How SEO Understanding Improves Client Campaigns

Oct 26, 2017 | blog, consulting, Content, strategy | 0 comments

How SEO Understanding Improves Client Campaigns

Many people believe search engine optimization is simple keyword choreography. In reality, it's much more than that. Learning how to understand the search itself - customers behaviors, emotions, values and intentions - allows you to execute organic strategies that work. But most importantly, methods that are purposeful and make sense. Let me tell you a little bit about my story..

In college, I was always fascinated with misleading advertisements. Not because I was impressed, but because I was frustrated with the intent behind them. So many consumers were shafted during the early “dial up” internet days. It bothered me that the integrity and ethics of a new dimension were being taken advantage of. In 2000, the FTC even published an article titled “The Rules of the Road” that addressed most of this.

Now, I know advertising has always been full of heavy words that lack real meaning – but preying on people rubbed me the wrong way.. I knew this wasn’t what the internet was made to be. I knew that telling people where to click and why they should would eventually expire. But, it’s taken a long time.

What Does Advertising Have to Do With SEO?

After my brother had entered my parent’s credit card 6 times for that “free” Playstation, I knew I was destined to make an impact in the online spectrum. Not to expose these types of advertisers, but to be a part of the user experience revolution we’re now closing in on.

Aside from my eventual goal of creating a top Super Bowl Commercial of all time, I’m motivated to become a thought leader in content strategy. Not just creatively, but purposefully. This doesn’t mean writing blogs to capture searches. It means curating content that informs or educates visitors on a certain voice that means something to them. It’s about using that voice to encourage them to buy into the identity and value of the brand. You can mislead them into clicking, but when you possess their trust they come back. They share your content. They’re aware of you.

When people click on the Google search bar today, they want to find what they’re looking for. They don’t want to view the company that spent the most money or hoarded the most keywords! They want a memorable experience that answers the actual question they’re seeking. SEO is changing and I’m glad I’ve positioned myself to be a part of the transformation. Let’s take a look at my PreFocus..

So, Where Did My SEO Understanding Begin?

Most everything I’ve done over the last 7 years has been geared towards search engine optimization. What’s more fulfilling than giving consumers what they want, right?

Kicking the Tires in My Spare Time.

My SEO Experience started in 2011 when I began researching online user behavior and marketing relevancy. I’ve always been intrigued by informative search and the sales cycle – beginning in the customer awareness phase. In other words, I have a thorough understanding of informative vs needs recognition search phrases. Either consumers are seeking knowledge or they’re looking to become aware of a product or service. They’re also being exposed to a brand that can eventually service them. Knowing how to leverage each for different initiatives has allowed me to excel in the organic search realm.

During this time, I was a retail store manager working 70 hours a week. My passion allowed me to find time to work on freelance projects for local websites of friends and colleagues. Being committed to original copywriting allowed me to curate website content based on the value of the company and the identity (wants, needs, behaviors) of ideal customers. I should have charged a lot more, but I digress.

Search Driven Relevancy Ads.

After growing tired of the retail environment in 2013, I decided to follow my passion My first pit stop was with a search ads company that utilized a cop op database for behavioral retargeting. Simple right? When I started, my main responsibility was sales presentation and client management. But, I was driven to retain clients by executing media buying efforts that focused on search intent. The keywords I targeted (as well as the ads we targeted users with) were all geared towards the user’s search behavior and visited website (cookie) data. Although this was a paid advertising (CPA/CPM/CPC) company, an organic search strategy was important to client success and ROI.

Getting Creative With Content and SEO

In 2014, I took an improved position with a marketing agency as an SEO and content strategist. I started off by analyzing competition and developing keyword research methods. After some success, I became responsible for maintaining 24 websites and corresponding organic blog strategies. For new website builds, I was in charge of creating the site map and keyword mapping document for design and copywriting implementation. For blog posts, I would identify focus keywords, research phrase variations, analyze competitive performance, outline the SEO understanding and manage our writers for implementation.

