Jordan's PreFocus Message

Learn more about my approach and enjoy reading about ways to improve your marketing strategy.
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PreFocus Updates: The Past Few Months Have Been Tense.

PreFocus Updates: The Past Few Months Have Been Tense.

I wanted to start publishing updates on what’s going on with my companies so people know I’m serious about what we’re building. Over the years, many people have told me it’s extremely difficult for them to understand what it is exactly that I do. They understand what I’m saying, but they aren’t understanding how PreFocus is packaged.

Rise Physical Therapy Marketing in Surprise, AZ

Rise Physical Therapy Marketing in Surprise, AZ

Working with Mark over the last year has truly been a pleasure. Not only does he value some of the same things I do, but he’s committed to growing his business the right way. Far too many healthcare providers invest in bland methods to promote their solutions. For whatever reason, they believe this is enough. But like I always say, basic efforts cause you to be viewed that way.

3 Simple Ways to Hold Your Marketing Team Accountable.

3 Simple Ways to Hold Your Marketing Team Accountable.

Marketing is all about reaching people with the right measures and the proper message. There’s no such thing as the absolute “right” message. It’s about creating clarity and value behind what you’re saying. It’s the reason I started PreFocus nearly 3 years ago. While its taken me quite some time to get people to listen, they’re starting to understand MY message. But it wasn’t because I pivoted or revised it to conform – it’s because I remained consistent.

Is the Value of Quality Really Valued?

Is the Value of Quality Really Valued?

Is the Value of Quality Really Being Valued?Whether a purchase causes inconvenience or disfunction, it normally forces you to re-evaluate your decision. (I say normally because purchases, like cable, don't really apply). Often times, people pass on higher quality...

Being a Podcast Guest Has Helped Me

Being a Podcast Guest Has Helped Me

Over the course of the last few months, I’ve been intentional with explaining the purpose behind PreFocus with similar companies and industries. Although I’ve tended to regret speaking on the inadequacies of marketing agencies, many agency owners have been intrigued by my approach to brand understanding. In other words, it’s been welcomed a lot warmer than I anticipated.

Advertising Analysis With Action Planning by PreFocus.

Advertising Analysis With Action Planning by PreFocus.

Over the past few months, I’ve been committed to promoting transparency. I realize others may copy the strategies I use – but, they’ll never be able to mimic my passion, creativity and personalized service. With that being said, I wanted to share a recent analysis I did for one of my current PPC clients. I want to be able to show you how I piece campaigns together and why..

Writing About Pages Conclusion

Writing About Pages Conclusion

Website conversions rely on a multitude of factors. Visitors can arrive on your website from a number of referral sources, ppc campaigns or organic SEO strategies. The hard part is getting them to convert. At the same time, the content within your about page plays a big role in your ability to persuade.

Positioning Purpose, Passion and Perseverance with a PreFocus.

Positioning Purpose, Passion and Perseverance with a PreFocus.

In order to find satisfaction in life, you must allocate your purpose. But, if it doesn’t include passion, then you’ll never be able to deliver on a promise. In other words, you can’t promise squat without being passionate about your purpose. Brady Vilhauer has been studying why stories for a while now and I was excited to chat with him about this. It’s so much easier to persevere at life when you’re focused on the unique value you bring to the marketplace.

How to Write a Website About Page Part 1

How to Write a Website About Page Part 1

Understanding how to write a website about page is more than the copy itself. In other words, your presentation plays a big role in how your information is perceived. Before we start writing, we have to determine how we want to convey the brand itself. Answering the...

How to Consistently Communicate Your Core Promise.

How to Consistently Communicate Your Core Promise.

When it comes to understanding the way you’re perceived by the people you value the most, you have to consider your identity. Too often we conform to fit in or be accepted, when in reality opportunity lies in our ability to stand firm in who we are and where we provide the most value. Instead of seeking attention for something you think suits you best, think about ways you can develop authority by simply being genuine.

How SEO Understanding Improves Client Campaigns

How SEO Understanding Improves Client Campaigns

Many people believe search engine optimization is simple keyword choreography. In reality, it’s much more than that. Learning how to understand the search itself – customers behaviors, emotions, values and intentions – allows you to execute organic strategies that work. But most importantly, methods that are purposeful and make sense. Let me tell you a little bit about my story..

How to Build the Best Marketing Strategy for Construction Companies

How to Build the Best Marketing Strategy for Construction Companies

Marketing for the construction industry isn’t as complicated as most think. In today’s age, the promotional industry is filled with fluff and agencies telling businesses what they need to do. But in reality, companies simply need to focus on who they are, what they really can do, and who they serve best. In this article, I discuss some of the best ways to construct an effective strategy by highlighting authentic value and purpose. I’m not here to garner likes and shares on social media – I’m here to drive recognition and loyalty.

How to Develop a Brand Identity Webinar

How to Develop a Brand Identity Webinar

In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best.

The Keys to Maximizing Video Content Strategies

The Keys to Maximizing Video Content Strategies

Creating killer videos that showcase your culture and value can drastically improve the way consumers perceive and recognize your brand. But, producing a video just to have one doesn’t necessarily mean it’s worth your while. In this article, I discuss a few ways to enhance the purpose of your video content while maximizing the corresponding reach.

The Keys to Maximizing Blog Posts

The Keys to Maximizing Blog Posts

A Brief IntroductionSince I launched my business back in 2016, I've leaned a lot on originality for content production. After a few years in the agency realm, I realized duplication was not my cup of tea. Every brand has the potential to create genuine...

Why Most Businesses Fail Before Getting Started.

Why Most Businesses Fail Before Getting Started.

Launching a brand for the first time may seem like an easy process. People seem to think if you browse Google, you can find endless direction and tons of strategies to help you reach the pinnacle of success. But it doesn’t mean you’ll succeed. You can find some general framework, but branding and differentiating your value is what creates sustainability. This is where the well can run dry for most entrepreneurs.. Let me explain.

5 Ways Landscaping & Pool Service Companies Can Stand Out

5 Ways Landscaping & Pool Service Companies Can Stand Out

When it comes to the home service industry, there are a plethora of companies targeting a market share. In Arizona, pool service and landscaping companies are constantly competing for homeowner’s attention. Although most win with price, I have a valuable solution.

What are the Repercussions of Copying Competitor’s Content?

What are the Repercussions of Copying Competitor’s Content?

Since content marketing went into full swing around 2011, marketers and agencies have been pushing out blog strategies left and right. From my experience in the industry, many ideas are derived from their client’s direct competitors. Although this isn’t always the case (depending on how much money a client invests), I wanted to talk about this initiative and how it can eventually damage brand loyalty.

10 Brand Consulting Benefits to Consider

10 Brand Consulting Benefits to Consider

Hiring a consultant to help you establish and grow your brand may seem like a shot in the dark – but working with an experienced professional that cares about your brand’s success can be a game changer. Let’s take a look at some of the ways we supply you with value from a consultant standpoint.