Jordan's PreFocus Message
Learn more about my approach and enjoy reading about ways to improve your marketing strategy. About the AuthorContact Jordan
Society Hands Over Private Information Like it’s Nothing in 2020.
For far too long long, businesses have been conditioned by phony marketing “experts” that sell shortcuts to sales. Email marketing and subscription based targeting is really getting out of hand. Mass exposure and reach campaigns just aren’t sustainable. It’s why we work with companies to establish and communicate value. Instead of listening to people telling you to flood people’s inbox, PreFocus this time around..
How to Create Purposeful Promotions During a Pandemic.
In a time like this, not everyone has to fail. But if you’re focused on duplicating other entrepreneur’s efforts and following guides created by salesmen then it’s going to be an uphill battle. Inexperience can be devastating during unexpected periods of time – like a pandemic.
PreFocus Updates: True Branding Derives From Patience and Consistency.
When it comes to building a business, one of the most difficult things to embody is patience. As a visionary, I’ve always gotten sucked into my end goal and detoured by possibilities along the way. But you have to realize at some point that consistency (or constancy)...
PreFocus Updates: Things Are Still Foggy But the Vision Remains Clear
I’ve always said, building a brand takes time. All kinds of people want to tell you how to fast track success and overcome the obstacles they faced but it’s the journey that defines you. And the process defines your business. Like I’ve mentioned before, reputation is everything.
PreFocus Updates: The Past Few Months Have Been Tense.
I wanted to start publishing updates on what’s going on with my companies so people know I’m serious about what we’re building. Over the years, many people have told me it’s extremely difficult for them to understand what it is exactly that I do. They understand what I’m saying, but they aren’t understanding how PreFocus is packaged.
Rise Physical Therapy Marketing in Surprise, AZ
Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.
3 Simple Ways to Hold Your Marketing Team Accountable.
Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.
Is the Value of Quality Really Valued?
Is the Value of Quality Really Being Valued?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don't really apply). Often times, people pass on higher quality...
Being a Podcast Guest Has Helped Me
Over the course of the last few months, I’ve been intentional with explaining the purpose behind PreFocus with similar companies and industries. Although I’ve tended to regret speaking on the inadequacies of marketing agencies, many agency owners have been intrigued by my approach to brand understanding. In other words, it’s been welcomed a lot warmer than I anticipated.
Real Estate Branding Photoshoot with Kevin and Fred.
With Kevin and Fred National Realtor Agency. Purpose: Brand Personality Imagery for New Website + Podcast. Introducing the Brand Image Project. Back in June, I was contacted by KevinandFred.com about doing a realtor branding photoshoot for their new website. They...
Advertising Analysis With Action Planning by PreFocus.
Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..
Capturing Apparel Branding for Website Imagery.
Location: Buckeye, Arizona An Introduction to PreFocus Branded Imagery Helping brands improve their website presentation has been a passion of mine since launching PreFocus almost 2 years ago. Far too many businesses overlook the impact that on-site content can have....
Writing About Pages Conclusion
Website conversions rely on a multitude of factors. Visitors can arrive on your website from a number of referral sources, ppc campaigns or organic SEO strategies. The hard part is getting them to convert. At the same time, the content within your about page plays a big role in your ability to persuade.
Positioning Purpose, Passion and Perseverance with a PreFocus.
In order to find satisfaction in life, you must allocate your purpose. But, if it doesn’t include passion, then you’ll never be able to deliver on a promise. In other words, you can’t promise squat without being passionate about your purpose. Brady Vilhauer has been studying why stories for a while now and I was excited to chat with him about this. It’s so much easier to persevere at life when you’re focused on the unique value you bring to the marketplace.
How to Write an About Page for Your Website Part 2
First and foremost, copywriting is about a vision. So make sure you're able to formulate the story before you get ahead of yourself. Also, as we go down the list, don't forget about your brand purpose. There's no need to create clutter on your about us...
How to Write a Website About Page Part 1
Understanding how to write a website about page is more than the copy itself. In other words, your presentation plays a big role in how your information is perceived. Before we start writing, we have to determine how we want to convey the brand itself. Answering the...
How to Consistently Communicate Your Core Promise.
When it comes to understanding the way you’re perceived by the people you value the most, you have to consider your identity. Too often we conform to fit in or be accepted, when in reality opportunity lies in our ability to stand firm in who we are and where we provide the most value. Instead of seeking attention for something you think suits you best, think about ways you can develop authority by simply being genuine.
Tuesday Thought Series with Jordan Trask
Every week, I come up with a new way to explain how you can use your brand identity to improve your marketing. No one has time for being basic and it’s time for you to stand out amongst competition and be memorable!
How SEO Understanding Improves Client Campaigns
Many people believe search engine optimization is simple keyword choreography. In reality, it’s much more than that. Learning how to understand the search itself – customers behaviors, emotions, values and intentions – allows you to execute organic strategies that work. But most importantly, methods that are purposeful and make sense. Let me tell you a little bit about my story..
How to Build the Best Marketing Strategy for Construction Companies
Marketing for the construction industry isn’t as complicated as most think. In today’s age, the promotional industry is filled with fluff and agencies telling businesses what they need to do. But in reality, companies simply need to focus on who they are, what they really can do, and who they serve best. In this article, I discuss some of the best ways to construct an effective strategy by highlighting authentic value and purpose. I’m not here to garner likes and shares on social media – I’m here to drive recognition and loyalty.
How to Develop a Brand Identity Webinar
In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best.
The PreFocus Process to Developing a Brand Identity
The Keys to Maximizing Video Content Strategies
Creating killer videos that showcase your culture and value can drastically improve the way consumers perceive and recognize your brand. But, producing a video just to have one doesn’t necessarily mean it’s worth your while. In this article, I discuss a few ways to enhance the purpose of your video content while maximizing the corresponding reach.
The Keys to Maximizing Blog Posts
A Brief IntroductionSince I launched my business back in 2016, I've leaned a lot on originality for content production. After a few years in the agency realm, I realized duplication was not my cup of tea. Every brand has the potential to create genuine...