What Does a Content Strategist do?

Sep 23, 2016 | blog, Content | 0 comments

What Is a Content Strategist?

A purposeful content strategy focuses on areas in the market that offer opportunity. By analyzing your competition, a content strategist identifies your brand's opportune placement and finds ways to overcome your competitor's successes. From there, they determine where to publish your content in order to drive intentful traffic with higher conversion probabilities.

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What Exactly is a Content Strategist?

Writing blogs, creating videos, and developing ads are all essential to your business. In fact, there isn’t much else out there that consistently drives traffic to your website. The purpose behind a content strategy is to essentially tell a story that provides a valuable solution to your following. Without a purpose, your blog or social media post will continue to be used for it’s information – and not your services.

Developing a content strategy is something that takes time. Although organic approaches don’t reap immediate success, they lay the foundation for your online presence. A lot of business-owners or marketers don’t have the time to spend on an effective strategy. Most agencies mimic the success of similar brands in hopes it duplicates results for their client. This will not work.

Investing in a content strategist allows you to relay the message you want to convey while identifying your ideal audience. Avoid agency checklists – as there is no definitive approach – and stop wasting time sharing content on platforms that could care less about your offering. Focus on the value you provide, and generate your strategy.

What the Process of a Content Strategy Looks like.

In order to conceptualize the events leading up to post management, it's important to understand what goes into a content strategy..

Discovery Process

Identify what success looks like to you.

Research Competition

Set yourself apart with a strategy.

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Get Creative

Engage your audience with intrigue.

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Content Scheduling

Publish your content on ideal platforms.

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The Benefits of Content Creation Services

Sep 23, 2016 | blog, Content | 0 comments

The Benefits of Original Content Creation

Developing unique content, no matter how you go about it, is a key factor of marketing execution. Here is a little more information on our perspective.

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Whether you’re enhancing you on-page content or developing new advertising copy, your messaging and tone plays a big factor in conversion rates. Taking the time to produce original content that aligns with your brand’s objectives impacts the way viewers perceive your company and it’s provisions. Although a publishing process enhances your productivity, it’s imperative that you address your presentability before you begin promoting.

Writing effective content is more than volume and reach. When evaluating or producing our client’s message, it’s our job to persuade while avoiding assumptions. Assuming what consumers need or desire can detour some while confusing others. Expanding your content creation allows you to segment information in order to execute audience engagement. Keep your approach simple and ensure your content creation is clear and gets to the point.

What is the purpose?

When you do this, you’re able to develop supporting forms of content that expand on additional questions or concerns that your audience may have. Most importantly, original content creation allows you to serve your information in different ways so you can reach more users in the form they prefer. For example, some people enjoy reading articles, while others would prefer a slideshow presentation or video. Convenience is highly valued in this era and promoting clarity for every personality will give you an advantage when targeting loyalty and consumer trust.

Taking another step with originality can help you develop further recognition. For example, most companies tend to invest in stock images and mimic similar graphics by their competitors. Taking the time to develop your own creative content not only gives you credibility, but respect in the marketplace. Feel free to research some brands with excellent brand clarity and presentation. Whether it be their logo, coloring, or edited imagery – they’re highly recognizable because they develop their content with purpose. Creative content is becoming increasingly popular. Percolate, a software company, even talks about it making or breaking brands in 2016.

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The realistic impact of a content strategy..

The secret behind content creation services that work is simple. Focus on your customer. Keyword stuffing is of the past, and even though search phrases are important, your content needs to be relevant and create trust. You may spend thousands of dollars on content and still experience low conversion rates. At PreFocus, we develop a content strategy that make sense to your most important critic – the customer. We spend ample time defining your audience so we keep them engaged while tying in your company objectives.

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On Page copy and poor internal SEO..

Using keywords accordingly is easier said than done. There are plenty of common search phrases that don’t flow well on-page. Differentiating your use of keywords and organizing them with purpose aids you in the content development process. The user experience is being considered by search engines more and more and it’s important that your content is structured in a way that provides clarity. Some of the worst user experiences surround poor navigation and misleading content that doesn’t provide answers or solutions.

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Finding mistakes in your copy..

Content audits provide businesses with an outside perspective that reads copy as if they were a consumer or potential customer. For some, reviewing or approving content can be very valuable. Not only is it important that your advertisement or blog makes sense, but you want it to be relevant to your audience. Simple mistakes or poorly written content can ruin a perspective quickly.

PreFocus Content Creation Services

Here are some of our services that surround purposeful promotion and content enhancement.

Content Audit

Detailed scoring of your current content strategy and where and how you can improve.

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Content Strategy

Let’s research your market, find opportunity, and develop content set on a schedule.

Content Writer

Let’s develop specific pieces of content based on your unique niche and it’s audience.

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Management

Contracted management services to ensure copy is cohesive with your brand’s message.

The Process of Content Writing

Sep 23, 2016 | blog, Content | 0 comments

The Process of Content Writing..

Developing content is an extensive process. It begins with researching your market, the competition within, and your target audience. Once you understand your niche, you can begin writing content that caters to your customer base. Investing in the process of content writing can help you enhance your reach and improve the way consumer resonate with your brand.