I focused on a mix of high volume search phrases and long tail keywords that correlated with the client’s value propositions. After 6 months with the company, I was head of the discovery process and advised clients on content strategies that improved their domain rank and on-page SEO. Each of our clients saw at least a 12% increase in traffic and an improved conversion rate.

Building a Company Around Medical Keywords With Intent

In 2015, I took a position with a medical start-up company that lacked a web presence. After 3 months with the company, I improved PPC ROI from 3:1 to 24:1 by revising their keyword strategy. I know PPC is different from SEO, but you need to analyze search intent in both cases. Moreover, PPC and SEO understanding should go hand-in-hand and I implemented a plan for this. Instead of curating SEO articles based on popular medical keywords across the country,

I focused on local keywords that were relevant to patients needing on-site medical specialties. Since we offered a different service than most providers, I wanted to make sure we weren’t chasing general searches for private practices. We wrote articles that patient care facilities (one of our target audiences) would be interested in and redesigned the website to funnel organic searches that needed improved care. Not only did this improve conversion rates (patient registrations), but it increased website traffic by 1000%.

My SEO Understanding With a PreFocus

In the last year, I’ve create website mapping documents for 12 different companies. Ive also written numerous blog articles for SEO purposes. My most successful post was with Big3z titled: “Top 5 Production Tips Before Your Next Studio Session.” Since this client was a music producer, he needed to target amateur artists that weren’t really sure how to go about creating music. This placed him as a thought leader in the space and allowed him to garner return clients.

I take pride in a through discovery process that formulates the identity of the brand so the conveyed message speaks clearly to my client’s ideal audience. I’ve participated in a few speaking engagements on the importance of this. I’ve also consulted numerous clients on brand development and organic strategies. Aside from on-page SEO understanding, I’ve also managed organic social media campaigns and YouTube content. I use a similar strategy for keyword management and off-site messaging.

Understanding SEO is important in almost everything you do online. Not only do you need to understand how your customers think and feel, you need to know how they search. Taking the time to put all of this together allows you to hit a home run the first time, with consumers that want, need and appreciate you the most.

Understand Your SEO Opportunity

I'd love to help you formulate a strategy that focuses on you and your customers. Feel free to schedule FREE analysis or get started on your search content today. Best in success nonetheless!

Contact Jordan Back to Blog

How to Build the Best Marketing Strategy for Construction Companies

Oct 5, 2017 | blog, consulting, strategy | 0 comments

How to Build the Best Marketing Strategy for Construction Companies

Marketing for the construction industry isn't as complicated as most think. In today's age, the promotional industry is filled with fluff and agencies telling businesses what they need to do. But in reality, companies simply need to focus on who they are, what they really can do, and who they serve best. In this article, I discuss some of the best ways to construct an effective strategy by highlighting authentic value and purpose. I'm not here to garner likes and shares on social media - I'm here to drive recognition and loyalty.

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1. Develop a Mission and a Personality

developing-a-marketing-strategy-for-a-construction-company-jobsite-photographer-in-phoenix-arizona If you follow my purpose, you know how passionate I am about brand identification. Without this, you’re only perceived as an option with a price tag. The first step in building the best marketing strategy for construction surrounds your first impression. Creating a mission statement is a no-brainer, but a company mission gives your audience something to get behind. A mission doesn’t just include what you plan on doing – but how you will accomplish it.

In addition to trust, people are willing to pay more for an entity they can identify with. Telling people why they should pay you, or how you plan on building amazing projects, just doesn’t resonate. It’s important that you create an aura around your ability to build. When someone (or a group of people) are considering your services, what can you promise them? No matter what you’re constructing, what do you know they’ll experience? Thinking long-term, how will this influence the industry or improve it’s generalities? The purpose of your marketing efforts isn’t to convey your ability to erect sturdy buildings – it’s to drive recognition and loyalty. This begins with your mission.

Once you solidify a promise, try to understand what type of personality suits it best. For example; if you’re big on safety, then communicate your marketing strategy with safety as the central focus. Your mission might be to decrease on-site injuries by implementing routine tests and check ups for your employees. The personality of your brand would encompass a cautious and strategic contractor with awareness of his or her surroundings. Anything outside of this will waiver from your promise and decrease your value.

