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3 Simple Ways to Hold Your Marketing Team Accountable.

3 Simple Ways to Hold Your Marketing Team Accountable.

Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.

Is the Value of Quality Really Valued?

Is the Value of Quality Really Valued?

Is the Value of Quality Really Being Valued Today?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don’t really apply). Often times, people pass on higher...
Being a Podcast Guest Has Helped Me

Being a Podcast Guest Has Helped Me

Over the course of the last few months, I’ve been intentional with explaining the purpose behind PreFocus with similar companies and industries. Although I’ve tended to regret speaking on the inadequacies of marketing agencies, many agency owners have been intrigued by my approach to brand understanding. In other words, it’s been welcomed a lot warmer than I anticipated.

Advertising Analysis With Action Planning by PreFocus in Surprise AZ

Advertising Analysis With Action Planning by PreFocus in Surprise AZ

Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..