Writing About Pages Conclusion

Hello,

I’m Jordan Trask

President of PreFocus

Let’s Talk About Writing About Pages

Writing About Pages Part 3

How to organize your why, what, who, how and where so that visitors buy into your business.

>   PART 1  |  PART 2   <

Writing Your Headliner

Now that you’ve discovered and written as much as you possibly can about your brand, it’s time to start formulating an easy-to-understand-message that resonates well. When kicking off your insight, it’s important that you position your promise. This is obviously the most important branding element. Not only is this something customers need to know and will appreciate – it’s also something your internal employees need to embody on a daily basis. Remember, your about page isn’t a sales page. You’re providing visitors with more information about you and what you’re focused on guaranteeing. When writing about pages, your goal is to engage, attract and retain over time. If you’d like, include a catch phrase and photo to personalize the experience even more.

Moz.com does a great job of encompassing this initial headline approach. As you can see below, they’re committed to making the web a better place. They even provide additional value by communicating, “loving every second of it.” Visitors can see and understand that Moz is set out to accomplish more than just the sale – and Moz wants the consumer to be a part of their vision while experiencing their passion towards quality.

writing-about-pages-and-headlines-for-attention-grabbing-content-for-prefocus-clients-in-surprise-az

Expanding On Who (or Why) You Are

The next thing you’ll want to do is briefly touch on who you are, what you do (well) and why you’re doing it. But, don’t overthink it as less is more. Look over your brand identity document to communicate authentic statements that positions differentiation and the core values of your business. What defines your identity best and why?

For PreFocus, I want it to be known that we’re an experienced and creative husband and wife team surrounded by talent with integrity. We’re doing what we do because there are flaws in the marketing ecosystem. We’re committed to helping our clients maximize the value the originality they bring to the marketplace. All of our affiliations support this promise and that’s all that matters. We all have our why’s – but our main focus is on brand identification and marketing return.

If the visitor is still interested, they’ll continue on with their scroll. This is where you can expand on your vision and mission statements. As you can see below, Shape does a great job of summarizing their company insight. They also have a great headliner that states “Handcrafted With Thought.”

writing-about-pages-with-inspiring-copy-from-shape-in-the-uk

You can also complete this section with blurbs if you’d like to title and summarize each point. Either way, always start with your who, what and why. This is where you begin to create clarity with a brand culture. Here is another amazing example from Mixd.

writing-about-pages-with-examples-from-other-websites-like-mixd-design

Talking About Who You Were

The origin of businesses tends to be one of the most overlooked aspects of about page writing. There’s a level of transparency and vulnerability there that some people aren’t comfortable with. Although I won’t force you to expand on your journey to this point, I will tell you that you’re ignorant if you don’t.

People want to see and hear about the bumps along the way. They want to know you’re comfortable humanizing yourself. Not only does this create comfort for consumers, it also helps them better understand who you are now. When they’re able to comprehend your purpose (or why you’re doing what you’re doing) then you become more believable. Not just for the about page, but as a brand.

Talk about the early stages and where the vision began. Talk about successes and pivots along the way. Focus on things that customers will value and keep it simple. If you’re able to engage people with an intro, then you can expand on your journey on other platforms. Once again, Moz does a solid job of keeping things short and sweet.

witing-about-company-history-and-prefocus-origin-stories-with-moz

Elaborating on the “Who.”

Now that you’ve previewed the personality and promise of your brand, it’s time to elaborate on the people that make it all work. Every person should have a specific role and focus within the company hierarchy. Refusing to communicate roles can hinder the productivity of the business. I encourage you to list hobbies and interests, but be clear with their professional competency on every profile. If you do a good job with this section, certain customers will actually identify with employees they relate to. This promotes trust, but we have to make sure we’re also setting boundaries.

Even though a customer may feel more comfortable with someone in particular, they have to understand the culture you’re promoting is team centric. You initially communicate this by promoting cohesive photography, descriptions and designs. When one person stands out, you risk conflict within the workplace and favoritism amongst customers. Communicating cohesion sets the bar from the get go and shows visitors you’re committed to the process and not just acceptance. It also ensures you’re viewed as professional, which allows you to increase pricing based on perceived value.

writing-about-pages-and-team-profiles-for-company-branding-with-a-prefocus

Studio Airport does a great job of showcasing personalities while promoting cohesion. When you hover, the profile engages with the person next door. When viewing their about page, you also have the ability to click on each profile and learn about their role and corresponding experience. Nicely done!

