton of information is processed and shared. You can host special guests to attract more viewers or venture out of the office for random conversations with the general public. Participating in stuff like this often creates an endless supply of original ideas for blogs or social media posts.

10. Interview Videography Sessions.

Even though I’ve mentioned this a few times already, a true interview is a lot different than sporadic, question-and-answer sessions. In reality, this can be one of the more complex types of video content to produce. In most cases, you’re going to want to have questions planned out ahead of time – and even approved. In my opinion, the best interviews are always off-the-cuff; but they are very uncommon for major business. They just don’t like the vulnerability.

Nonetheless, interviewing every level of an organization and its customers is a great way to curate some quality, unique content. If you can avoid approaching it like a media session, any form of authentic conversation can really generate some buzz online. Although some look for a reason to hate, most people want to hear what a business and its people have to say. Keeping things simple, relevant and safe can make for an intriguing production.

11. TV Commercials or Video Ads.

Advertising is the last of my types of video content worth mentioning. In 2023, you cannot discuss the sales cycle without media drive sales pitches. I mean, they’re everywhere. I won’t go into too much detail on this here, but a lot goes into this form of production. Not only do you have to consider the neurological insight required, but also perception and remembrance. Many ads are focused on repetition or humor, but the best are always rooted in quality an value.

With that said, be purposeful with everything you do guys – and always remember to Prefocus!

 

A Quality B-Roll Brainstorm Session to Enhance Your Video Content.

No matter what I’m working on, brand identification is always at the forefront of my mind. If you’ve read or watch and of my stuff, it’s hard to ignore my branding prerogatives. So I wanted to start to PreFocus more on content creation in general – video content in particular. Creative direction has always been a passion of mine. It’s a lot of fun blending purpose and value in production projects. Whether I’m filming a talking head or telling a story, the quality of the presentation matters. So I thought I’d have a B-Roll brainstorm session to provide some pointers on visual appeal.

Regarding action footage, there are tons of topics worth covering. But nothing beats an off-the-cuff thought starter. Any business or personal brand can easily improve their video content by capturing purposeful B-Roll footage. So here is a little inspiration and a few ideas on how you can improve your videos to enhance your presentation and overall perception.

1. Using B-Roll for Scene Transitions.

The first thing you want to focus on is your transitions. If you’re going into a new room, entering a building, leaving the scene, changing topics, or simply ending the video – you want to have a quality transition that makes sense. Sometimes, simple B-Roll footage like the twist of a door knob, key turn, wave, drive away or pull in can be enough to keep viewers engaged. Transitional concepts are truly endless.

The sun could be setting, it could be rising. A waterproof camera could submerge into or emerge out of water. A drone take off (in and out) or landing can be extremely captivating. Smoke or steam is also a great way to blend scenes together. One of my favorite transitions is the use of an obstruction. It’s really easy to do when you’re following someone that’s walking and talking or the camera is in motion. If you’re going into a drawer pulling out a prop, nobody wants to see your back or watch you fumble around. Providing a little action helps you entertain and draw viewers in while giving you time to present adequately.

Oftentimes, videography involves a little bit too much action or quick movements that distract the audience. Jumping back and forth from different angles may provide some variation, but it can be nauseating to watch. When you’re all over the place, it detracts from the purpose and intrigue of the content itself. When you really take the time to think about it, sensible, smooth transitions are truly invaluable.

2. Detailing Video Topics with B-Roll.

Another thing I covered in my B-Roll brainstorm session is the importance of filming close-ups of the activity itself. Visual examples of an interaction, demonstration or the topic at hand inevitably builds trust and credibility. For example, if you’re filming a pickup game of basketball, there are a number of things worth zooming in on. Although match-ups can be fun to watch, you can communicate a lot more by showing how someone interacts with or reacts to the dribble. What kind of shoes, socks or gear are they wearing? Is there a lot of sweat dripping from their brow? Are there any onlookers?

When two people are meeting up to discuss an idea, how can you show them coming together for a common goal? This could be a firm handshake, an embracing hug or even big smiles with unique salutations. Like Chris Voss said in his book, Never Split the Difference, “Emotions aren’t the obstacles to a successful negotiation, they are the means.” Firmness and delicacy can be visually expressed in many ways. Body posture or waste down footage also provides different vantage points that detail the characters involved.

close up shot of a glass with water in it at eatery with drink powder added and stired for b-roll affect during video shoot by prefocus solutions near memphis tn

Thought Starters for Action Based Footage.

