Social Media Audit and Analysis
Analyzing your social media platforms allows you to understand your areas of opportunity and where you’re wasting time and money. Not all social media channels are the same and we need to approach them this way. Educating you on the purpose of each platform alongside a social media audit prepares you for future success without holding you contractually liable.Your Problem
You’ve been spending a lot of time trying to improve and execute your social media campaigns but don’t understand how to measure your results.
The Analysis
Analyzing your social media platforms allows me to gauge the consistency of your message and if it’s appropriate for each individual channel.
Our Success
Our social media analysis identifies areas of opportunity and necessary improvements – without forcing you to invest in a full strategy.
PreFocus Social Audit + Analysis.
The process begins with a discovery call that explains your current pain points on social media. Once we’re able to gauge your values and messaging tone, we focus on identifying kinks in the chain hurting your performance. Online inconsistencies are a common error, and in order to improve SEO, we need to create seamless branding on all social channels. Once social citations are complete, we focus on analyzing your current marketing strategy. From here, we’re able to develop structure, purpose, and omni-channel recommendations.
A social media analysis includes audits on branding, descriptions, copyrights, imagery, advertising, retargeting, time management, positioning, and persona development. If you happen to be missing key components, we address them accordingly and present you with a purposeful solution that improves your reach and recognition. Our structured reporting provides you with a guide to develop your own strategy this time around.
What are the next steps?
Once we’ve audited your social media accounts and analyzed your opportunity, we can begin to formulate a social strategy. Here. we focus on ensuring you’re making the most of your posts when it matters the most. What does that mean? It means we cater content to your audience while developing multiple forms that resonate with different types of users in order to enhance your objectives.