Summarize The Process

When it comes to writing about pages, we have to try to avoid a landing page format. Remember, we’re briefly expanding on our provisions. If you have an extensive process, then develop a separate page for it (I’ll go more into detail on this in my next blog series). In the meantime, your next about section should include the introduction to your process with value propositions. In other words, differentiate your process the best way you can. The “what” has already been established. So, now we have to communicate how the people execute the “what.”

There are plenty of ways to do this. The easiest way would be to write a short paragraph summarizing the workflow while reiterating your promise. But, I’d recommend writing an even shorter summary followed by value propositions in blurb format. This way, you’re stating what do you for customers and how it’s beneficial to them. If you can summarize this with graphics, more power to ya!

Reaffirm Your Competence.

Once you’re done talking about yourself, it’s time to reinforce performance. This part of the page is where most visitors fully comprehend the parameters of your business. In order to reaffirm your ability to get the job done, you have to provide results. You can do this by posting testimonials, performance data or even through case studies. Try to communicate a variety of successes that speak to different types of people within your target audience.

Also, take a look through any additional value propositions you may have and include them. This is where you should be focusing on closing the visitor – solidifying your worth with substance. Wix.com does a good job of combining data with value propositions.

value-propositions-and-customer-data-by-wix-when-writing-about-pages-online

Ending On Boundaries With Room to Grow

If you don’t want to waste time on unqualified leads, then make sure you’re clearly communicating your limitations. Tell visitors what you’re not so they know what you are. Own your service area and don’t think boundaries will limit your value. If you’re doing a great job within your parameters then people will patiently wait until you can serve them. People take notice of value.

When you take the time to promote where you’d eventually like to be, people know you’re going about things the right way. You’re not chasing revenue or stretching customer service – you’re intelligently waiting until scaling is opportunistic.

Moreover, closing your about page with confidence leaves an impression. People love companies with high standards and challenging goals. If you’re transparent with your journey to sustain then achieve, the community will believe in the brand you’re committed to.

Turn your traffic into loyal customers and return visitors.

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Testimonials & Featured Clients

Easy to work with. Jordan is good at helping you deliver your idea. He is very insightful and great at leading.

Jimmy Dragon, Owner @ Palm Valley Vein Center

Jordan brings your vision to life with a personal touch and is accessible in helping you to share your passion! Highly recommend!!!

Mark Jagodzinski, Owner @ Rise Orthopedic Sports

PreFocus Solutions has made such an impact on our business, I can't believe how many steps forward we have taken. We have built a brand that is more than just a brand!

Maya Rodda, CEO @ Pulsebandz, Bluehubs

Sometimes I write About Writing

Top 4 Ways Brand Consultants Help Companies Save Money

Top 4 Ways Brand Consultants Help Companies Save Money

Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.

Monday Thought Starter on April 3, 2017

Monday Thought Starter on April 3, 2017

Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.

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Positioning Purpose, Passion and Perseverance with a PreFocus.

Positioning Purpose, Passion and Perseverance.

Have you ever ran with an idea but failed to reach fulfillment? Are you tired of being an employee but don’t believe you have what it takes to be an entrepreneur? There are plenty of ways to fail, but they all stem from your lack of passion and purpose. If you’re considering taking a leap of faith or are struggling to stay afloat after your leap – this live video dialogue is for you! In order to find satisfaction in life, you must allocate your purpose. But, if it doesn’t include passion, then you’ll never be able to deliver on a promise. In other words, you can’t promise squat without being passionate about your purpose. 

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I’ve put a lot of blood, sweat and tears into developing a process that magnifies my client’s brand identity. Solidifying the aura and voice of your business allows us to formulate a purposeful marketing plan that speaks to your ideal customers consistently. Cohesion across all channels enhances brand recognition and drives loyalty. I also help my clients establish a culture and determine who fits it best. So, let’s get to work!

How to Write an About Page for Your Website Part 2

How to Write an About Us Page for Your Website Pt 2.

Your about us page plays a crucial role in on-site conversion rates – especially in competitive market. Consumers want to find brands they can relate to, believe in and count on. Far too many companies overlook and even ignore the value of learning how to write an about us page. In order to communicate competency, you have to solidify that you're a credible option. So let's talk about the information that'll set you apart best.
Part 1Consulting

First and foremost, copywriting is about a vision. So make sure you’re able to formulate the story before you get ahead of yourself. Also, as we go down the list, don’t forget about your brand purpose. There’s no need to create clutter on your about us page. Stay focused on the actualities of the brand and the customers you serve. 

