The Keys to Maximizing Blog Posts.

Key 1. Exhaust the Original Spin.

In order to get the best bang for your buck, you need to magnify every ounce of valuable content in each article. Every word, title, link and image carries weight. You’re leaving opportunity on the table when you simply assign a topic, check the copy for errors, add some stock photos and call it a day. It’s 2022 and the online arena is more competitive than ever before. So, for starters, invest in your own pictures and media!

Like I mentioned before, duplication does not move the needle much. If you’re going to source popular topics, do your best to break each point down into its own separate article. Staying in your lane helps you determine the voice you speak in as well as what your “take” actually is – or what your perspective is rooted in. Discussing something new from a fresh (and credible) point of view, you’re already ahead of the game – and you haven’t even started yet!

Stand Up to Stand Out or Get Out of the Game.

I can’t say it enough: Competing with other websites for similar blog topics is an evergreen uphill battle. Even though the idea may be well searched, it doesn’t mean you’ll be found well. Genuine information, great writing and interesting headings alongside original imagery is like music to any reader’s ears. Unless you’re maximizing blog posts this way, you can’t expect any organic leads. It’s not that hard to develop a library of images that meet brand guidelines. Starting with originality enhances SEO while telling a story that’s easy to follow.

Key 2. Find Broad, Significant Topics.

I know I’ve already hammered on this nail quite a bit, but most of you probably don’t know how to go about this. That’s OK! One of the most successful approaches I use for SEO is the spidering out of quality content. For example: If I were a foot specialist, I could talk about general foot pain like everyone else. Or I could plan an original blog series about my favorite shoes that help with foot pain. No matter how many articles there are out there on this topic, myvantage point will always be unique (unless I copy someone else’s).

Within this topic, I could list my favorite dress shoes, sneakers, boots, sandals, house slippers and why. In order to maximize reach, I could even create a complimentary blog about my favorite types of sneakers. From here, I can list my favorite basketball shoes, Chuck Taylors, running shoes, casual sneakers, cleats and even workout shoes. If I ran track in college, maybe I talk about spikes. My point is, people would value this type of content because I specialize in feet!

Taking Blog Ideas to a Whole New Level.

If I wanted to convey more insight, I could even go as far as high tops and low tops down the road. I might even talk about different ankle braces or inserts and how they bode with each type of shoe (or impact the arch of the foot). A recommending or opinionated standpoint would work (so do personal or professional voices). If I were interested in maximizing blog posts for this topic, I could have another expert in a related field write a guest post (affiliate marketing) and publish the article with a different keyword and title.

It can be tempting to write a simple summary about painful feet – but a broad topic that’s precise will reach far more people. People like to bookmark valuable perspectives. Instead of trying to outdo competitor ideas, work smarter than them! Look at the bigger picture. Time and effort in most things pays off, right? Once you’ve mapped all of this out, you can begin organizing each article to truly maximize the reach of every single blog post you write. Keyword cramming is limiting and wasteful.

Key 3. Organizing Key Points.

Now that you have a unique topic with corresponding media, you can start piecing together a social media publication strategy. Promoting authentic content in different online landscapes, with purpose, is the main key of maximizing results. For the most part, every article should have 3 main points; an introduction, body, and closing. Even if you don’t have a list (like this article does), you can still use an outline to gather your thoughts. This is important because it helps you general your social media posts.

In short, every subtopic (of your blog) should be turned into its own social post. The more snippets you promote, the more chances you have to be found. Think of it like posting unique signs around the neighborhood with different messages that point neighbors to the same event. Someone might be intrigued by the games, while someone else is eager to try the food! Either way, it’s all at the event. Describing your articles this way ensures viewers aren’t misled (or confused) by the title. 

Remembering What You’re Setting Out to Accomplish.

The goal should be to attract as many ideal visitors as you can. Posting generic topics with bland social media messaging isn’t very appealing. Maximizing blog posts with quality content all around is not only interesting, but it shows you care. You want people to know what they’re reading, enjoy it, and know there’s not going to be an “ask” (or pop-up) at the end. Many businesses lazily publish 3-4 basic social media posts for every blog then wonder why social media marketing isn’t working. But the message itself isn’t the only factor.

Unless you understand your ideal targets use and behaviors, it’s going to tough to reach them. Certain people browse the net at certains times of day. If they’re not online in the morning, why are you putting a sign up then? Wait until they’re active and looking! Moreover, you can’t be fooled by general interactions. If posts are driving leads, they are not effective. Likes mean nothing – especially if they’re from friends, family or employees. Being purposeful with your timing is so important.

Strategically Managing Blog Article Links.

When publishing content on social, I also recommend using a CMS. I personally like Hubspot, but platforms like Buffer, Hootsuite or Coschedule work as well. Most people will not be interested in the initial blog overview. This is why I even suggest changing up the title to see how it performs. Either way, breaking down points and telling a story throughout the month helps you speak louder. Purpose improves organic SEO traffic tremendously. Remember, this isn’t a sales pitch – you’re simply trying to nurture and encourage people to check you out.

The final chess piece of maximizing blog posts is the photography you took. Make sure you’re using the images that are most relevant to the message you’re posting. Remember, the quality of your presentation gives you an opportunity to attract someone that may have skimmed past previous posts. When the consistency is on point, followers will increase.