Content Writer Request About PreFocus

Our Content Writing Process includes a detailed approach towards analysis and brand development. Understanding and identifying the messaging and tone you’d like to promote is key to establishing your purpose. At the end of the day, a purposeful writer helps you reach the audience you desire. Forget the wide net approach, and fish with the right bait.

Content writing should be considered an art form. In the past, marketing agencies have focused on keyword cramming and immense amounts of content to improve search rankings. This is no longer considered effective as more visitors leave than read. It can be overwhelming and if your message lacks purpose then it’s a waste.

This is where we feel like we’re able to develop a niche. From experience, we’ve realized well-written articles that focuses on a problem and provide value – is the best approach. A journalistic approach may leave your message lacking the substance that the consumer desires. The content writing process gives you a competitive advantage that caters to your customers. We focus on a simple message that makes sense without the additional fluff. Avoid losing sales opportunities and get to the point with a solid PreFocus before curating your content.

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Forms of Content Writing:

When inquiring about the process of content writing, try not to limit yourself to onsite initiatives. Here are some common forms of content that require seamless messaging and purpose.

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Blog Content

This is where you’re able to engage your following with relevant content on your website.

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Media Scripts

Producing content for a promotional videos or podcasts cater to an additional type of audience.

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Ads and Print

Executing persona-focused advertisement copy drives clicks with clear intent and interest.

On-Page Content

They way you present your message is key to resonating with visitors to create trust.

We’ve processed content in the following industries:

Read some of the articles and campaigns we've written using our process of content writing.

Healthcare

Psych, Tips, & Symptoms.

Dentistry

Hygiene, Care, & Smiling.

Home Services

How-to & Informative

Construction

Build, Safety, & Remodel.

Fitness

Tips, Fun, & Info.

Health

Eating & Recovery.

Landscape

Advice, Info, & Investing.

Clean Up

Waste & Disease.

Top 5 Ways to Improve Brand Recognition

Sep 21, 2016 | blog, Branding, Photography | 0 comments

Top 5 Ways to Improve Brand Recognition

A sense of reality has hit you, and you're beginning to realize the presentation of your company is lacking. This be a tough pill to swallow for some business owners. Addressing the way you're perceived is a difficult process that requires extensive analysis and planning - but where do you begin? Developing a recognizable brand starts with a clear vision that aligns with your objectives and the needs and desires of your target audience. Understanding the importance of this epidemic is the key, but the way you execute your strategy is crucial. Let's take a look at some of the tactics we use to generate awareness and recognition of one's brand.

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Brand Messaging & Content Writing.

In my humble opinion, one of the best ways to improve your brand recognition is the way you relay information and your purpose. Brand messaging can be one of the most overlooked aspects of the developmental process. When building on-site content, off site citations, and social media publications, it’s extremely important to consistently promote a seamless message. Taking the time to write your content with meaning – that ties into your objectives – can drastically impact the way consumers recognize your purpose and inevitably the value your brand provides them with.

Brand Imagery and Content Delivery.

As I continue to expand on the presentation of your brand, it’s crucial that we discuss the improvements that original imagery can bring. When analyzing promotional strategies, I often come across publications that highlight an outside company or influencer’s objectives. Whether it may be a relevant article or image, both are devaluing your provisions. Take the time to invest in quality photographic persuasion to enhance credibility while engaging consumer trust. Professional presentation creates value in itself as it showcases your dedication to exclusive originality. Developing images with this perspective will improve the way messaging resonates with your target audience.

Brand Clarity & Transparency.

Although this aspect of marketing varies across different industries, we believe it’s beneficial to thoroughly relay the benefits of doing business with your brand. This may seem like a no brainer, but it’s very common to come across forms of content that ignore brand clarity. Driving home the features of your business heightens consumer engagement as they subconsciously relate from their perspective. In addition, promoting information that highlights your internal processes, successes, and people allows viewers to begin trusting in the offering you’re promoting. Improvement comes as they remember your brand when it’s relevant to them.

Brand Enhancement & Showcased Value.

Promoting the features or benefits of your business is great, but it’s not enough. When developing tactical brand recognition, we refuse to ignore the value that our clients bring to the equation. If you find yourself publishing content around search volume or general topics that don’t tie into value then you’re wasting your time and money. It’s imperative that every form of content drives purpose, heightens your credibility, and engages with your value. A strategy that aligns with this will save you money while enhancing your brand recognition and corresponding conversion rates.

Brand Relationships & Influence.

Once you’ve established your messaging and develop audience engagement, it’s time to begin solidifying your initiatives. When building brand recognition, we often get caught up in our own voice and forget about outside influencers that can strengthen the message we’re relaying. Another way we help our clients improve brand recognition is by engaging discussions with complimentary professionals. Driving credibility on your own can be tough. Striking agreements or partnerships with established influencers can get you over the hump while jumpstarting your referral capabilities. Give them insight on your vision so they can believe in and share your value with their affiliations.

Do You Need to Improve Brand Recognition?