This will keep you from getting off track with a sales pitch. Most of your web pages may be conversion focused (with a CTA), but about page copy needs to be more informative and nurturing. The visitor perspective is all that matters.

What Exactly Are You Doing?

I want to kick things off right where I left off in blog 1.If your “why” is really hard to define, I urge you to reconsider your ambition. It’s going to be very difficult to scale with a supply and demand mentality. Besides, I believe in helping passionate people shine. Not glorified salesmen glorify themselves. Just because there’s a need, doesn’t mean you’ll succeed.

You have to be able to relay competence alongside the provision. In other words, zero in on what you do really well. What’s your bread and butter – than can be promised time and time again? Try not to reach too far and stay centered on unique traits and guarantees. Think about industry needs or the initial questions customers may have:

  • What are some ways you can identify with your audience?
  • What are you consistently executing and what do you want your reputation to be?
  • How are you enhancing the customer experience?
  • Is there a process or convenience that trumps the market?
  • Are there pain points that you’re committed to addressing?

Avoid selling statements in these instances and explain your value with substance. Be specific with your mission and where you’re aiming to be. Explain business processes, goals, culture and even achievements. Incorporate your reasoning and provide clarity on what the experience ought to look like. Anyone who knows how to write an about us page understands the importance of reiterating standards. There’s a big difference in telling visitors what you do and making a promise to deliver something. Don’t forget this. When you deliver on your promoted promise, customers will remain loyal.

Who Makes Up Your Company?

Although you’ve already highlighted the “why” behind your business, expanding on the characteristics of the people involved personalizes your ability to relate. Similar to the ways TV commercial use actors, this impacts perception. Get started by discussing the “why” of your major stakeholders and how it meshes with the brand’s.

Communicating the individual passion, experience and journey of everyone involved will increase brand credibility. Tell visitors why the culture is strong and show them how. When do you compliment each other and what does the past, present and future look like? Who’s in charge of what and why? Unique forms of transparency establish a memory.

Showcasing Internal Employees.

For the most part, a business is run by one person, or a short list of people. The main job of ownership is to formulate a team that can competently implement the vision and mission. So if you’ve got great people at the helm or in customer facing positions, why not introduce them? The more authentic you are, the more the local market will love ya!

This goes beyond marketing and learning how to write a website about us page. Are you ashamed or proud of the assembled team? Quality companies will have a sound hierarchy with a backup system that keeps employees informed and customers satisfied. Whether it’s the CEO, CFO, CMO, or members of management, talk about them! Sometimes, the least influential person makes for the best spotlight!

Invest Time in Your Introductions.

It’s not imperative that you list every employee; sometimes this can be cumbersome. However, service reps, operations staff, sales and business development deserve consideration. Expand on everyone’s professional experience, achievements, certifications as well as personal and relative skillsets. 

I personally enjoy going as far as capturing the personality, interests and values of people within the business. This may seem like a lot of work – but trust me it works! Personalization only draws the right customers (and employees) in. The buy-in is what speaks loudest. Potential customers feel a lot more comfortable when they know a little bit about everyone that’ll be involved in their experience.

Brand Cohesion is Important on an About Us Page

It’s a huge advantage when ideal customers identify with someone on your staff. In a professional, team environment, try not to let individual profiles distract visitors from the identity of the brand. A cohesive presentation that’s clean is ideal for most workplaces. Every profile needs to include standard design elements with a team-centric approach.

I highly recommend taking professional headshots or even capturing a video for your about page. Not everyone is interested in reading. The consumer’s ability to see people speak, in action or at work is highly effective. A few hundred bucks on a simple production or some action photos can go a long way.

How Are You Different?

Differentiating your value will take your about us page to another level. In reality, this is where you combine “what you do” and “who does what.” Aside from the competent people that make up your organization, you need to be able to explain the cohesiveness of the culture and how it benefits customers. But before you promote it, you have to develop it.

Once you’ve truly been able to establish a brand culture, you can start talking about the ways each team member fits – or how they enhance the culture you’ve created. Be transparent with your expectations for everyone under the company umbrella about your expectations. Showing your dedicated to upholding standards matters.