During a B-Roll brainstorm session, remember that relevancy matters – even if it’s a chirping bird in the background. If you happen to be filming a sporting event, don’t muzzle the sound of a referee’s whistle. Recognizable noises don’t have to be seen as a distraction. You don’t have to film the entire referee, but a split-second close-up of the whistle is easy to do. So zoom in on the blow and the stature of the action.

Taking people’s attention away from the action eliminates unnecessary pauses and awkward moments. It’s the little things that speak volumes and pull people into the actual setting. Catching an object (ball or a pen across the room), nonverbal, or facial reaction only adds flavor to the production. Even raindrops hitting the face, or a subject catching a snowflake on their tongue, shows a videographer’s keen ability to communicate detail. Showing and telling viewers what’s going on gives them a better understanding of the full picture.

Physical contact is another great way to detail relationships and the way people interact. Holding hands, touching a shoulder, side hugs, and general comfort levels can all be expressed via video. The way an individual adjusts their own apparel or fixes someone else’s tie can say a lot. The angles of these shots should also be considered. In short, intimacy levels are obvious from an observant vantage point. Every moment can elicit specific emotions.

Natural B-Roll Footage is My Favorite.

To me, walking around in nature (or the woods behind my office) gives me plenty of opportunities to capture amazing video content. It’s also a perfect place for a B-Roll footage brainstorm session. Every season provides a different setting that presents a unique perspective. Leaves, sticks, mud, snow all sound different when walked upon. How can you capture rainfall, streams, or water droplets falling from trees? What kinds of plants and animals are in the surrounding area? How can you incorporate these things with purpose?

close up b roll videography of grill with bison meat for local farm near desoto county mississippi by prefocus production services some of meat is flipped with hotdogs to the side

One of the easiest things you can film for B-Roll is the wind. Even though it’s invisible, moving air affects nearly everything around us. Swaying trees, runaway debri, hair, flags, kites all encompass the wind. The effect it has on people, animals or an activity itself also provides additional insight on the overall setting of the video. At the end of the day, a warm breeze is nothing like a cold gust of air. If you can hear water rushing in the background, then find it! What’s it look like? Where is the best angle? How can you skim across a stream or scale down a waterfall?

Understanding how to leverage sprinkling rain or a downpour also helps a videographer eliminate distractions. How does the rain interact differently when it hits the ground, surface of water, or an object like an umbrella? Is the main character affected by the water? What are they wearing that caters to the environment? Do the elements affect their demeanor? How can you communicate someone’s personality or fortitude in the moment? Instead of waiting for a sunny day, could the shower communicate something? If you’re filming indoors, can you still paint a picture from the outside?

Positioning Your Camera’s Focal Points.

Remember, perception is everything when it comes to video content. Whether you’re shooting from the ground level or above, an ability to encompass the scene in entirety is extremely appealing to viewers. It’s just like writing a story. You want to be as descriptive as you can so people will feel as though they’re a part of that moment-in-time. Talking at people with a lazy or cheesy presentation just isn’t as effective. If you want to execute a return, then captivate them with an original production. It’ll always speak louder than a predetermined script.

The angles at which you capture B-Roll footage are also advantageous. Aside from nature in general, what else is going on in the background? Are the skies clear or cloudy? Are you dealing with sunshine at noon? How can you incorporate dawn lighting or a colorfully forming sunset? What are some unique specs about the space you’re in or shooting in front of? What about the overall environment or geographical features in your area? Is there anything that stands out and how can you incorporate these things into the mission of your video?

If you’re filming one person, how are they interacting with their surroundings? What are they intrigued by and what builds the intrigue around them. If you’re having someone walk down a flight of stairs, how are they coming in contact with the railing? Are you able to get subtle audio if they’re wearing rings? What other elements might they run their fingers through? How are they positioning their hands and what does this communicate? There are so many things worth filming to add a little zest to your content.

video title screen for b roll ideas by prefocus production strategy near memphis tennessee jordan trask

Examples of Brainstorming for B-Roll.