2. Know What You Do Really Well

This is where a lot of businesses falter. As I already mentioned, it’s important that you avoid throwing yourself into a bucket of options. Now that you know your mission doesn’t have to pigeon-hole your capabilities, you need to realize your actual competency won’t either. If you want to build the best marketing strategy for your construction company then you have to commit to being recognized for what you do extremely well.

I recently did a webinar on brand identity development and highlighted a residential plumber as an example. Pete was really good at bathroom drains. He’d been addressing this home feature for most of his life. When building his brand, he needed to focus on this to drive home credibility and trust. It doesn’t mean he can’t help homeowners repair their sprinkler systems or dig up commercial sewage lines – It means he committed to attracting clients by marketing intentionally and harnessing what he does really well.

Marketing is all about intrigue and engagement. Once you execute construction projects based on your experience, you’ll be able to expand into other areas. You don’t necessarily have to niche your construction business, but being known for something is better than being shopped for bids. When you take the time to combine a purposeful mission with a bread and butter service, your reputation will skyrocket. Don’t focus on what you want to be known for – rather what you actually do better than anyone else. The rest will fall into place.

3. Determine What Sets You Apart

Differentiating businesses is my favorite aspect of marketing. No company is the same, even in the construction industry. If you’re looking for the easiest way to build the best marketing strategy for construction, then this step is for you. When it comes to contracting, your corporate DNA (or company hierarchy) can really help set you apart.

Every member of your team brings something different to the drafting table. I hate seeing so many companies fail at leveraging their own talent. Not all bids are considered on pricing alone. Experience, integrity and team efficiency plays a big role in the outcome of construction projects. Showcasing the track record and accomplishments of your team can go a long way. Being authentic with your presentation helps you create that first impression that’s hard to ignore. It can help you win a bid based on peace of mind alone.

Aside from the squad, what else can help you stand out? Are you using an above average software? Does your crew use top-of-the-line equipment or materials? Are you able to work overnight shifts? Do you have partners or streamlined processes that aid timelines and efficiency? Do you have safety measures that are above a beyond industry standards? Do you have sharp uniforms or vehicle graphics that garner appeal? Have you completed any unique projects that you can display on site as case studies or time lapses?

All of these things are common sense when writing a bid. But when you leverage them as value propositions, it gives you an advantage on the front end. This is why a marketing strategy for construction is so important. It can be easy to wait on leads, but consider the type of business you can obtain by building brand equity. When you create intrigue with qualitative value, people have a desire to be a part of your story.

4. Focus on Your Target Audience

Much of what we already discussed isn’t going to make much sense if you don’t know who you’re speaking to. Marketing in general is all about resonating with your target audience. It’s crucial that you’re able to create some sort of emotional or intuitive appeal through your efforts. Once you’ve solidified the aforementioned areas, you’ll want to cater it to those you need to reach the most. Although the construction industry varies immensely, there are a few areas I want to share that will enhance your strategy.

Define Your Audience First

Understand the basic demographics of your targets. This means, their geographical location, behaviors (online and offline) and attitudes. Not everyone is prevalent on social media – so don’t waste your time marketing in one area that may be irrelevant. Consider how an advertisement or message might be perceived. Timeliness of the exposure is also key. Knowing where they are and when they’re looking for you makes a big difference in ROI. So if you’re building a marketing strategy for construction companies, focus on the majority while avoiding a wide net approach.

Create Branded Drivers

Based on your ideal target audience, what added benefits can enhance your construction marketing efforts. Do they value convenience or affordability? Do they make decisions based on emotional attachment or something they can relate to more? Are they the type of people that consider status or the way your company makes them look to their partners? Are they going to appreciate certain societal or environment benefits of doing business with you – such as green building or energy efficiency? Knowing your targets helps you uncover what types of added benefits will appeal to them best.

