Jordan's PreFocus Message
Learn more about my approach and enjoy reading about ways to improve your marketing strategy. About the AuthorContact Jordan
My Top Aerial Shots from the Memphis River Walks off the Mississippi.
Since moving to the Midsouth, I've certainly received flack for choosing a pad near Memphis. The perception of Bluff City isn't very cloudy. People either love it or they (have learned to) hate it. But I've found that a lot of the negative chatter comes from the...
11 Types of Video Content for Every Phase of the Customer Cycle.
When it comes to video production, there are a number of angles worth considering – and I'm not talking about literal vantage points here. In other words, there's more ways to leverage videography than you might think. In today's digital world, a majority of business...
Marketing Data and Perception Needs Balance in Today’s Online Marketplace.
tI know I haven't been as consistent (or constant) with my video content lately, but life happens. In the meantime, I've taken some time write down a number of topics worth a discussion or two. Once I'm able to get my studio finished, it'll be a whole different...
A Quality B-Roll Brainstorm Session to Enhance Your Video Content.
No matter what I'm working on, brand identification is always at the forefront of my mind. If you've read or watch and of my stuff, it's hard to ignore my branding prerogatives. So I wanted to start to PreFocus more on content creation in general – video content in...
Invest in a Review Strategy or Influencer Marketing?
I know I can be overly critical – but it's the little things that make the biggest of differences in my line of work. Even the simplest of marketing strategies require some sort of knowledge, experience and skill to execute. I mention this because a good number of...
Authentic Martial Arts Videography Shoot.
In my opinion, today's corporate landscape has really watered down the local martial arts marketplace. It's not that quality programs have lost their muster; it's due to the fact that national brands and franchises take over commercial centers with lower prices, newer...
17 Memphis Locations I Can’t Wait to Shoot Video At.
When it comes to video services, quality isn't measured by a videographer's ability to use a camera. High end producers know how to plan, think outside the box, manage people and place them in proper settings in order to communicate something. With that...
Why Social Media Design Elements Matter.
One of the first videos I ever published was about social media design elements. I remember thinking: what kind of advice can I offer that most business owners rarely ever consider? Color combinations and contrast have a lot to do with value perception. An...
Branding Workshop Host, Guest Speaker Near Memphis, Tennessee.
Now that I'm situated quite well just south of Memphis, I'd like to start talking about the effort I've put into my branding workshop. Helping business owners enhance the way they present and position themselves is an absolute passion of mine. Since 2007, I've been...
Advantages of a Brand Book for Business Endeavors.
In a nutshell, a brand book is an index or style guide that a business can reference at any time for marketing and advertising purposes. It's most commonly used for website redesigns or other design projects. There are a number of advantages of a brand book – but...
What’s a Quality Ad Development Strategy Look Like Online & On Paper?
Whether a company is looking to improve print ad presentation, beginning to develop adspend, or optimizing PPC ads, an opportunistic approach is always the best option. A quality ad development strategy may seem overblown, but it always performs far better than a...
6 Ways to Enhance Trust for a Personal Brand.
A lot of people think they have to force feed trust in order to gain credibility. But this just isn't true – nor is it marketing or even close to brand clarity. The fact of the matter is, persuasion does not have to involve pressure or crafty measure. If you really...
6 Things New Business Owners Overlook When Launching a Brand.
Launching a business can be an exciting time. In my opinion, the process itself is what makes it fun. But keeping the ball rolling is a lot easier said than done. No matter how prepared you are, unexpected occurrences can easily pull the rug out from underneath you....
3 Good Reasons to Update Website Images.
Building a high quality website in today's digital realm isn't as cheap and easy as many would like to think. From structure, to development, design and messaging – it's a lot to make sense of. Routine optimization and general maintenance aren't a walk in the park...
Detailed Video Strategy for Personal Training Professional.
If you've read a strategy of mine before, you know how passionate I am about the front end of things. Hence the name, PreFocus. Whether I'm working on an identity or writing a detailed video strategy; the competency, value and direction of the brand has got to be...
What Does Brand Clarity Mean?
When you understand who you are and the descriptive phrases that define your business, you really begin to develop brand clarity. You start to realize how you should be marketing. What you should be saying - and how you should be saying it. Most importantly,...
Creating a Shot List for Original HVAC Marketing Images.
When it comes to marketing a service-based business, an authentic approach is always best. When you think about it, nothing is more nurturing than media that paints an accurate picture of your culture, capabilities, and (of course) the experience. Potential customers...
Unique Blog Ideas for DIY Influencers That Believe in High Value Content.
Let me start off this article by saying this: blogging is not an easy task. It's even more grueling when passion, knowledge and/or skill is lacking. No offense; but consumers deserve better. Any ethical venture requires a consistent foundation. If you disagree, you...
My First Annual 25 Days of Christmas Campaign.
When March 2020 arrived, I was ready for a vacation. After kicking off the year with pneumonia, I soon found myself overwhelmed with projects and client meetings. Although it was one of the most profitable times of my life – it took a lot out of me. By the time I was...
The Cost and Brand-Saving Advantages of a PreFocus.
I'm working on a few new video series here in Memphis, TN. So I wanted to share an outline I made a few years ago that helps explain why it's advantageous to work with PreFocus. I know society tells you that you have to buy into the flashy stuff or agencies in order...
Holiday Marketing Concepts Focused on Deals or Entertainment Diminish Your Brand.
Every year, businesses across the country gear up for the loose spending habits of the holiday season. The frenzy in America is real. Because of this, getting in front of consumers is a big deal (no pun intended). When brands aren't jumping on seasonal trends to make...
Exact Match Search Terms Are Gone & Advertisers Are Paying For It.
In a previous article, I mentioned how a wide net approach can be costly. In the past, you used to be able to bid on uber specific keywords for traffic and potential leads. Today, things have changed. Now that EXACT MATCH search terms are gone, advertisers have to...
6 Ways Businesses Screwed Up in 2021.
While this may seem like a harsh take, it’s not. Opportunity is always left in aberration. If you really want to build a brand experience, then you probably know that desperation or a lack of focus will muddy your identity. In the ever-changing realm of marketing, far too many promises are being broken. So give yourself a chance to be purposeful.
7 Tips to Create Original Photography Content Yourself.
One of the most overlooked elements of branding and marketing is the weight of authenticity. This concerns me because most advertisements don't actually depict the customer experience – at all. Is it really that big of a deal to create original photography content...