Before I wrap things up, I wanted to detail two simple settings to show you how simple it is to pull away from those you’re filming. I may not be as organized with my presentation here – but spitballing and unloading ideas is the whole point. Something will stick during any B-Roll brainstorm session.

1. Filming Video Inside a Vehicle.

In this type of scene, you might be shooting video of someone driving, people in the back seat, or just the car ride in general. Either way, there is enough to work with. You might feel limited or a little overwhelmed (in a tight space), but do your best to think outside the box. With that said, what’s going on outside of the car? Is the weather bad? How is it affecting the driver? Are they daytime driving or cruising at night? Can you see the stars? Is it a full moon that provides additional light? What about the terrain? Where are they going or coming from?

What do the tires look like spinning? Determine if certain elements are affect the rotation. What kind of tires are they, or what are they designed for? Are you traveling on gravel, a dirt road, the highway, rural, urban or neighborhood setting? What type of shape are the roads in?  What about the paint job, body details, and engine? How does the vehicle sound as it’s passing by or as you trek along with it? Zooming in on the grill, manufacturer details, rust, sun spots, license plate and even bumper stickers say a lot about the owner.

dusty dash of honda ruv during short video reel for wholesale reseller near memphis tennessee production ride along videographer jordan trask prefocus solutions

Finding a Seat Inside the Car Ride.

Remember, perspective matters. So how are you able to encompass the vantage points of the passengers? Looking outside through the windows, windshield, sun roof, or rear view mirrors is a great place to start. From here, try to determine if other vehicles affecting the ride. An 18-wheeling or railroad crossing can be unexpected at times. Is there a lot of traffic or are you traveling on an open road? How does this affect everyone? The more ways you’re able to create a relatable setting, the better.

Once you’re inside, take a look at all of the features, gadgets and compartments of the vehicle. Like the rest of this B-Roll brainstorm session, what actions are taking place? Are there things being opened, closed, pushed or pulled? Does the vehicle have to shifted manually? What buttons are being utilized and what music is playing. What do all of these things sound like? What’s actually in the glovebox or console? There could be maps, magazines, snacks or random items stuffed behind or under the front seat. Are there TV monitors behind the head rests? If so, what movie is playing and why?

What is the Environment Itself Like?

The cleanliness of the vehicle also communicates quite a bit. Is there trash everywhere or dust on the dash? The belongings that passengers bring along also paint a picture of the trip itself. Do they have blankets and pillows along? Is the climate inside comfortable for everyone? Are people getting along? If not, what’s causing problems and how are they being solved? When the temperatures are freezing outside, are you able to capture frost around the windows? Is the sun shining in people’s eyes? Do they have sunglasses or a hat to block the rays?

At the end of the day, there is plenty to focus on inside of a vehicle. So don’t overthink things during your B-Roll brainstorm session. It doesn’t matter if you’re filming a simple conversation, travel experience or full blown documentary. Zooming in on the details will never let you down. Imagine what you can do in a much larger setting.

mac book pro sitting on desk by open window at memphis tennessee office place original photographer images by prefocus signifying shutdown for content about maximizing blog posts jordan trask

2. Shooting Footage at the Office.

An office setting may seem even more overwhelming. There are a lot more doors, drawers, compartments, handles and buttons to capture – not to mention designs, decor, furniture and rooms. But when you have a strategic shot list that make sense, the production process is a breeze. Try to be creative with the way you go about things. You don’t have to just focus on computer power buttons and keyboards. What about the buttons on drinking fountains, coffee makers or vending machines?

While the exterior of the building can help you create a quality intro, indoor B-Roll footage is what makes the space pop. Are there TV’s, whiteboards or projector screens in surrounding areas? Is there a lounge, break room or kitchen? What do each of these spaces entail? Quality furniture and equipment says a lot about the space. Is it comfortable, outdated, bland or exciting. How do people get along and who’s interacting? What’s the climate like? What do people love most and what embodies the energy of the space. All of the little things matter – especially if you’re trying to capture a culture and not just a space.

Purposeful B-Roll Footage Works.

When you’re able to pull away from the action and showcase the surroundings, viewers are able to stay engaged. If you’d like to schedule a B-Roll brainstorm session before shooting your next video, I’m always down to spitball. Either way, be purposeful with everything you do guys!

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Authentic Martial Arts Videography Shoot.

