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Rise Physical Therapy Marketing in Surprise, AZ

Rise Physical Therapy Marketing in Surprise, AZ

Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.

3 Simple Ways to Hold Your Marketing Team Accountable.

3 Simple Ways to Hold Your Marketing Team Accountable.

Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.

Is the Value of Quality Really Valued?

Is the Value of Quality Really Valued?

Is the Value of Quality Really Being Valued Today?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don’t really apply). Often times, people pass on higher...
Being a Podcast Guest Has Helped Me

Being a Podcast Guest Has Helped Me

Over the course of the last few months, I’ve been intentional with explaining the purpose behind PreFocus with similar companies and industries. Although I’ve tended to regret speaking on the inadequacies of marketing agencies, many agency owners have been intrigued by my approach to brand understanding. In other words, it’s been welcomed a lot warmer than I anticipated.