The Frustrating Downfall of Originality Continued..

In this podcast recording, I use two examples of clients that needed a reminder on the power of originality. Tune in to learn just how frustrating the downfall of originality is to me – and how it pertains to branding. A majority of the brands in the cannabis industry are leveraging sex and indulgence over simple education or spotlighting the beneficial features of the plant based product. I expand on this a little and close this episode with a personal brand that has a lot of value to offer to the marketplace.