In my opinion, today’s corporate landscape has really watered down the local martial arts marketplace. It’s not that quality programs have lost their muster; it’s due to the fact that national brands and franchises take over commercial centers with lower prices, newer facilities, aggressive sales and a lot more hype! Even though better options do exist, they’re not always very prevalent. This is why authentic martial arts videography is so important. The noise of the fitness realm is deafening enough as it is.

If you’re seasoned and skilled, you probably know what a results-driven gym looks like. But those looking to try jiu jitsu, karate, or taekwondo or even kickboxing for the first time have no idea. No matter the vantage, a passion for the skill is what drives member results. A successful entrepreneur or driven franchisee has nothing on an experienced, talented teacher that cares about the program and overall development of students. Martial arts takes a lot of discipline. The effectiveness of instruction and aura of the culture matters.

Fight For Visibility or Take the Punches.

At the end of the day, waiting for consumers to figure this out on their own can be costly. They deserve better. Trying a less-than-stellar class (in-general) can be detouring in a number of ways. So, when I got the call to work on an original production project for a local Taekwondo academy, I was more than eager to get to work. Authentic martial arts videography gives the market a chance to physically see and feel the function, engagement, talent and value of any program (as long as these things exist).

Taekwondo University definitely has a culture worth sharing with Desoto County, Mississippi. Just down the street from my office, the family-run-business has held onto a strong corner of the marketshare throughout the Memphis area. They’ve done so by adapting to shifts without sacrificing their values. But they were starting fall behind in the digital arena. When ownership told me they wanted to truly capture the essence of their people and students, I knew I was the right person for the job.

I Got a Kick Out of This Martial Arts Academy.

After many years training and living with purpose, Master Brumley has a lot to share with his students and the community. Taekwondo is a big part of who he is and he even wrote a book that encompasses why. Him and his wife have done a lot for their students and instructors since 2020 and really ought to be a pillar in Olive Branch. I usually try to be as critical as I can with clients and I was pleasantly surprised by the competence and character within their operation. It’s rare these days and really drew me in.

It was an honor to help them showcase the experience they’re committed to providing. They knew exactly what they wanted to say and knew they needed a little creative direction for their authentic martial arts videography shoot. This was a breath of fresh air. They offer programs for 6 year olds all the way up to adult. Every level was a lot of fun to watch. I even signed my kids up. I’ve been looking for a place like this since moving to the Midsouth next year. Like I always say, the people driving the business are the one’s that truly define quality the value.

The Martial Arts Videography Project.

I produced 6 total videos for Master Brumley and his wife. Each depicted a different Taekwondo class or after school program. Voiceover was recorded at my office and 6 hours of footage gave us plenty to work with. Since I took multiple pictures while filming, the client now has a solid media library of photo and video content for future use.

I’m looking forward to finding ways to capture the authenticity of other Martial Arts programs throughout the Midsouth. No matter what you offer, if you’ve got a story worth telling, I’m looking to share it! There’s always an angle for value. Here are a few screenshots from my favorite clips. 

Someone’s looking for you – so be purposeful with everything you do and always remember to PreFocus.

17 Memphis Locations I Can’t Wait to Shoot Video At.

When it comes to video services, quality isn’t measured by a videographer’s ability to use a camera. High end producers know how to plan, think outside the box, manage people and place them in proper settings in order to communicate something. With that said, I thought it would be a good idea to identify a handful of Memphis locations to eventually shoot video at.

Some my clients know where they want to shoot and how they want to go about things. Others need a little direction. This is why I like to be prepared with a list of local spots and landmarks that present people with options. Scoping out some of these places gave me some really good production ideas that I hope to be able to use some day.

1. Memphis Central Station.

One of the Memphis locations I’m most eager to shoot video at is definitely the City’s Central Station. After driving by a few months back, I immediately thought of Union Station in Indianapolis, where I grew up. It was right next to City Market and we loved going there as kids. The old bricks, signage and rich history of so many travelers definitely appeals to me.

The variety of spaces, indoor and out, present endless perspectives and auras. A packed lobby would be great for a busy scene, traveling focus or even general B-roll footage. An empty building would bode well for presenters, artists or intimate settings. Nearly every square foot of the Memphis Central Station can be purposed for some sort of theme.