Focus on the “buy-in” Cycle

Focusing on your audience truly helps you decrease spending while harnessing appeal. When delivering your strategy, you’ll need to consider all phases of the customer journey. The general awareness phase is when they first become aware of your entity. They may not be in the market, but it’s an opportunity to be remembered with your messaging. This is typically where you target demographics and job titles. The needs recognition phase is when they’re beginning to map out the project. There are a number of ways you can target them here to increase exposure. Whether it’s through partner channels, email marketing or online search ads. This is also true in the informative search phase as they begin gathering information on relevant options.

Creating the best marketing strategy for construction around these three initial phases is critical. The last three phases involve bid shopping, the project timeline and post project experience. Having a purposeful message in each of these phases improves the experience exponentially – as well as your ability to land the project.

5. The Best Marketing Strategy for Construction is Consistency

building-plans-used-for-strategic-marketing-purposes-for-custom-builder-branding-and-social-media-promotions-to-enhance-bids

The last step I want to touch on is dedication to consistency. If you really want to learn how to build the best marketing strategy for a construction company, then you have to focus on cohesion. This is why I started the article with a definitive promise and personality. Staying true to your promise, no matter what you promote, initiates intuition and allows you to be perceived as valuable.

Companies fail with marketing when they waiver from what they do well and what differentiates them. Time and money is wasted when they aren’t focused on their customers. Harnessing your mission and who you serve best is a recipe for success. Cohesive construction marketing allows you to attract partners and talent that values what you do and what you stand for. As I said before, marketing is all about establishing a trustworthy culture and brand loyalty. Don’t be known as a construction option, be recognized for your reputation.

Learn More About My Services

Marketing a construction business can seem overwhelming – but it doesn’t have to be. I focus on foundational elements to help you position a your brand with authenticity in mind. I’d love to schedule a FREE strategy session with you to see where opportunity lies. I simply want to help you improve, so there’s no investment obligation.

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How to Develop a Brand Identity Webinar

Oct 2, 2017 | Branding, consulting | 0 comments

How to Develop a Brand Identity and Market Accordingly

I started my business because I saw a disconnect in the branding and marketing process. After witnessing hundreds of businesses fail due to inadequate marketing, I knew I had to do something about it. I'm passionate about bridging this gap so business owners can focus on what they do and streamline their new acquisition efforts with loyalty in mind. In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best. By doing so, they're able to formulate a marketing strategy using cohesive messaging, brand drivers and value propositions.

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The PreFocus Process to Developing a Brand Identity

Sep 8, 2017 | blog | 0 comments

The PreFocus Process to Developing a Brand Identity

Join me live from The Cuff in downtown Glendale, Arizona September 8th at 8am!

The Keys to Maximizing Video Content Strategies

Aug 9, 2017 | blog, Content, Social, videography | 0 comments

Maximizing Video Content with a Strategy

Creating killer videos that showcase your culture and value can drastically improve the way consumers perceive and recognize your brand. But, producing a video just to have one doesn't necessarily mean it's worth your while. In this article, I discuss a few ways to enhance the purpose of your video content while maximizing the corresponding reach.

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Video presentation is becoming more and more popular in the marketing and branding realm. Not only can it summarize written content, but it sheds light on the culture and competence of a brand. Finding ways to take advantage of different forms of content to can shed more light in areas of opportunity for businesses and personal brands. In this article, I want to touch on a few ways I’ve been maximizing video content in hopes to inspire you to harness your own originality.

As I mentioned in the first article of this series on blogging, I love giving away free advice. It gives me a chance to prove my worth and helps me build trust. At the end of the day, there are tons of ways to improve video views. But the simple tweaks and extra work on every production is far more fruitful. So give this strategy a try and let me know how it plays out for you and your brand!

Key 1. Harnessing Value and Differentiation.

