Enhancing Review Management Systems.
The way you generate and address your customer reviews expedite your ability to grow your business. In this article, I wanted to highlight a recent discussion I had with GenHart Software. It was a good refresher on how solid review management systems can enhance company productivity and address customer service concerns or business failures.When it comes to building out a business, most entrepreneurs overlook some of the fine details that can garner brand recognition and acceptance quickly. One of the most effective ways to solidify brand positioning is through effective customer service plans and management systems. At PreFocus, we can help improve the way you present yourself across different citation platforms, but an ability to organize and solve customer dissatisfaction (or praise) should be managed by specialists in this space. So, I decided to take time out of my Friday to provide some insight on an up-and-coming company by the name of Gentry Software. These guys take managing the customer experience to a whole different level.
Getting to Know GetRevvi
GetRevvi is an innovative platform by Genhart Software that makes it easy for customers or patients to provide service satisfaction scores and provide reviews. They make it easy to garner company feedback by leveraging the most effective channel of communication, text messaging. When I worked at Enterprise Rent A Car, we used a similar system that randomized service calls and presented each location with a customer service score. This is a similar solution, but GetRevvi takes advantage of the convenience of mobile technology.
What’s important to point out is that their clients have the ability to customize the portal. They can personalize the message, how they’re scored, and the way they’d prefer to address complains or dissatisfaction. This gives businesses a simple way to manage and promote competence with immediate experience testimonials and approvals. Most small business don’t have the time or resources to manage and publish their customer’s perception. This not only hinders growth objectives, but disallows them to overcome their failures during the start up phase.
Being able to request immediate feedback that provides an opportunity to alter negative perception not only increases retention, but develops brand loyalty and equity. Consumers want to feel appreciated and reaching out to them to reassure their experience is satisfactory provides immense value, in my opinion.
Here are some of the benefits they shared with me regarding their platform.
- Increase response rates to gain more insight into customer/patient satisfaction
- Gain more online reviews
- Prevent negative reviews
- Improve customer service
- Improve your SEO
- Drive more business
But, Before You Invest in Expansion..
Let’s solidify your branding. Managing the customer experience has been a focal point of PreFocus since our launch in the Fall of 2016. Not only do we understand the importance of consumer perception, but we want our clients to experience unique branding solutions surrounding originality and purpose. Guiding our clients through the entire process is imperative, but garnering feedback is priceless.