2. The Crystal Shrine Grotto.

I’m not sure if I’d have to garner approval to shoot video at the cemetery, but I’m definitely looking forward to capturing this Memphis landmark! In my opinion, video content here would suit nearly any type of personality or business. It’s sprinkled with tranquil settings and offers unique, but highly recognizable backgrounds (that tend to perform better than standard studio productions).

Getting out, walking around, and showing you’re in the community is a great way to engage people online. The days of talking heads and basic content are gone. You have to find ways to think outside of the box. Needless to say, the changes of scenery and backdrops at the Crystal Shrine Grotto would provide me with a ton of options.  

The hollowed trees, hedges, pathways, bridges and colorful vegetation tell more of a story than the remaining Memphis locations. The landscape I appreciate most is definitely the stone structures by the water. I can think of a number of ways to involve the hand craftsmanship, shadows and reflections. Hopefully, I’ll be able to get my drone in there. I don’t see many aerial photos online. 

3. Wolf River Greenway.

Not many residents in the surrounding areas appreciate the little green pockets of Memphis. When we first moved to Olive Branch, I was under the impression that food and entertainment was all Bluff City had to offer. The negative elements seemed to overshadow anything leisure. But the 36 miles of forrest-wrapped trails near this wetland section of the Mississippi River is definitely worth a look.

In this urban escape, the landscape and natural bodies of water are peaceful and refreshing. I could see myself setting up nearly anywhere with minimal distractions. Even recording organic sounds for future production projects would be rewarding. A tranquil setting like this really works to my advantage as a videographer. Clients are often more comfortable and confident. This helps them be themselves. 

Like other Memphis locations, the bridge architecture here is pretty cool too. The wood slats, cable suspension and fabricated designs are definitely something I look forward to filming. Even the details of pathways, barriers and seating options are unique. You can tell everything was mapped out with flooding in mind. It kind of gives the Wolf River Greenway an aura you can feel. 

4. The Peabody Hotel & Rooftop.

I’m sure I would have to get some permission to shoot inside this immaculate display of architecture, but it would be worth it. There is so much history throughout The Peabody. From the grand entrance to the enormous fountain, balconies, fixtures and ceilings – this place is the real deal. The rooftop signage is something I wouldn’t be able to ignore. Honestly, I’d like to help them redo all of the media on their site. I don’t think it does the place justice!

In order to develop a purposeful video here, it’d take some serious focus and creative direction. But I’d be up for the challenge – even if I had to book a room or two to make it work! It would be a blast to set up a shoot for a wedding, event or simple promo at The Peabody Hotel. Neighboring buildings would also provide me with some amazing perspectives that highlight Memphis in general.

5. Fire Museum of Memphis.

Although it’s barely in my top 5, this Museum is one of my favorite Memphis locations. Built in 1910, the preservation of the building and everything in it is impressive. If you get a chance to drive by, the sign is one of the best in the city. I’m not sure if the property itself can be filmed on or in (for profit), but there is certainly enough worth capturing outside. 

The building is exactly what a classic firehouse should look like. The entrance can be captured from multiple vantage points and the gated courtyard is decorated with bricks and a wall monument you can’t ignore. I love everything about the space and hope to shoot video there soon.

6. Big River Crossing.

Out of this entire list, this is the only spot with open space along the bank of the Mississippi. Aside from the view and room to stretch our legs at, the surrounding parks each offer something unique. The architecture hardscape is a little more modern at Tom Lee while the pathways of Ashburn-Coppock and Martyrs Park offer a more scenic view. E.H. Crump Park is a little more densely wooded and Chickasaw Heritage has more stuff for the kids to do.

The crossing itself is what I’m really excited about filming. Whether I’m driving across, walking in front of a subject, or flying the drone, it’s an amazing view. I could see myself setting up anything from an informative video to a Mississippi spotlight reel that highlights the coastal parks. At some point, I’ll make my way over there and spend a half day at Big River Crossing.

7. Rhodes College Campus.

Since moving to the Midsouth, I’ve been meaning to stop by a few college campuses to interview students about the different ways certain events make them feel. I haven’t finished writing the questions yet, but I did get a chance to notice how beautiful the campus at Rhodes College was. The elegant display of buildings and upkeep of the property is unlike any university I’ve ever been to.

From the layout to the courtyards, monuments and fountains – everything seems cohesive and in order. The atmosphere the institution provides has been recognized on several occasions throughout the years – which makes it one of the top Memphis locations, in general.