Leverage what you do best. Detail how the experience plays out and what roles are required to deliver quality. Most importantly, how are you creating a culture that everyone can be a part of? Moreover, how are you encouraging people to believe your culture is beneficial to them? This is called a self expressive needs analysis. 

Identify Brand Drivers When Writing An About Us Page.

If you’re a new-to-market product or service, this should be easy. But, if you’re already established, you’re going to have to convince people that you’re now fully committed to them. You can drive them towards trust with clear actualities.

  • What are the functional and economic benefits of your business?
  • What are the values of the company and it’s employees?
  • How are you training and implementing the aura of your brand?
  • How do you want to make customers and employees feel?
  • How do you want to make them appear to others?
  • What are the societal or environmental benefits of what you’re doing?
  • What types of partners do you value and how do you plan on working together?
  • You only have one shot at a first impression.

Your about us page can be your last chance to alter perception. Any ability to differentiate your value gives visitors a chance to see you as a superior option. Considering your impact on others, instead of your pockets, is the roadmap to customer loyalty. When you take the time to present yourself as a viable and genuine option, you’re offering a peace of mind. This makes it easier for consumers to pay more.

If you know how to write an about us page for your website, bounce rates also decrease. When trust is born, a visitor’s intuition of comfort kicks. In most cases, this causes them to stop sifting through alternative options and reviews. As a result conversion rates increase.

Where Do You Serve?

Before reading on, consider the way I worded this heading. The key phrase here is “serve.” Don’t just tell people where to find you. Explain how well you know the neighborhood(s) and let them know you’re happy to serve them within “X” parameters. The way you word your about us page matters.

Wouldn’t you want to know if certain terminology was deterring? It’s also important to be clear about your service areas. If a visitor has to waste time looking for more information or gets lost, the experience is already off to a bad start. You’ll probably have to work uphill to satisfy them.

Use the about us page to also discuss future logistics or company expansion plans. You may not be able to serve someone now, but it might be a goal of yours. Leaving a solid impression with a sound vision will cause them to continue checking in until you can. This works for any geographically based service companies. Think big and you’ll do well!

Writing an About Us Page Part 3 Preview

president-of-about-prefocus-jordan-trask-company-headshot-in-west-phoenix-for-pulsebandz-brand-ambassadorHopefully starting with your “why” helped you understand the customer buying cycle a little better. I’m passionate about helping my clients understand their customers. Before sending traffic to your site, knowing how to write an about us page is invaluable. Focus on your presentation and be yourself! 

Far too many web developers and marketers overlook the importance of on-page copy. No matter how many people visit your website, your ability to convert them matters. In the final article of this 3-part-series, I’ll talk about organizing everything and structuring the about us page. Be purposeful with everything you do and always remember to PreFocus!

Need Some Help Writing Your About Us Page?

I take pride in helping my clients understand the importance of insightful content and the presentation of their value. It all starts with their ability to communicate a genuine message and create a solid first impression. If you’d like to discuss ways you can position your brand better, your first consultation is free!

How to Write a Website About Page Part 1

How to Write a Website About Page Part 1

When it comes to website conversion rates, about pages play a significant role. Doing without is not wise. Consumers, especially in competitive markets, want to find brands that deliver on promises. Communicating credibility is a good start, but business insight cannot lack substance. Since anyone can create a business, it's important that your content helps differentiate your value in the marketplace. So, I thought I'd show you how to write a website about page that'll aid your ability to convert traffic.
Part 2Consulting

Understanding how to write a website about page is more than the copy itself. In other words, your presentation plays a big role in how your information is perceived. Before we start writing, we have to determine how we want to convey the brand itself. Answering the below questions and publishing them isn’t nearly as effective when value propositions aren’t tactfully positioned. Your first impression is important.

Without a clear and meaningful insight, you’re going to miss out on a big opportunity to persuade your visitors. With that said, in the first blog of this series, I’m going to touch on the areas most consumers value first. Once you have a clear understanding of how to communicate each element, I’ll explain how to organize your on-page copy. Let’s begin with your origin.

Defining the “Why You Are” Statement.

In today’s marketing spectrum, “why stories” are being discussed more frequently – and rightfully so. Setting yourself apart with purpose will speak volumes to your potential customers. At the same time, communicating a genuine story that’s relatable and trustworthy is where your focus needs to be.

