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Top 4 Ways Brand Consultants Help Companies Save Money

Top 4 Ways Brand Consultants Help Companies Save Money

Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Jordan and Jack’s Branded Tracks | The Importance of Brand Loyalty

Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.

Monday Thought Starter on April 3, 2017

Monday Thought Starter on April 3, 2017

Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.

How Brand Identity Defines Company Culture

How Brand Identity Defines Company Culture

Developing a brand is more than executing an agenda that heightens awareness. It’s about the culture you create and attract people to. Companies that have spent a majority of their time assessing “what’s in it for me” have more than likely experience loyalty heartache. Not only does this affect marketing return, but the people within the culture itself. 

Top 5 Things to Consider Before Marketing A Brand

Top 5 Things to Consider Before Marketing A Brand

Promoting your company for the first time can be intimidating for some. For others, it may be a piece of cake as they leverage other skilled people to execute a plan they’ve been told is best. Still, there’s plenty of brands that don’t perform admirably. So how can small business owners and start ups avoid the headaches that come with hitting the reset button? Although there are plenty of factors to consider, here are my top 5 things to consider before marketing a brand.

How to Express Your Brand and Create A Visual Identity

How to Express Your Brand and Create A Visual Identity

Understanding how to present your company’s promise and value can be one of the most difficult aspects of brand development. Not only have you spent an extensive amount of time identifying the purpose behind your products and services, but also with your business model and processes. I recommend you don’t overthink this aspect and to use all of the information you now have organized to make a executive decision. Allow me to help you ice this cake..

Top 5 Keys to Branding Successfully

Top 5 Keys to Branding Successfully

In our first official podcast, I discussed a little bit about my experience and my top 5 keys to successful branding. Although there is plenty to discuss when it comes to brand development, I wanted to touch on some of the most impactful areas that promote originality and clarity.

Capturing Authenticity with Page Carpet Cleaning

Capturing Authenticity with Page Carpet Cleaning

Working with small business owners is the best part about my job. Not only do I look forward to educating myself on their experience and value, but learning about their journey and what it’s brought to their lives. Allen, from Page Carpet Cleaning, enjoyed sharing his story and teaching us about his industry.

What Type of Review Management System do you Use?

What Type of Review Management System do you Use?

Generate and address customer reviews expedites the ability to grow a business. I wanted to highlight a recent discussion I had with GenHart Software on how solid review management systems can enhance company productivity while addressing perception.

Why Script Writing is Essential to Video Production

Why Script Writing is Essential to Video Production

Strategizing before producing a new company video not only expedites the process, but provides clarity for everyone involved. In this article, I discuss the important aspects of a production script and share an example from one of our recent videography strategies in Memphis, Tennessee.

How to Target Senior Citizens in West Phoenix

How to Target Senior Citizens in West Phoenix

Outside of targeted digital strategies, there are plenty of ways to target senior citizens in West Phoenix. The biggest factor surrounds tailoring your message to elderly values and geriatric well-being as it will garner their trust and loyalty. All they want is to know you’re considering their best interest.

Presenting a Product Effectively with a PreFocus

Presenting a Product Effectively with a PreFocus

When it comes to advertising or marketing your product, it’s imperative that you consider the way it can be perceived. At the end of the day, lackadaisical imagery can alter consumer perception. Presenting your product effectively can relay quality in an instant, while potentially resonating with your customer’s current situation.

How Camera Angles Create Dramatic Imagery

How Camera Angles Create Dramatic Imagery

Capturing quality images is one thing – Presenting imagery with perspective is another. At PreFocus, it’s been my goal to enhance the way brands are perceived. Nothing is more on track with this objective than photography. While capturing a client’s valuable contribution, I thought I’d expand on my perspective a little more.

Examples of Wasting Marketing Spend

Examples of Wasting Marketing Spend

In order to understand if you’re wasting marketing spend, you must first comprehend your initiatives. Most new companies begin to invest in areas that they believe to be effective – or were advised to spend in without doing their due diligence beforehand. Here are some examples of poor promotional investments

West Phoenix Brand Presentation Examples

West Phoenix Brand Presentation Examples

I’ve spent the last few weeks attending events, meeting with potential clients, traveling with family, and designing promotions. Since I haven’t had a lot of time to promote and relay some of the illustrations I’ve been apart of – I thought it would be beneficial to showcase a few to reference at a later time. Happy Thanksgiving everyone!

Why Are You Wasting Money on Amateur Marketers?

Why Are You Wasting Money on Amateur Marketers?

The reasoning behind our brand is to address the flow of crappy content by inexperienced and amateur marketers. I sit back and see far too many business getting duped to purchase social media followers or duplicated content strategies. Here’s a closer look at why I believe so many available strategies lead to mediocrity.

Chapter 4: Finding a Business Coach in Surprise, Arizona.

Chapter 4: Finding a Business Coach in Surprise, Arizona.

When I first realized I was passionate about branding and content, I knew I still had a long way to grow in order to run a business.Once I solidified my vision and began promoting it, I knew I needed to surround myself with people that would keep me focused and mindful.

Low to No Budget Marketing Ideas for Small Business.

Once I clarified my message my vision, I needed to invest in a marketing approach that maximized my budget. But, I didn’t have much of a budget to work with. I was faced with two decisions: Invest it all in a reaching ad campaign, or develop purposeful content that expanded on my value.

Overcoming My Fears While Building My Business in Surprise, Arizona

Overcoming My Fears While Building My Business in Surprise, Arizona

One of the main reasons I waited so long to invest in my own brand was my simple fear of failure. I had so much drive and ability to succeed while working for someone else, but it wasn’t enough to overcome my fears of putting my family in a financial bind. Taking the leap was very difficult, but preparing myself was easy.