Our brand development plans focus on driving recognition and purpose. Schedule a discovery call with PreFocus to determine the best form of action for you and your business. We offer custom proposals that are catered to your objectives and target audience’s values.

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My Pay Per Click Development Process

Jul 27, 2016 | blog | 0 comments

My Pay Per Click Development Process

You're at a crossroads. You're trying to determine if you should invest in an advertising strategy or SEO now that you have some capital to work with. But, before you start spending cash on ads, let's take a look at my PPC process in order to give you a better understanding of what this type of strategy entails. At the end of the day, we prefocus on a plan that caters to user intent and improves conversion rates. PPC isn't just about the click. If you're missing some of these elements, then you could be leaving money on the table. No matter where you're advertising, improving the return on every click should be a priority.

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In order to begin helping you understand how to approach PPC Advertising, I encourage you to get familiar with what it actually is. According to Webopedia, pay per click is a strategic formula used to price online advertisements. When managing PPC, your advertiser pays an agreed amount to publishers when your ad is clicked on. This could be in Google or Bing search results, on a publisher website or other elements of search. Whether the consumer makes a purchase or not, you’re charged with a “cost per click” (CPC) amount. This varies in different industries and can range from a few pennies to over $100. When you’re involved in a market where bidding is competitive, the CPC can fluctuate depending on the strategies of your competition. Knowing exactly where opportunity is and what your ideal return is will help you set yourself up for success in PPC.

Daily monitoring is important, but so is your ability to allocate and manage keywords that align with your offering. Although broad and popular search terms drive traffic when you’re at the top of the page, you should be bidding on keywords with purpose. But, before we jump the gun, let’s dive into my PPC development process.

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1. Analyze Your Products & Services

Writing product or service descriptions is one of the most important steps in an effective PPC process. Thoroughly defining what you actually offer allows you to eliminate certain keywords or search phrases that don’t makes sense. When you provide clarity you’re return on investment is higher, Businesses that focus on volume or reach tactics place themselves as an option for consumers to choose from.

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2. Research Your Competition

When immersing yourself in the PPC process, challenge yourself to identify a strategy. Are you looking to overcome the market (your competitors) or uncover a niche to take over? Although you can invest in both, it’s important that your paid ad strategy has a definitive purpose. Either way, you’ll want to see what your competition is doing so you can determine the best approach to a positive ROAS.

3. Develop Strong Landing Pages

Before you get ahead of yourself with campaign development, I urge you to design user friendly landing page templates. Funneling traffic with resonating call-to-actions will drastically improve conversion rates. A visitor that searches a specific phrase is looking for specific information. Routing them to a general service page can hurt their user experience. Develop trust with a clean page and a clear solution.

4. Search For Relevant Keywords

This is where the aforementioned 3 steps come into play. Now that you know what you provide, who your competing with, and how you’re going to convert – it’s time to find the most effective search terms. There are plenty of platforms that allow you to organize findings, but it’s important that you stick to the plan. Unless your strategy surrounds Adsense, focus on keywords showcasing imminent needs with intent.

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5. Determine Geographical Targeting

Now that you know which keywords to use, you’ll need to determine which markets you’re targeting. If you’re offering a product or a service that can be offered remotely (like consulting), then you don’t need to worry about local keywords. Either way, different parts of the country (and world) have unique ways of communicating. Keep this in mind when you’re creating new campaigns or revising ad copy.

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6. Develop Your Advertisements

Pay per click ads are a lot more complex than one may think. Once you’ve organized your keywords, you basically have to mold them into a sales pitch. Grouping similar terms in each campaign helps you write relevant ad copy. Analyze your adgroups and curate content that supports your brand promise. Don’t be afraid to look into Display ads or imagery campaigns as they can decrease your click costs.

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7. Set Up Tracking & Reporting

Look, if you’re investing in an PPC ad strategy you need to have tracking, If you don’t, it’s time to hit the pause button. Being able to see what’s working, and how well, allows you to bid accordingly. If you don’t know where to start, find someone that can help. If you hire someone, do your research and ask about click attribution, view throughs, UTM parameters, A/B testing, etc. Understanding wins in advertising.

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8. Test Ads Before Full Launch

Now that you’ve pieced together your strategy, I challenge you to value patience. Although a thoughtful plan is best, there can still be wrinkles that need to be ironed out. If you have multiple campaigns, then try testing them one at a time to fully understand the results you’re garnering. Once you have some data to analyze, you can begin to eliminate or expand on certain phrases based on performance.

Concluding the Process

Although this is a brief overview of the pay per click development process, I hope you’re able to bounce with an improved outlook on PPC. Advertising can be a great way to drive sales quickly, but it doesn’t work for everyone. Taking the time to understand your market and what your target audience values can make or break your campaign. But in order to ensure your success, you’ll want to make sure everything is in place for a productive strategy. Feel free to give me a call to discuss this further. We’re passionate about possessing a strategy and look forward to aiding some of you with yours. Best in success nonetheless..

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What's Your Strategy This Time Around?

There’s an array of marketing strategies available to business owners. Instead of shopping a handful of us, feel free to read more about our personal approach towards user engagement and conversions.

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