When it comes to maximizing video content, starting with genuine purpose is essential. Forget the fluff already. One of the most common fails I see in video production is: too much information and zero personal connection. We’ve surpassed the persuasive talking head era. Creators need to understand that perception is everything now. But this doesn’t give you a reason to be cheesy, fake or lie. Talking about yourself, what you do or how you’re better isn’t impactful either.

call-to-action-camera-image-for-maximizing-video-content-blog-post-in-surprise-arizona Don’t get me wrong – every video has it’s place. Sometimes you have to explain things. But purposing every video is key. TV commercials and video ads are a completely different spectrum. Even on-site, youtube or social media video campaigns should involve unique messaging. A strategy helps you take advantage of organic search traffic, consumer intent and relevant viewing. The more original you are, the easier it is to stand out within your industry.

There are plenty of things to consider when it comes to videography. Spending a lot of money on a stiff production script (or a predetermined talk-track) can be counterproductive when a vision or identity isn’t involved. Engaging your audience with an authentic presentation makes it easier to tap into emotions and develop trust.

Don’t Rush the Idea Process and Maximize Your Reach.

Before creating individual videos for sales, promos, insight and processes – try to focus squarely on your definitive value. When building a house, you don’t start with the roof. Take the time to uncover your brand identity so you can establish clarity and speak with intention. In my opinion, who a company is and “why they are” should always navigate marketing movements.

When brands waiver from their purpose and value, it confuses consumers while altering credibility. Consistency matters. You don’t always need a $5000 budget to curate an effective video. With mobile technology advancing, anyone can record at any time. Take advantage of this and don’t be afraid to be a little vulnerable.

In case you’re not sure where to start, let me dive into a few ideas..

Key 2. Capturing Purposeful Topics.

Video content doesn’t always need to follow a certain set of deliverables. When you think about it, videos are rarely the last step of the conversion cycle. They tend to be viewed during the awareness phase. In other words, hard selling via video can create a negative first impression from the jump. PreFocusing on topics that nurture your audience is a great way to encourage them to buy in – whether they intend to buy now or down the road. This is where my passion lies in maximizing video content.

maximizing-video-content-with-an-original-and-authentic-focus-in-arizona What I’ve learned over the last decade is that consumers are beginning to value who they give their money to. Deals, promises or ego-boosting-media has created purchase hesitancy. This is why I encourage clients to avoid popular topics and consider the power of your origin story. Most consumers want to know why you launched and how you came to be! They want to see where you’re committed to them! Video topics that don’t tie into a brand’s value propositions is strictly informative or entertaining. Do you want attention or company growth?

Although competitive corporations often invest in smear tactics, losing sight of the customer can cause you to tarnish the sale altogether. There are a number of ways to position your product or service without seeming pushy. Instead of telling people why they should buy in, discuss 3-5 ways they benefit from you. Instead of shoving features down consumer’s throats, talk about why you developed them. Instead of promoting a general testimonial, sit down with the customer and talk with them about their experience.

Walking Through All of These Video Details is a PreFocus.

I recently completed a video series for Green Zone Health and Fitness in Glendale, Arizona. They wanted to promote their online vegan meal plans and custom workout regimens. Instead of piecing together a commercial-like production – we focused on why they started, how they’re competent and who they’re serving. We were able to come up with 10 different topics by simply hashing out these foundational elements of their brand. The best part is, they should all be unique!

Before I explain how I maximized their videos, let’s talk more about breaking down topics.

Key 3. Breaking Down Videos to Expand Topics.

Video content is a lot different that blogging. In most cases, on site copy requires an introduction, body and closing. With video, you only have a few seconds to engage and attract. Not everyone is going to get through the entire video because the initial point won’t always be interesting. That doesn’t necessarily mean there isn’t an element of the video that won’t speak to them.

Earlier this summer, I did a live podcast on purposeful social media posting. To kick off the recording, I spoke about a few things I was working on and how I was planning to expanding my services. Although some people viewed the entire video, I’m sure most could care less about my endeavors. I’m sure a lot of them stopped watching. Throughout the video I discussed chasing likes, popularity, imagery, competition, perspective and hashtag use. I could have blasted this video across all channels in hopes that a quantitative method worked – But, I knew that would be ignorant and lazy.

Increasing Views on Long Videos With High Drop Off Rates.

