Jordan's PreFocus Message

Learn more about my approach and enjoy reading about ways to improve your marketing strategy.
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How SEO Understanding Improves Client Campaigns

How SEO Understanding Improves Client Campaigns

Many people believe search engine optimization is simple keyword choreography. In reality, it’s much more than that. Learning how to understand the search itself – customers behaviors, emotions, values and intentions – allows you to execute organic strategies that work. But most importantly, methods that are purposeful and make sense. Let me tell you a little bit about my story..

Real Christmas Carnival and Petting Zoo in Phoenix, Arizona

Real Christmas Carnival and Petting Zoo in Phoenix, Arizona

in December for a Real Christmas Surprise! Add December 9th, 3pm-9pm to Your Calendar! The”Real” Christmas Surprise is an outreach event to the community of Surprise. Our desire is to present the “Real” meaning of Christmas through the telling of the Birth...

How to Build the Best Marketing Strategy for Construction Companies

How to Build the Best Marketing Strategy for Construction Companies

Marketing for the construction industry isn’t as complicated as most think. In today’s age, the promotional industry is filled with fluff and agencies telling businesses what they need to do. But in reality, companies simply need to focus on who they are, what they really can do, and who they serve best. In this article, I discuss some of the best ways to construct an effective strategy by highlighting authentic value and purpose. I’m not here to garner likes and shares on social media – I’m here to drive recognition and loyalty.

How to Develop a Brand Identity Webinar

How to Develop a Brand Identity Webinar

In this PreFocus webinar, I hammer down on my process for branding and positioning in order to inspire you to promote efficiently. In order to garner emotional and intuitive intrigue, a brand must harness who they are, how they serve and who they serve best.

The Keys to Maximizing Video Content Strategies

The Keys to Maximizing Video Content Strategies

Creating killer videos that showcase your culture and value can drastically improve the way consumers perceive and recognize your brand. But, producing a video just to have one doesn’t necessarily mean it’s worth your while. In this article, I discuss a few ways to enhance the purpose of your video content while maximizing the corresponding reach.

The Keys to Maximizing Blog Posts

The Keys to Maximizing Blog Posts

Blogging is a great way for businesses or professional brands to gain exposure by sharing knowledge, information or insight. Not only does blog content enhance on page SEO, but it’s a great way to nurture potential customers and develop trust. But, if you’re not maximizing blog posts with a strategy, then you just might be wasting your time. Here’s a great way to make the most of every post.

Why Most Businesses Fail Before Getting Started.

Why Most Businesses Fail Before Getting Started.

Launching a brand for the first time may seem like an easy process. People seem to think if you browse Google, you can find endless direction and tons of strategies to help you reach the pinnacle of success. But it doesn’t mean you’ll succeed. You can find some general framework, but branding and differentiating your value is what creates sustainability. This is where the well can run dry for most entrepreneurs.. Let me explain.

5 Ways Landscaping & Pool Service Companies Can Stand Out

5 Ways Landscaping & Pool Service Companies Can Stand Out

When it comes to the home service industry, there are a plethora of companies targeting a market share. In Arizona, pool service and landscaping companies are constantly competing for homeowner’s attention. Although most win with price, I have a valuable solution.

What are the Repercussions of Copying Competitor’s Content?

What are the Repercussions of Copying Competitor’s Content?

Since content marketing went into full swing around 2011, marketers and agencies have been pushing out blog strategies left and right. From my experience in the industry, many ideas are derived from their client’s direct competitors. Although this isn’t always the case (depending on how much money a client invests), I wanted to talk about this initiative and how it can eventually damage brand loyalty.

10 Brand Consulting Benefits to Consider

10 Brand Consulting Benefits to Consider

Hiring a consultant to help you establish and grow your brand may seem like a shot in the dark – but working with an experienced professional that cares about your brand’s success can be a game changer. Let’s take a look at some of the ways we supply you with value from a consultant standpoint.

Top 5 Branding Characteristics for an Established Identity.

Top 5 Branding Characteristics for an Established Identity.

Brand development is a lot more extensive than many companies believe. It needs to be more than design cohesion and a sleek logo. In this article, Jordan discusses some of the key elements of generating a brand identity in order to drive the recognition, value and differentiation of your business.

Top 3 Reasons Why Small Business Should Harness Authenticity.

Top 3 Reasons Why Small Business Should Harness Authenticity.

In an age where almost every type of entity is online, public information is becoming more and more valuable. Not only are consumers looking for brands that have their best interest in mind, but those they feel they can relate to on a personal level. This is why I’ve decided to hone in on the authenticity of small businesses – in attempt to help them stand out through original differentiation.

Defining Brand Identification | Episodes 1-3

Defining Brand Identification | Episodes 1-3

There are a number of definitions pertaining to the process of branding online. Unfortunately, many of them don’t truly encompass the depth of the branding process. So, in order to wrap our heads around this though starting epidemic, Jack Heald and Jordan Trask wanted to uncover their perspective on branding by defining brand identification in their own terminology.

Top 4 Ways Brand Consultants Help Companies Save Money

Top 4 Ways Brand Consultants Help Companies Save Money

Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.

Monday Thought Starter on April 3, 2017

Monday Thought Starter on April 3, 2017

Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.

How Brand Identity Defines Company Culture

How Brand Identity Defines Company Culture

Developing a brand is more than executing an agenda that heightens awareness. It’s about the culture you create and attract people to. Companies that have spent a majority of their time assessing “what’s in it for me” have more than likely experience loyalty heartache. Not only does this affect marketing return, but the people within the culture itself. 

Top 5 Things to Consider Before Marketing A Brand

Top 5 Things to Consider Before Marketing A Brand

Promoting your company for the first time can be intimidating for some. For others, it may be a piece of cake as they leverage other skilled people to execute a plan they’ve been told is best. Still, there’s plenty of brands that don’t perform admirably. So how can small business owners and start ups avoid the headaches that come with hitting the reset button? Although there are plenty of factors to consider, here are my top 5 things to consider before marketing a brand.

How to Express Your Brand and Create A Visual Identity

How to Express Your Brand and Create A Visual Identity

Understanding how to present your company’s promise and value can be one of the most difficult aspects of brand development. Not only have you spent an extensive amount of time identifying the purpose behind your products and services, but also with your business model and processes. I recommend you don’t overthink this aspect and to use all of the information you now have organized to make a executive decision. Allow me to help you ice this cake..

Top 5 Keys to Branding Successfully

Top 5 Keys to Branding Successfully

In our first official podcast, I discussed a little bit about my experience and my top 5 keys to successful branding. Although there is plenty to discuss when it comes to brand development, I wanted to touch on some of the most impactful areas that promote originality and clarity.

Capturing Authenticity with Page Carpet Cleaning

Capturing Authenticity with Page Carpet Cleaning

Working with small business owners is the best part about my job. Not only do I look forward to educating myself on their experience and value, but learning about their journey and what it’s brought to their lives. Allen, from Page Carpet Cleaning, enjoyed sharing his story and teaching us about his industry.

What Type of Review Management System do you Use?

What Type of Review Management System do you Use?

Generate and address customer reviews expedites the ability to grow a business. I wanted to highlight a recent discussion I had with GenHart Software on how solid review management systems can enhance company productivity while addressing perception.