Launching a brand for the first time may seem like an easy process. People seem to think if you browse Google, you can find endless direction and tons of strategies to help you reach the pinnacle of success. But it doesn’t mean you’ll succeed. You can find some general framework, but branding and differentiating your value is what creates sustainability. This is where the well can run dry for most entrepreneurs.. Let me explain.
When it comes to the home service industry, there are a plethora of companies targeting a market share. In Arizona, pool service and landscaping companies are constantly competing for homeowner’s attention. Although most win with price, I have a valuable solution.
Since content marketing went into full swing around 2011, marketers and agencies have been pushing out blog strategies left and right. From my experience in the industry, many ideas are derived from their client’s direct competitors. Although this isn’t always the case (depending on how much money a client invests), I wanted to talk about this initiative and how it can eventually damage brand loyalty.
Hiring a consultant to help you establish and grow your brand may seem like a shot in the dark – but working with an experienced professional that cares about your brand’s success can be a game changer. Let’s take a look at some of the ways we supply you with value from a consultant standpoint.
Brand development is a lot more extensive than many companies believe. It needs to be more than design cohesion and a sleek logo. In this article, Jordan discusses some of the key elements of generating a brand identity in order to drive the recognition, value and differentiation of your business.
In an age where almost every type of entity is online, public information is becoming more and more valuable. Not only are consumers looking for brands that have their best interest in mind, but those they feel they can relate to on a personal level. This is why I’ve decided to hone in on the authenticity of small businesses – in attempt to help them stand out through original differentiation.
There are a number of definitions pertaining to the process of branding online. Unfortunately, many of them don’t truly encompass the depth of the branding process. So, in order to wrap our heads around this though starting epidemic, Jack Heald and Jordan Trask wanted to uncover their perspective on branding by defining brand identification in their own terminology.
Consultation services have been known to have an expensive stigma surrounding them. Although I can understand why, it’s important that to point out the benefits of cost effective development. I started my company due to the disconnect between marketers, agencies, and contractors and their clients – and my only focus is to help save companies money while making them more of it.
Establishing our credibility after venturing off from traditional forms of branding has been rough – but it hasn’t detoured our passion for helping small businesses and corporations return their focus to the power of originality. Mainly, we wanted to expand on the importance of brand loyalty and how everything a company does should surround this need.
Happy Monday everybody, Jordan Trask here of PreFocus – and that’s exactly what I help you do, prefocus before spending any money on your brand.. Now, I wanted to start this week off right as I’ve taken a little bit of time off from my podcast. I’ve been meeting with some really insightful people that take branding to another level.
Developing a brand is more than executing an agenda that heightens awareness. It’s about the culture you create and attract people to. Companies that have spent a majority of their time assessing “what’s in it for me” have more than likely experience loyalty heartache. Not only does this affect marketing return, but the people within the culture itself.
Promoting your company for the first time can be intimidating for some. For others, it may be a piece of cake as they leverage other skilled people to execute a plan they’ve been told is best. Still, there’s plenty of brands that don’t perform admirably. So how can small business owners and start ups avoid the headaches that come with hitting the reset button? Although there are plenty of factors to consider, here are my top 5 things to consider before marketing a brand.
Understanding how to present your company’s promise and value can be one of the most difficult aspects of brand development. Not only have you spent an extensive amount of time identifying the purpose behind your products and services, but also with your business model and processes. I recommend you don’t overthink this aspect and to use all of the information you now have organized to make a executive decision. Allow me to help you ice this cake..
In our first official podcast, I discussed a little bit about my experience and my top 5 keys to successful branding. Although there is plenty to discuss when it comes to brand development, I wanted to touch on some of the most impactful areas that promote originality and clarity.
Working with small business owners is the best part about my job. Not only do I look forward to educating myself on their experience and value, but learning about their journey and what it’s brought to their lives. Allen, from Page Carpet Cleaning, enjoyed sharing his story and teaching us about his industry.
Generate and address customer reviews expedites the ability to grow a business. I wanted to highlight a recent discussion I had with GenHart Software on how solid review management systems can enhance company productivity while addressing perception.
Strategizing before producing a new company video not only expedites the process, but provides clarity for everyone involved. In this article, I discuss the important aspects of a production script and share an example from one of our recent videography strategies in Memphis, Tennessee.
Outside of aggressive digital strategies, there are plenty of ways to target senior citizens near Memphis, Tennessee. Tailoring your message to elderly needs, geriatric well-being and Midsouth values is a good start. This is how you garner their trust and loyalty – not to mention the power of attorney! The aging patient’s best interest should always be at the forefront of your marketing techniques. After years of helping senior care facilities generate interest, I wanted to share some of my strategies with you!
Capturing the interior of real estate listings is beginning to grow nation wide. Realtors are beginning to realize that showcasing properties accurately provides future home owners with clarity. Although it may seem like a lot of work or cost a lot of money – here are 5 reasons why it’s worth the investment.
When it comes to advertising or marketing your product, it’s imperative that you consider the way it can be perceived. At the end of the day, lackadaisical imagery can alter consumer perception. Presenting your product effectively can relay quality in an instant, while potentially resonating with your customer’s current situation.
Capturing quality images is one thing – Presenting imagery with perspective is another. At PreFocus, it’s been my goal to enhance the way brands are perceived. Nothing is more on track with this objective than photography. While capturing a client’s valuable contribution, I thought I’d expand on my perspective a little more.
In order to understand if you’re wasting marketing spend, you must first comprehend your initiatives. Most new companies begin to invest in areas that they believe to be effective – or were advised to spend in without doing their due diligence beforehand. Here are some examples of poor promotional investments
Taking advantage of original content and branded photography can impact your business a lot more than you think. Aside from lack of creativity and exceeding your market share, here are some reasons why you should avoid lazy content techniques or copying and pasting someone else’s imagery. Trust me..
I’ve spent the last few weeks attending events, meeting with potential clients, traveling with family, and designing promotions. Since I haven’t had a lot of time to promote and relay some of the illustrations I’ve been apart of – I thought it would be beneficial to showcase a few to reference at a later time. Happy Thanksgiving everyone!