Although it can be easy to discuss needs and market opportunities, people want to know you have a reason for “why you are.” No matter what else you include, this statement is the most important element of your about page. The problem with so many brand strategies is that statistics are often the only source of persuasion. But targeting opportunity is not enough to succeed. Your legitimate reasoning is what eventually establishes loyalty.

Quality About Pages Are a Difference Maker.

Companies that develop their branding know how to write a website about page. There will always be someone ready and willing to sprout out of the ground to take your idea and do it better. You can attack a competitor’s weakness or tell people why you’re worth their dollar – but these are simply sale’s tactics. 

The website, as a whole, needs to be seen as an experience. Your “why” is unique and it’s on you to tell the people what they ought to know, not just what you think they want to read. So, how can you formulate your “why” when writing an about page?

Ask Yourself Three Questions + Answer in Detail:

  • Why did you start doing what you’re doing? Did you experience something you felt the need to address? Do you know someone else that did? Was it a loved one, family member, friend or customer? Are there a number of people experiencing this that you want to help? How can you relate to their personal experience in different ways? Does the problem involve mismanagement or a lack of quality? Did you play a role in the dissatisfaction? Have you been harboring a skill due to fear?

There has to be some form of conflict that means something in order to legitimize your purpose. Which brings me to my next question..

  • Are you passionate about your why? This ties in your personal connection with the value. Why are you now committed to this? How and why are you fed up? In the past, what has been in the way of you taking action? Did you recently have an epiphany or paradigm shift about something? How can people feel you? Why should people believe in you?  What might hinder you down the road? What might you need help with to fulfill your vision? Any dip in passion will eventually become evident.

Be transparent and genuine when writing your about page. Remember, it’s your authentic story of origin. Take some time.

  • Why do you believe you’re competent enough to deliver? What does the et al experience of your brand bring to the table? Why does your experience bode well with what you’re set out to accomplish? If you’ve had this idea for a while, why now? What has happened that’s allowed you to step into the limelight with value? 

Any marketer or copywriter that isn’t able to break this stuff down for you really doesn’t know how to write a website about page. Even if they’re great at SEO, quality content will always enhance this small corner of your business. 

Why Not an About Page Example?

One of my current clients just launched his own physical therapy practice after 17 years in the industry. When writing his about page, he could have simply listed his credentials. But, we knew his “why” would resonate with patients. He was frustrated with the lack of personalized care and was passionate about creating a welcoming environment. He wanted patients to be treated as people and not just a number. He was transparent with his fear of failure, but was committed to his promise. We captured original imagery of his location and family so visitors could feel his sincerity. Last month, we hosted his grand opening and he’s already looking to scale.

My personal story with the owner also resonates. After unexpected shoulder surgery, and losing my job, Mark really helped me through a tough time. I was able to regain my strength and a friend. So helping him start his own company was a privileged and a lot of fun! Needless to say, it was pretty easy to help him write an about page. 


big bucket cowboy hat boss tan suit black and white photography near memphis tennessee by prefocus solutions for writing an about page strategy positioning people of the business meet the team presentation
black and white original product imagery on model on location midsouth ms cattle ranch with long road agriculture creative director jordan trask of prefocus clothing line
black and white headshot image of bearded man in suit facing to the right prefocus solutions logo down tunnel purposed to update website images for real estate entrepreneur near memphis tennessee to enhance conversion rates page views and improve seo rankings
final portrait of original hvac marketing efforts by jordan trask of prefocus solutions where shot list was used to highlight corporate departments for about page media near memphis tn
carpet cleaning professional company owner standing in front of branded work van outside residential location with videographer for authentic interview on the job now serving memphis tennessee
personal training professional grabbing toes looking off while photography camera captures facial expression during shoot gym equipment in background memphis tn
original-content-marketing-strategy-for-medical-companies-in-phoenix-az-branding-photographer
memphis physical therapist photographer out of olive branch where patient is getting should evaluated on table at facility well lit experienced staff new location prefocus media

Before Moving on From Your “Why”..

Each brand is different. Every “why story” has an experience tied to it. So, if you’re trying to figure out how to write a website about page, start with your definitive differentiation. When it comes to a company description, there are a number of things to consider. But I really want you to spend some time on this element of the page. Stew or sleep on it as long as you can.

The last thing I want to do is give you some sort of generic guide on about page copywriting. Doing so wouldn’t help you stand out at all. Templates and outlines are for basic marketers. Before paying someone to build your website, take the time to build your brand the right way (and right away). Everything becomes so much easier.