So, I created separate videos (with titles) for every idea within the topic. To date, my 60 second “hashtag video” is one of the highest performing posts on my Instagram feed. It’s not amazing but it was worthwhile. Breaking down the video garnered more views on the podcast and improved organic search traffic for my business. Leveraging the credibility of one key point allowed me to engage users with something that interested them.

In turn, people wanted to see what else I had to say about different areas of marketing. Maximizing video content isn’t always about the topic. It’s about strategically presenting the information you’re capturing and repurposing it with value statements. Let’s look at another example..

When I was working with Green Zone, we used a similar strategy. The initial proposal called for one video discussing their three online fitness packages. During the shoot, I had them explain what types of people benefitted from each option. I quickly realized that they created separate packages because a meal and workout plan isn’t for everyone. Duh!

I ended up talking them into breaking this video down so they could target certain people with a relevant option. They would have essentially limited their reach by bucketing everything into one video. Not only were we able to create additional video content with original answers, but more traffic to their membership page. The results gave them confidence to continue hiring me for other projects.

Key 4. Sharing Your Videos Wisely.

heaven-shot-of-maximizing-video-content-strategies-in-west-phoenix-arizona-with-a-prefocus The last step in maximizing video content pertains to publishing. The easiest way for most of you to share video content is through Youtube. But don’t overlook the little details. Things like the featured image (the picture that previews your video) can play a big role in click through rates. Using a screen shot or standard header image is better than nothing. But creating a video graphic with the title is worth the extra time.

Without “sharing” too much detail, I wanted to revisit something I’ve reiterated throughout this article. Don’t force feed your followers or overwhelm them with information. Avoid spammy lingo and nurture them with intrigue. This creates more comfort in pressing play. Just keep it simple and make sure your channel is cohesive. Themed title images, consistent tags, detailed descriptions and correct links go a long way.

Some Last Second Reminders for Video Strategies.

If you’re going to take the time to maximize the reach of video content then it better look professional. And don’t forget to link all of the videos together and point to the full feature. This ensures the experience is sound and it’ll enhance your SEO.

Lastly, when you solidify your brand identity, you should also know exactly who your customers are. If your audience doesn’t log into social media until 6pm at night, don’t post your videos at 10am. You can automate the process for certain times of day so you’re not manually posting everything. Make sure there is a rhyme and reason for everything. The results will reward you!

Want to Learn More?

I’m passionate about helping businesses and professionals improve the way they present themselves. Video content is just another opportunity to do so. If you’d like to discuss possibilities with me, I’d love to learn more about your story how I can help.

PREFOCUS

The Keys to Maximizing Blog Posts

Aug 6, 2017 | blog, Content | 0 comments

The Keys to Maximizing Blog Posts.

Blogging is a great way for businesses, corporations or personal brands to gain exposure by sharing knowledge, information or insight. Not only does quality content enhance domain authority (SEO), but it's a great way to nurture potential customers and develop trust. But the impact doesn't have to stop with on-page copy. You can easily make the most of every post with a sound strategy. Here's how I go about maximizing blog posts:

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A Brief Introduction

Since I launched my business back in 2016, I’ve leaned a lot on originality for content production. After a few years in the agency realm, I realized duplication was not my cup of tea. Every brand has the potential to create genuine topics that speak from their identity. I’ve been told I shouldn’t share these types of things. Companies might figure it out on their own, I’m told. But I could care less. I want you to thrive.

The value I provide is actually more rooted in the development of branding and strategic campaigns. I’m not looking to be hired as your content writer. You’re either maximizing blog posts on the front end or you’re not. In most, cases, I’d be more interested in helping you map something out for the next two years. Having a game plan allows you to direct someone else (that’s cheaper) to implement the vision.

Why is Blog Writing so Important?

Writing an article is a common form of driving traffic to a website. It’s an easy way to generate engagement and funnel people to landing pages based on interest or behaviors. It’s also a great way expand on information from other pages and resources to solidify credibility. If you’re really good at writing unique blogs, you can even generate leads or extra cash (through on page ads) straight from the page! But if you don’t have a purpose behind your content, it’s going to be very difficult to drive traffic and any kind of results.