8. The Famous Beale Street.

I think one of the main reasons I’m excited to film here is the ability to capture crowds. There are always a lot of good reactions and candid moments that can really turn out a solid reel. From business interactions and laughter to iconic storefronts and live shows – there’s a lot of content to be had at Beale Street

Since there tends to be a lot of foot traffic, it’s probably not the best place for an informative video. But if you’re a business on the row, you might benefit from some testimonials and live footage on a busy day. Showcasing the culture or atmosphere of any joint is a good way to stand out on a competitive strip. It’s the little features that 

I’d really like to get some rainy day footage of the signage, monuments, and roads and sidewalks. I can already envision a soaked neon glow and water flowing over the bricks and into drainage. Once the sun comes out, I’d like to see how long it takes for the streets to be full. Whether it be a time lapse or compiled B-rolls, I think the transition would be cool to watch.

9. South Main Arts District.

I think this one is pretty straightforward. Although South Main is a little bit more edgy than Summer Avenue, it’s honestly what I like most about it. It really makes the slew of artistic designs pop. The classic buildings, cultural value and level of creative expression really embodies the city of Memphis. But unlike most of these Memphis locations, this setting typically only suits a specific type of clientele.

Not everyone is going to make sense (or feel comfortable) in front of worn down mortar, colorful statements, or a graffiti’d wall. But don’t write it off before you PreFocus on the possibilities. With a little trust and creativity, we can always make something worth. Once I familiarize myself with the district and stay on top of artistic updates, it’ll be a great spot to reference.

10. Mud Island River Park.  

Just down the river from Big River Crossing is this gem of a good time. The Mud Island River Park is well-maintained, full of smiles, not too packed – and the tributaries would look great from the air. As a videographer, you never know when a spot like this is going to come in handy. So I’m glad I have it in my back pocket for that special client that needs to communicate something specific. A setting that elicits playfulness and personality is never a bad idea. It’s definitely not one of those basic point-and-shoot locations and would give me a chance to get really creative with the production.

11. The Lorraine Motel.

Anyone looking to promote Memphis roots ought to consider this historic location. Also known as the National Civil Rights Museum, The Lorraine Motel offers an array of placements that can communicate a number of things. Videography here reiterates the impact of standing for something bigger than ourselves, collectively. I already have tons of ideas flowing through my head to pay homage.

Looking up at a subject as they walk passed the legendary sign would be simple, yet meaningful. A slow motion camera rolling by a person in awe (and consideration) of the moment-in-time could be powerful. If someone hired me to shoot video in front of this significant landmark, I wouldn’t take the creative direction lightly. Taking advantage of a classic setting is selfish.

If we’re not creating a video that pays homage to those that stood for something bigger than themselves, then what are we really doing? In other words, I’d only be interested in capturing footage at this Memphis location with the right client. It would only be an honor to help someone depict the scene in a classy, responsible manner. 

12. Confederate Park and its Bridge.

It might seem a bit odd to follow up the Civil Rights Museum with a confederate landmark, but history is history. Every man and woman had a rhyme or reason for their fight. It’s our duty to understand their stories in order to protect the future of ours. Simply put, there are just too many props and creative visuals to be ignored at Confederate Park in northeast Memphis, Tennessee. 

A lot has changed on the plot of land over the years, but most of the original architecture has remained. Like other buildings on this list, the landscape would add a little edge to a production. The hills, stone walls, flowers and canons offer a little bit more. As you can tell by my list, I kind of have an affinity for bridges. But I’m really excited about some of the angles I can film on the pedestrian bridge at this location.

13. Dixon Gallery & Gardens.

If I’m not filming at the Grotto, the next best spot has got to be the Dixon Gallery and Gardens. It’s one of the few Memphis locations that offer a ton of natural backdrops in one place. Every event and exhibit offers something different, drawing in all kinds of crowds. I could see myself shooting video for anything from a birthday party to a personal branding promotion. The elegant display isn’t too distracting and the layout, ideation and creative display is unmatched in Bluff City.

14. I Am A Man Plaza.

When I first stumbled across this location, I didn’t think it had a lot worth capturing. I’m sure the huge, “I Am a Man” monument is often used for the wrong reasons. But once I saw the building and its stained glass, I realized this place had some gnarly vantage points. Although it’s a small area, the building architecture is stunning. The design of the black wall of names, and how it slopes down, gave me tons of ideas.