Have Writer’s Block? Reevaluate Your Vision.

If you’re unable to expand on your why, then I want you to really consider what you’re doing. Building a business off of an idea is one thing – creating a valuable experience is another. Go after your dreams for the right reason and not just for the green ones. It’ll never last.

Stay tuned for the next installment of this blog series! In part two, I’ll be discussing the what, who, how and where of your business. If you have any questions on your about page copy, just let me know! Be purposeful in everything you do and always remember to PreFocus!

Short + Detailed About Page Writing:

Need Help Writing About Page Content?

I take pride in a thorough discovery process that organizes every form of value that your brand has to offer. I’m not a standardized marketing platform that executes a specific number of monthly initiatives. At PreFocus, I help you refocus on your actual branding so everything you invest in makes sense – to you and your customers. Your first consultation is FREE!

How to Consistently Communicate Your Core Promise.

Front Stages & How They Impact People & Business

When it comes to understanding the way you're perceived by the people you value the most, you have to consider your identity. Too often we conform to fit in or be accepted, when in reality opportunity lies in our ability to stand firm in who we are and where we provide the most value. Instead of seeking attention for something you think suits you best, think about ways you can develop authority by simply being genuine.

Find Your Identity

There are plenty of different marketing strategies available to business owners. I want to help you focus on your business and your customers. Let me know if I can be of any value to your branding efforts with a PreFocus.

Tuesday Thought Series with Jordan Trask

Tuesday Thought Series with Jordan Trask

Every week, I come up with a new way to explain how you can use your brand identity to improve your marketing. No one has time for being basic and it's time for you to stand out amongst competition and be memorable!
Contact About

Episode 1: Standardizing Design Elements

In the first recording of my Tuesday thought series, I wanted to focus on something that drives me crazy: Businesses investing in and promoting cheap looking (or copied) social media designs. Instead of taking the easy way out and losing people’s interest along the way, develop standard templates for your publishing efforts. You’d be surprised at what a little design cohesion and the right color contrast will do for your social media engagement and support.

Episode 2: Should You Use SEO or PPC?

This is a topic I love talking about and I had to include it in the Tuesday thought series. I might bust your bubble, but there isn’t a definitive answer here. Every business is different. Until companies can understand this, they’re going to keep shoveling money at both without direction. And the contractors your paying will gladly take the money. Being able to analyze your opportunity through your brand identity and customer audience gives you a practical advantage. Although the right mix of both will increase recognition, understanding how to use them is what creates revenue and return rewards.

Episode 3: How to Formulate a Solid PPC Campaign

Pay per click is something that a lot of people think is simple to manage. Although most anyone can find some popular keywords and start flushing dollar bills, I want to encourage you think a little. In this episode, I talk a little bit about long tail phrases and how important it is to focus on user search intent. If you’re throwing money at traffic, but your conversion rates suck, it’s time to reevaluate.

Episode 4: Targeting the Right People on Holidays

It cracks me up how many businesses fail to take advantage of Halloween. Since I was feeling this type of way during the Tuesday holiday, I thought it was a good time to give you a reminder. Marketing the generalities of holidays is like going to the petting zoo and watching the animals. You need to think about the ways your IDEAL customers are thinking during the season so you can speak to them in ways that make you memorable.

Episode 5: Invest in Social Media Publishing Strategies

Most of you reading this are paying a “social media manager” that has no clue what they’re doing. They’ve been making money posting random (and copied) nonsense for people they know since they were in high school. No element of strategy whatsoever. Some of them aren’t even publishing with purpose, just to collect their check. If you think this might be you, ask your SSM what times of day they’re posting on each channel. There are times of day that are most popular, but you should be focusing on the time of day YOUR audience is online. Not everyone.. Cmon..

Episode 6: How to Discover Your Brand Identity

Listen, marketing isn’t just about developing a certain number of deliverables and crossing your fingers. It isn’t about following trends and trying to engage people’s short attention span. It’s about establishing a presence for your business. Anything outside of this can be so wasteful. My passion is to help businesses uncover their true identity so they’re marketing strategies make sense and attract the right audience – not just a bunch of likes or shares. I had to add my favorite step of the PreFocus branding process to the Tuesday thought series. Press play to learn more about bucketing adjectives to define who you are.