In other words, you can waste an awful lot of time and money if you don’t know what you’re doing. We can’t begin to talk about maximizing blog posts if you’re cutting corners, avoiding opportunity or being lazy. Publishing content just to publish content is ignorant. It also can ruin a ton of first impressions. Truth be told, most businesses don’t even know how to measure or even monetize written content.

A Little Insight on Quality Content.

If you hire an external agency to perform – it’s frustrating when they don’t. So why is this so common? It’s because brands are not tapping into their identity and values to generate blog topics that relate to an ideal target audience(s). They’re simply chasing popular topics and high volume search phrases. There’s nothing creative about this.

In my opinion, my companies would be better off leveraging (or giving bonuses to) an internal staff member to write an article based on their personal knowledge and experience. Some businesses even ask influencers to write for them. No matter the approach, original content always works well. We all just need to do a better job of sharing. So, let me explain how maximizing blog posts increases the return.

Key 1. Exhaust the Original Spin.

In order to get the best bang for your buck, you need to magnify every ounce of valuable content in each article. Every word, title, link and image carries weight. You’re leaving opportunity on the table when you simply assign a topic, check the copy for errors, add some stock photos and call it a day. It’s 2022 and the online arena is more competitive than ever before. So, for starters, invest in your own pictures and media!

Like I mentioned before, duplication does not move the needle much. If you’re going to source popular topics, do your best to break each point down into its own separate article. Staying in your lane helps you determine the voice you speak in as well as what your “take” actually is – or what your perspective is rooted in. Discussing something new from a fresh (and credible) point of view, you’re already ahead of the game – and you haven’t even started yet!

Stand Up to Stand Out or Get Out of the Game.

I can’t say it enough: Competing with other websites for similar blog topics is an evergreen uphill battle. Even though the idea may be well searched, it doesn’t mean you’ll be found well. Genuine information, great writing and interesting headings alongside original imagery is like music to any reader’s ears. Unless you’re maximizing blog posts this way, you can’t expect any organic leads. It’s not that hard to develop a library of images that meet brand guidelines. Starting with originality enhances SEO while telling a story that’s easy to follow.

Key 2. Find Broad, Significant Topics.

I know I’ve already hammered on this nail quite a bit, but most of you probably don’t know how to go about this. That’s OK! One of the most successful approaches I use for SEO is the spidering out of quality content. For example: If I were a foot specialist, I could talk about general foot pain like everyone else. Or I could plan an original blog series about my favorite shoes that help with foot pain. No matter how many articles there are out there on this topic, myvantage point will always be unique (unless I copy someone else’s).

Within this topic, I could list my favorite dress shoes, sneakers, boots, sandals, house slippers and why. In order to maximize reach, I could even create a complimentary blog about my favorite types of sneakers. From here, I can list my favorite basketball shoes, Chuck Taylors, running shoes, casual sneakers, cleats and even workout shoes. If I ran track in college, maybe I talk about spikes. My point is, people would value this type of content because I specialize in feet!

Taking Blog Ideas to a Whole New Level.

If I wanted to convey more insight, I could even go as far as high tops and low tops down the road. I might even talk about different ankle braces or inserts and how they bode with each type of shoe (or impact the arch of the foot). A recommending or opinionated standpoint would work (so do personal or professional voices). If I were interested in maximizing blog posts for this topic, I could have another expert in a related field write a guest post (affiliate marketing) and publish the article with a different keyword and title.

It can be tempting to write a simple summary about painful feet – but a broad topic that’s precise will reach far more people. People like to bookmark valuable perspectives. Instead of trying to outdo competitor ideas, work smarter than them! Look at the bigger picture. Time and effort in most things pays off, right? Once you’ve mapped all of this out, you can begin organizing each article to truly maximize the reach of every single blog post you write. Keyword cramming is limiting and wasteful.

Key 3. Organizing Key Points.