The plaza is a space that could work for a number of production projects – with respect to the workers of course. But I’m really looking forward to flying my drone here. Scaling the stones and steeple with hand controls before descending into the grassy area would create some really good aerial videography. A slight turn would enhance the curves of the hardscape.

15. Beale Street Landing.

This is another one of those Memphis locations that offers something a little different by the water. In contrast to Big River, this area has a wide variety of backdrops and seating options in close proximity. The vast amount of steps, sleek architecture and lighting offers something a little bit different. I could see Beale Street Landing working out well for about videos, personal branding or even product demonstrations.

I’ll have to swing by during dusk to check it out. I hear some of the events here are pretty cool. Whether I’m getting paid or not, community gatherings are always fun to film. I also heard that the Hu. Hotel is solid location to set up a video shoot. Apparently, the views from the rooftop are pretty stellar. Since it’s just up the street, I’ll include it here. 

16. Overton Park Amphitheater. 

After listing all of these parks, I was hesitant to add another. But it’s always good to have a variety of options in mind for different types of clients. Although the natural landscape at Overton Park isn’t overly appealing, the custom created amphitheater (or shell) offers a unique background you won’t find elsewhere.

Filming the sloped rows, bleacher angles, on-stage perspectives and dashes of culture can really make a simple production stand out! The city actually does a great job with maintenance and the Veterans Plaza is pleasantly surprising.

17. Memphis Riverboats.

The last of my Memphis locations to film would have to be one of the most prominent docks in the city. For more than 150 years, this place has been running riverboats, amongst other things. The history itself is worth capturing. I also wouldn’t mind shooting some video for a private charter. If you’re paying around $7K to book the boat for an event, you might as well capture all the fun!

I should ask Mr. Lozier if they company is working with a media company to offer this type of service. While it’s not at the top of my list, it’s certainly one of those local spots that communicate more than visuals. For the right client, this cool be a great location for filming video.

Detailed Video Strategy for Personal Training Professional.

front facing on elbows front bridge at professional training gym by prefocus solutions videography services and images near memphis tn for marketing promotion box jumps tribe gym

If you’ve read a strategy of mine before, you know how passionate I am about the front end of things. Hence the name, PreFocus. Whether I’m working on an identity or writing a detailed video strategy; the competency, value and direction of the brand has got to be clear. A solid foundation is key to any quality campaign. Constancy gives you certainty on nearly every endeavor. Anything less becomes a wishy washy front stage or sales pitch. I can go on and on as to why.. But anyways..

Creating video content that’s actually watched is a tall task when you’re wandering aimlessly or chasing trends. In most cases, any direction will help! So I thought I’d write another blog that shows how easy it can be to ask a few questions and dive into your core capabilities (as an individual or group). While this may appear dull and boring, loyal customers want to know more about you and the passion behind your offer. Entertainment and enticement isn’t usually sustainable.

Unique Gym With Individual & Group Training.

When I first met Sarah, she was looking for a videographer that could highlight her gym and equipment. But once we sat down and talked, she realized her potential clients needed to hear from her directly. She wasn’t opening a fitness facility and offering memberships. She was providing a more personal experience that requires trust in her alone. So I told her I wasn’t interested in writing a detailed video strategy that marketed her as a gym.

After listening to her story and vision, I knew it was all we needed to put on film. There wasn’t a greedy bone in her body and it was inspirational to watch her run a class. Although she wasn’t thrilled about being the center the attention, she was enthused by the idea. So I wrote up a proposal that involved photography and got to work.

Process of Writing a Detailed Video Strategy.

Even though I gathered quite a bit of information during my meeting with Sarah, there was still plenty more to find out. The personality of every client is different. Some people do really well with open ended questions; others need me to write out every line. Since this was Sarah’s first time in front of the camera, I knew it would probably take a few shots before her nerves would calm down.

After reviewing my questions and analyzing her answers, we decided that recording one line at a time would be best. I didn’t write out a script because she knew what she needed to say – but she did have a tendency to mesh together her answers. So I wanted to make sure I kept her on track with a few answer summaries and a bunch of hard stops. We even bucketed the questions into 5 categories. I knew I could switch up the angles to ensure the production remained fluent.