Now that you have a unique topic with corresponding media, you can start piecing together a social media publication strategy. Promoting authentic content in different online landscapes, with purpose, is the main key of maximizing results. For the most part, every article should have 3 main points; an introduction, body, and closing. Even if you don’t have a list (like this article does), you can still use an outline to gather your thoughts. This is important because it helps you general your social media posts.

In short, every subtopic (of your blog) should be turned into its own social post. The more snippets you promote, the more chances you have to be found. Think of it like posting unique signs around the neighborhood with different messages that point neighbors to the same event. Someone might be intrigued by the games, while someone else is eager to try the food! Either way, it’s all at the event. Describing your articles this way ensures viewers aren’t misled (or confused) by the title.

Remembering What You’re Setting Out to Accomplish.

The goal should be to attract as many ideal visitors as you can. Posting generic topics with bland social media messaging isn’t very appealing. Maximizing blog posts with quality content all around is not only interesting, but it shows you care. You want people to know what they’re reading, enjoy it, and know there’s not going to be an “ask” (or pop-up) at the end. Many businesses lazily publish 3-4 basic social media posts for every blog then wonder why social media marketing isn’t working. But the message itself isn’t the only factor.

Unless you understand your ideal targets use and behaviors, it’s going to tough to reach them. Certain people browse the net at certains times of day. If they’re not online in the morning, why are you putting a sign up then? Wait until they’re active and looking! Moreover, you can’t be fooled by general interactions. If posts are driving leads, they are not effective. Likes mean nothing – especially if they’re from friends, family or employees. Being purposeful with your timing is so important.

Strategically Managing Blog Article Links.

When publishing content on social, I also recommend using a CMS. I personally like Hubspot, but platforms like Buffer, Hootsuite or Coschedule work as well. Most people will not be interested in the initial blog overview. This is why I even suggest changing up the title to see how it performs. Either way, breaking down points and telling a story throughout the month helps you speak louder. Purpose improves organic SEO traffic tremendously. Remember, this isn’t a sales pitch – you’re simply trying to nurture and encourage people to check you out.

The final chess piece of maximizing blog posts is the photography you took. Make sure you’re using the images that are most relevant to the message you’re posting. Remember, the quality of your presentation gives you an opportunity to attract someone that may have skimmed past previous posts. When the consistency is on point, followers will increase.

big bucket cowboy hat boss tan suit black and white photography near memphis tennessee by prefocus solutions for writing an about page strategy positioning people of the business meet the team presentation

black and white original product imagery on model on location midsouth ms cattle ranch with long road agriculture creative director jordan trask of prefocus clothing line

final portrait of original hvac marketing efforts by jordan trask of prefocus solutions where shot list was used to highlight corporate departments for about page media near memphis tn

carpet cleaning professional company owner standing in front of branded work van outside residential location with videographer for authentic interview on the job now serving memphis tennessee

personal training professional grabbing toes looking off while photography camera captures facial expression during shoot gym equipment in background memphis tn

original-content-marketing-strategy-for-medical-companies-in-phoenix-az-branding-photographer

memphis physical therapist photographer out of olive branch where patient is getting should evaluated on table at facility well lit experienced staff new location prefocus media

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The Conceptualization of Maximizing Blog Topics.

Using keywords and hashtags is also something you can incorporate – but I think you get the drift. If someone else claims to be maximizing your blog posts, then jot this down see if they line up. There’s no reason you should be writing an article for your website, posting it social media and waiting for the traffic to come to you anymore. Blogging is one of those things that can be extremely counterproductive and deterring if you’re not careful. Sometimes, a little consultation is all you need. My first one is free (BTW).

Hashing ideas and concepts out is what fills me. So be purposeful with your content marketing and look to make a difference with differentiation. Avoid competing with those that invest in shortcuts and commit to helping others and it’ll definitely help your business!

Not Sure Where to Start?

Producing content can be an overwhelming process. It just so happens that developing original branding and messaging is something I’m passionate about. If you’d like some advice on where to start or need help formulating the best strategy for your brand – let me know.

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