The final objective was to create a long form “about video” and 5 separate productions that maximized her online reach. Solidifying all of this on the front end made sure the client knew what to expect. As a result, she was better prepared for the video shoot. Even though Sarah wasn’t anticipating a detailed video strategy of this sort, she bought into the process and saw the fruit of vulnerability. Let’s take a look at the outline and shot list.

Structuring the Media Shoot With Intention.

 As you can see, everything about this project was geared towards the client’s comfort levels. The last thing I wanted to do was show up with a mic and camera lens in her face. Kicking off with the headshot photographer allowed us to work towards more confident poses as we slowly chipped away at nerves.

By the time we started taking action shots, the client found a nice groove and was acting a lot more natural. This was perfect for B roll video footage. Once we were satisfied with her profile images, we started to focus more on the equipment. This gave the client a few minutes to freshen up and review the detailed video strategy before we started filming. I was really happy with the way everything played out.

Questions From the Personal Trainer’s Video Strategy:

The first two sections were focused on the client’s story, experience and journey as a professional.

How has your life surrounded health and fitness?

    • Drawn to sports since child (versatility).
    • College athlete runner (training variations).
    • Body building (strength and discipline).
    • Trained for CrossFit but didn’t like it (searching).
    • Focused on free weights and transition to TRIBE (happy place).

I felt the need to script this section because each bullet point is a key component of her story. I wouldn’t have been able to break this down if I didn’t take the time to explore Sarah’s origin and passion for fitness. Instead of just telling people about her journey, we wanted to explain how it equipped her to better serve her members.

What have you learned most along your fitness journey?

  • What tips would you have for people looking to step it up?
  • What have you struggled with or needed help with along the way?
  • What are a few things you think people struggle with?
  • Working out
  • Eating healthy
  • Discipline for new regimen/consistency?

Here is another section that I felt the need to guide her on a little bit. She had so many lessons that it was hard for her to summarize them well. So I wanted to ask her the broad question and then record her speaking on each of the sub points. This allowed me to use different pieces of each recording to tell the story best. If she rambled about something, I was able to pull a more precise clip from my library.

The next category is geared towards fitness misconceptions and differentiating her experience.

What are the perks of group classes and training?

  • Why do you think some people are intimidated by group fitness?
  • What are some of the common misconceptions?
  • What would intimidate most people about joining your gym?
  • What would surprise those with assumptions or that are skeptical?
  • What do you bring to a fitness program?
  • How are you helping people overcome their struggles (above)?

The last two categories were focused on the culture she’s a part of and trying to create. In other words, the vision of the brand.

Why did you choose to align with the TRIBE brand?

  • What relationship do you have with owner?
  • Why do you believe in TRIBE’s “unique programming?”
  • What is it exactly? (Xfit-esc, body building, HIIT, body weight, etc)
  • What was it about the culture? (welcoming, novices/not intimidating, supportive)
  • Members fall in love with themselves, Avoid boredom, discrimination, intimidation and sustain health.
  • Define then Describe “a soft place to land.”
  • What type of culture are you trying to create?

If you’re not taking the time to expand on the foundational elements of your business, you can’t expect to be seen as anything but an option.

What makes you qualified to lead people?

  • What makes you qualified to lead fitness classes?
  • What type of person would love TRIBE and why?
  • What can people expect after signing up for TRIBE?
  • What is your favorite quote or name one that encompasses the gym?

Analyzing the Fitness Video Strategy.

Some of these questions are really tough to answer. It’s why you don’t see a lot of personal training professionals answering them. Not only did this detailed video strategy improve Sarah’s confidence – but it also gave her tons of ways to explain the value of her gym. You see, marketing isn’t just about selling – it’s about telling. Nobody has the same story, let alone vantage point. Unless you’re willing to really dig deep into the roots of your brand, you can leave a lot of opportunity and growth on the table.

After wrapping up this project, Sarah had more than enough video content to schedule out months in advance. Nearly every production could be broken down into even smaller videos that spoke on specific things her audience is actively searching for. Since she received exclusive rights to all recordings, all she has to do is access her library and make a request. Although it was a lot of work on the front end, she can now focus solely on serving her customers!

Be purposeful with everything you do guys, and always remember to PreFocus.

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